We have a link we to: Grace Construction, but the company has switched owners, and is not local anymore.
-
I have a second question to put forward!
Probably close to 8 years ago I exchanged a link with a good friend's construction company, Grace Construction. We are a local fence company in Oklahoma City, Oklahoma. They were new home builders and we sometimes would build a fence for their new home owners. They wrote a positive review of our business and I published it on our reviews page: (it's near the very bottom)
http://www.a-better-fence-construction.com/fence-reviews.html
And, they linked to our website from their website.
However, now after 8 years, they no longer build homes and have let their domain name expire and has been repurchased by a construction company in Florida.
I had linked to their website from the text and the image of their logo. I am not up to speed on what is best practice. What do you recommend I do?
-
You can too disallow the link with this google link: https://www.google.com/webmasters/tools/disavow-links-main
So it will not hurt you
-
I would remove the link. You can keep the testimonial and logo. Removing the link will not impact your rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When does the 2020 Local Ranking Factors Survey come out?
Local marketing experts rank the most important factors that influence Google's local search algorithm. Looking for the updated 2020 Local Ranking Factors Survey. Doesn't it usually come out about this time ??
Reviews and Ratings | | Staff090 -
Does having a Google My Business website help my local seo?
Everybody says it's important to put as much information as you can into your Google My Business listing. I'm wondering if it helps to take Google up on it's offer to give you a free website in addition to the website I already have of my own.
Reviews and Ratings | | KenLapp1 -
Schema markup for employees and local business on same page - Possible?
Hello, We have some local business sites where we have user submitted reviews. We then post those reviews on that business' page and use the schema aggregate markup. Works like a charm in getting stars in SERPs on branded searches for these location. We already have information about the persons who work at these locations and are about to work out a process where we can get even better data on these persons. Right now they are marked up as employees on the local business pages. Right now the ratings are for the business as a whole, but we are looking at expanding where you can not only submit a location review, but designate which employee you worked with. We work in the health care industry and so you can see why this would make sense. Right now we mark up a local clinic and employees in the following way Local Business > Employee > Person > Name of Person Person Bio > Person info etc We are going back and forth on if this would be worth marking up reviews at the employee level as well. So, on a page each employee would have an aggregate rating and then the location would have an aggregate rating that consists of all of the reviews for that location - a combination of all employees. As I looked through the schema standard for person https://schema.org/Person there is nothing there that shows a markup for the aggregate rating of a person. Also when I look at other more specific business types https://health-lifesci.schema.org/MedicalBusiness same thing. It looks like schema has rating tied to a business vs a person. Right now - the markup validates. It shows up in the SERPs. People are happy. So, I am inclined to say, if it aint broke ... but we are always looking for better ways to present our data to user and to Google. My gut right now, based on how Google is reading things, to just keep the aggregate rating on the location, but start to track reviews on a per employee basis for potential future use. Lemme know what you all think!
Reviews and Ratings | | HeaHea0 -
My local search results don't seem to line up with the numbers.
After a year looking at the SERP's of the competition vs our listings I can't figure out what we are not doing by the numbers that is keeping the rankings down. Even looking at the Moz My Business report I don't see what's missing here. https://tools.brightlocal.com/seo-tools/admin/location-dashboard/location/353989/gpw/view#tab-1685931
Reviews and Ratings | | mwaters19790 -
Do ratings/reviews show up in Organic Search Results anymore?
I read about using schema or h1review to add markup that would get an individual person's review to show up in organic search, but it was from 2013. I did a few queries for keywords in my area, and none of the results had this. Then I did some queries for generic things like "best pizza in Tampa" and "coffee in tampa" and they didn't have it either. So, is this still something that can be done or not? I do see it when a review site like yelp comes up or in ads, but I'm specifically talking about organic search results from our website. Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0 -
Started using a 3rd Party Review Company for our Website. Do we need to show the reviews or is a widget (badge) with a link back to review company sufficient enough from an SEO ranking point of view?
Hi All, We have started to use a 3rd party review company and now have the choice of either implementing their re-supplied widgets (Java ) on our site showing customer reviews or use their an API to get this information. The widgets (Java) , would be loaded once the page is actually loaded so I am not sure how and if google will read this information if at all? If we use a widget then we won't be able to implement it with Schema.org although we will be able to use rich snippets to it will appear on any PPC (once we have had 30 reviews). If we go down the API route, it's more expensive for us but we can use the review schema.org for this. Does anyone have any experience of what works best for them ?.. We have a choice of having a widget showing latest reviews or just a badge (which is actually a link to the review site showing our reviews). From an SEO point of view, is one better than the other ? Does google actually read the content of the review or is the link back to the 3rd party review company sufficient enough to help with rankings etc. Am I correct in assuming that by linking to a 3rd party review company and showing our reviews on our site , this will help with rankings as even though the content in the reviews doesn't really say much ,. I did see it was a ranking factor on the survey but not sure how google uses this. ? I've read up some information on reviews etc but wondered what the general consensus was with what others found works best for them Any help greatly appreciated Pete
Reviews and Ratings | | PeteC120 -
URL Structure for a local listing site
Hi - We have a site that offers customers with wide range of local businesses information. We have URL structure for those these days like this - site.com/listings/plumbers/ca/sfo However here the "listings" doesn't add any value and are confusing for users who want to remember it, hence we decided to make it cleaner. The question here is, which one of the two should we do and why? site.com/plumbers/ca/sfo or site.com/ca/sfo/plumbers Any help on this matter would help.
Reviews and Ratings | | nunoz0 -
Wondering best ways to optimize for google maps/local listing
I'm wondering if there is any strategy to optimize a client to show up in the local listings. I assume a lot of this is tied to Google + / Google Places for Business. Is it possible to have a company show up in the local listings over a certain geographic area even if they are not technically addressed in that area? Any help is much appreciated. Thanks, Dan H.
Reviews and Ratings | | higherimages0