BetterWidget or Better Widget? Brand name effect on SEO
-
I have a company that produces widgets. People generally search for "widget". I need to decide how to brand my company.
Stylistically, I like BetterWidget, but I worry about the effects on SEO. If people are commonly searching for "widget", and my page title contains "BetterWidget", but no other use of the term, that may have a negative effect.
1. Is Google able to parse through these joined words? (this is similar but distinct from the discussion on common compound words like ice cream)
2. Does capitalization of the second "word" in the joined word help signal to Google that these are two terms joined together?
3. On the flip side, is there a negative effect from not having a unique "brand". In other words, articles that are about my company Better Widget may seem to google just to be about better widgets in general.
Thanks
-
Hi!
Martin is correct in saying that it is likely that Google will be able to understand what your company does based on links and content outside of your brand's name. Also, I would suggest focusing your keyword targeting on actual content on the page rather than in your company's name. Like, a title tag on your homepage or page could read " Widgets for work | BetterWidget " (just an example). This would communicate both what your keyword research suggests is the term your users search for as well as your brand.
Also, I like BetterWidget the best as well.
Hope that is helpful!
-
Hey there, I wouldn't be concerned about this too much. Google is not a dummy software anymore and knows from all the articles, links and context about your company that it's actually a brand. Just go for what you like more. I personally like BetterWidget as it gives an impression of young and high-tech company. Just compare: Facebook is not Face Book, YouTube is not You Tube etc...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Worldpress multisite for SEO
hello, guys, at the moment we have 3 websites, basically, the websites have the same content and appearance. we got UK website, New Zealand web site and USA website for the different business purpose. I have some questions about multisite for SEO, with similar content, will it harm website ranking? if it is bad, what should we do to deal with multisite? thank you
Intermediate & Advanced SEO | | kelvinbongcn850 -
Recommended SEO Companies
Looking for advice here.... We are a small business looking to secure/increase rankings in the search engines. What are some recommended SEO agencies/companies that are effective with today's search engine optimization standards. _ Thank you_
Intermediate & Advanced SEO | | wickerparadise0 -
Social Impacts on SEO? How to Do this?
I'm new in SEO and heard by one of my friend that social signals are important for SEO of a website. If people have shared a website's url on their twitter, then it will automatically get rank in google. Is that true and how google sees this social sharing? and how can I do this for my website?
Intermediate & Advanced SEO | | hammadrafique0 -
Video seo stats
I've come across various places that give statistics for things like "Video search results have a higher click-through than plain text results. " and
Intermediate & Advanced SEO | | Gordon_Hall
"Video is 50 times more likely to get organic page ranks in Google than plain text results" How true are these and does anyone have a definitive guide to video SEO?0 -
Advanced SEO question.
Hi, I manage and do the SEO for this site: www.aerlawgroup.com. If you Google "Los Angeles Criminal Defense Attorney", you can see I rank well (1st page). I have managed to achieve similar rankings for interior pages within the site: www.aerlawgroup.com/domestic-violence.html (Google: "Los Angeles Domestic Violence Attorney".) Here is my question. No matter how hard I try, I cannot get to the first page on Google for the search term: "Los Angeles DUI Lawyer", for the following interior page: www.aerlawgroup.com/dui.html. Is there anyway that I can pass the authority/ranking (not sure what to call it) that I have for www.aerlawgroup.com to www.aerlawgroup.com/dui.html so that internal page ranks higher for "Los Angeles DUI Lawyer"? I apologize if my question doesn't make sense. In a nutshell, I'm trying to understand if there is anyway to use the ranking I have for www.aerlawgroup.com to help me rank higher for Los Angeles DUI lawyer for the dui interior page. If not, are there any other suggestions anyone has to achieve a higher ranking? Thanks!
Intermediate & Advanced SEO | | mrodriguez14400 -
Suggestions for a cost effective, SEO safe domain that was previously penalised
Hi, I will try to explain my situation as clearly as I can, and any positive advise would be greatly appreciated. Obviously please let me know if you have any questions but I'm sorry the domains are private. I started by business 4 years ago and launched a website (site A) and worked hard to promote it in the best way I knew how. It brought in a good income for around 3 years but then was hit with some sort of google penalty/filter! Knowing then what I know now would probably of avoided the problem altogether but that's another story... So I brought another domain (site B) and started again with a new design and completely re-branded the company, and again have been working hard to promote it. It has been preforming well and there has been steady progress 😉 However since then I have been steadily promoting the penalised site (site A) and keeping an eye on it to see if the penalty/filter may be lifted. It had initially lost around 75% of traffic, but recently has been doing much better in SERPS and is again on the increase. My problem is that with my company now being completely re branded I want to keep consistency but (site A) looks old and dated compared the new one (site B) and I don’t want to be confusing users etc... So I need a cost efficient and “safe” solution to this in terms of SEO and budget. 301 Redirect to site B I thought of a 301 redirect “BUT” I'm concerned about the penalty/filter being passed onto the new site (site B) and have read this dose happen ? Complete Redesign/brand for site A This would probably be the best option except I'm limited on funds. I would need “another” full commerce site as its just way to much money at the moment. Remove site A completely Funds are tight and I'm still feeling the affects of the penalty so really can't afford to loose any traffic at all! Use site A as a micro-site I thought a micro site with just the main product landing pages being used. I would use the same design as site B, then re-write the text and then link everything to the new site. “BUT” I'm concerned about getting another penalty (duplicate) as all the anchor text links going to site B site would be identical! EG. To use the same design as site B I would need to use the same layout etc including navbars, anchor text links in the footer etc.. and I'm worried this may trigger a duplicate content penalty ? I hope there are some suggestion for my situation and thanks in advance for your help. Thanks Chris.
Intermediate & Advanced SEO | | doorguy880 -
Hyphen domain effect SEO?
Hi Guys, I am looking to buy some domain that have the keyword I want in - but my question is; Does using hypehns in a domain effect your SEO? Thanks Gareth
Intermediate & Advanced SEO | | GAZ090 -
Keyword Rich Domain Redirects to Brand Name But How Will SEO Work For It?
If i have a keyword rich domain name, but i redirect it to a brand domain name, will doing seo for the keyword rich domain name be effective in showing up on google under that domain, for the keyword i do SEO for? or does this cause a conflict for spiders/robots as soon as they realize the page they want to check out is getting redirected to another domain name?
Intermediate & Advanced SEO | | lafurniturestore2