SEO Friendly Facets
-
Hi
I'm still stuck on the subject if SEO friendly facets.
Firstly, is it worth investing time in over things like SEO campaigns/content marketing as I'm the only one working on SEO and trying to prioritise all tasks
Can I set up facets so they are SEO friendly - should they simply be blocked? my concern is wasting crawl budget and duplicate pages.
Here's an example of a page on the site - https://www.key.co.uk/en/key/lift-tables
Here's an example of a facet URL - https://www.key.co.uk/en/key/lift-tables#facet:-1002779711011711697110,-700000000000001001651484832107103,-700000000000001057452564832109109&productBeginIndex:0&orderBy:5&pageView:list&
What would be the best course of action to take to make them SEO friendly?
Tips would be appreciated
-
Hi
This is really helpful thank you, I think at the moment I'd rather keep them from being crawled as the pages aren't helpful for crawlers. I will look into it in future if required.
Thanks very much!
-
Hi Becky! Did Jake's response help answer your question? If it did, please mark as "good answer" to close it out. Thanks!
-
I would not suggest working to get all of your facets indexed unless you can take steps to ensure quality and unique content is presented. For example, the facet you provided shows the products filtered by load capacity, lift, etc. If all of your facets were crawled and indexed, you would end up with a large number of pages that simply have a single product listed, which would in turn compete with your single product page.
Additionally, as you are not adding any additional unique content onto the page to further highlight the facets that are selected.. for example "These lift tables are rated with lift capacity for 300kg and 500kg with a 480mm width." .. I doubt you would see any improved rankings or traffic as a result of indexing these facets.
Lastly, I'm not aware that the URL structure you have provided for the facets is actually navigable by search engines at this point. the # in the url typically creates a "break" in the url, with the crawlers parsing the content before, but after. This isn't to say that it isn't a work in progress or that crawler behavior would change (read: spiders get js now, flash, etc.). But if you want those urls to get crawled, I would suggest implementing pushstate to force seo friendly urls for each facet.. alternatively you could look at a solution leveraging the ? instead of # and = instead of : so the facets appear as query parameters.
Is it worth your time? Depends on whether you think you faceted pages have enough value and weighting that they could rank alone. It is also worth considering whether or not your faceted navigation is allowing for crawling of the paginated pages, therefore allowing full crawl/index of all of your products vs. only those available on the first page.
Good luck!
Jake Bohall
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Brightcove SEO Best Practices?
My company has decided to go with Brightcove as a video platform so we can better monetize all of the video content we create and better customize the experience as well. We have a pretty decent YouTube presence, and I won't let them stop using that because it would totally alienate us from part of our audience. So I was hoping someone could help me with the following: Are we able to keep videos hosted on YouTube as well as Brightcove without any risk of duplicate content? If we use the Brightcove player to embed videos in our on-site content, are we hindering potential organic search visibility? On the embeds, it's looking like it's using an iframe in our content (https://www.leafly.com/news/cannabis-101/sativa-indica-and-hybrid-whats-the-difference-between-cannabis-ty) - We're using a Brightcove WP plugin for the embed, but I was wondering if anyone had suggestions on a better way to implement/if this is even an issue at all. Are there any other general best practices/insights anyone has working with this platform? I found this article on their site, but I was wondering if there was anything else I should consider. Thank you in advance for any insights/answers!
Intermediate & Advanced SEO | | davidkaralisjr0 -
Any Angular2 SEOs?
We are having a few issues with blog integration into an Angular2 website and would love an SEO referral. Thanks
Intermediate & Advanced SEO | | vinadvisor0 -
URL structure for SEO
Hi Mozzers, I have a site which is a combination of product pages, and news and advice pages that relate to the products. How would you approach the URL structure for this, following SEO best practice? Approach 1 Product pages:
Intermediate & Advanced SEO | | A_Q
www.website.com/product-category/product-page News and advice pages:
www.website.com/product-category/product-page/news-and-advice-story-1
www.website.com/product-category/product-page/news-and-advice-story-2
etc or Approach 2 Product pages:
www.website.com/product-category/product-page News and advice pages:
www.website.com/news/product-category/news-and advice-story-1 (with internal linking to relevant product page)
www.website.com/news/product-category/news-and advice-story-2 (with internal linking to relevant product page)
etc Or would a different approach be better?0 -
Related products & SEO
My company has a comprehensive set of historical images and text - hosted separately on a free museum site - it's currently displayed on our main site as an iframe. I realize the iframe brings no SEO juice to the site - but we are updating our site - and thinking of bringing the images and text to our site. I'm wondering if this could help or hurt us - the historical information is about "boat widgets" and we sell "car widgets" - could a lot of information about "boat widgets" dilute our "car widgets" seo ?
Intermediate & Advanced SEO | | ThomasErb0 -
Bad SEO Practice: in title tag?
Greetings, I just discovered that some of our content was produced with
Intermediate & Advanced SEO | | Eric_Lifescript
tags in the title tag. Example: <title>Diabetes Symptoms <br> In Women Over 40</title> My gut says this is bad for SEO, but I couldn't find a definitive answer on the web, so I thought I would ask the community of gurus here at Moz. 🙂 Thanks in advance for any reply. Kind regards, Eric0 -
Pagination & SEO
Hi In one of my other Q&A's someone mentioned I may need to look at pagination. For instance, are these pages counted as 'new' pages in Google's eyes when clicking on pagination? http://www.key.co.uk/en/key/plastic-storage-boxes http://www.key.co.uk/en/key/plastic-storage-boxes#productBeginIndex:30&orderBy:5&pageView:list& Does anyone have any advice on what I could do? It's not something I have had much experience with. Thank you Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Recommendation for Small Business SEO
I'm trying to find a company that can provide SEO services for our small business. We have a limited budget, $500 a month or less. We have staff that can do much of the work in terms of correcting content issues, changing content, etc. However, I'm not an SEO expert and we need someone to help us by understanding where we are now and providing ongoing guidance on what we should be doing to improve and also in helping with execution where possible and/or necessary. Can anyone recommend a company that might be able to help us with this within our budget constraints?
Intermediate & Advanced SEO | | Careerbags0 -
Tips for quick SEO
Hi guys (first time posting). I'm involved in many differnt marketing activities on an ecommerce site and don't always get a lot of time to focus on SEO (although I appreciate its importance). What are your tips for the most effective SEO tasks to focus on considering these time constraints? Think 80/20 applied to SEO. Thanks. Paul
Intermediate & Advanced SEO | | kevinliao0