Could decreasing publishing frequency negatively affect our SEO?
-
Hi Moz Community!
I run marketing for a DA 43 website. We've been consistently blogging 4-5 times per week for the past 7 years, and its become ingrained in company culture. Due to limited resources, I want to decrease publishing frequency on the blog and focus on other marketing activities (content promotion, higher value content, link outreach, CRO etc).
However, our team is worried that decreasing frequency might negatively affect our SEO (organic search is by far our most important acquisition channel, is the main revenue driver for the whole company). When I look at metrics, a couple of things stand out: 1) a very small % of our blog posts get meaningful organic traffic, 2) the majority of organic traffic that produces customers actually goes through the homepage, not the blog, 3) the vast majority of our blog posts are not earning links as we have not focused much on promotion.
Anybody have thoughts on specifically whether decreasing blogging frequency might have an impact? (I know Moz and Hubspot have both done frequency experiments, but those were on high-DA, high-engagement sites where every post had a chance to earn links, etc.) so I'm wanting to isolate the case where publishing frequency is decreased on a site where most posts aren't getting links/much engagement.
Thanks!
-
Hi,
I have been in the same position myself. I would recommend taking a look at all your old content like Anthony mentioned and find what has been really valuable to your users. See if you can create less and only on the topics that hit home. I would also think about using a writing service and then just have an editor review and change what is needed. You will cut the cost down tremendously.
Does decent work, but you have to pick 4 or 5-star writers. You also have to make sure you brief is detailed so you get a good first round. Keep in mind this is not replacing writers just giving them original materials they can work with.
I would also try out https://promote.quuu.co/ which does a good job with getting the content out there at a very low cost. You can get a better gauge on what is more shareable topics. It also can help get more inbound links. When you promote your posts this gives a faster and greater understanding to what works.
Which brings me to the topic of gaining quality inbound links which in my opinion is one of the main reason for generating ongoing content. So I would look at how and where it is shared to gauge the quality of the content.
Good Luck!
-
Thanks Anthony! We're definitely doing some re-publishing and some removing, I love the idea of doing more combining with republishing though.
-
Decreasing will not negatively affect your organic traffic.
Here is what I think you should do.
Find those blog posts that get little to no organic traffic. Look for opportunities to combine/merge similar posts into one new, better post - then republish them. When you encounter old posts that you can't imagine having any future value, consider removing them completely.
*edited to correct a typo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi, on SEO article submissions, do I only include the link to the page I am trying to promote or is it best practice to also include a link to home page or parent page?
Good day. I am writing articles for submission, I would just like some help with the page structure. Do I only include the link for the page that I would like to promote or is it advisable to include other page links, such as home page or the parent category too? Any help would be appreciated
Content Development | | thebedguy0 -
Internal blog with history and some SEO value versus new external blogs with specialized content?
We operate a blog inside a folder on our site and considering the launch of 4 highly focused blogs with specialized content which are now categories on the internal blog. Wondering if there is more value in using the external new blogs or just keep growing the internal blog content. Does fact that the internal blog is buried amongst millions of pages have any impact if we want the content indexed and value given to the links from the blog content to our main site pages.
Content Development | | CondoRich0 -
Seo benefits to keywords other than specifically targeted?
Im a photographer. Im interested in starting a blog on my site with articles relating to photography advise, tips, recommendations, etc... Will traffic to those posts help my serp rankings to terms i wouldnt specifically target in them? Say local terms such as my city wedding photographer? I know the blog posts would help others, and help give me industry authority, but i would like it if in addition it helps drive my local target market to my site. Thoughts?
Content Development | | studio35design0 -
Is this good Blog SEO Exposure Practice?
When I create a new blog post for my site www.piolettilaw.com/blog in an effort to make sure it is seen by the most people the quickest I do the following: (1) link it to my google+ account https://plus.google.com/b/115145499443620475217/+PiolettiPiolettiAttorneysatLawEureka/posts (2) I then link it in virtually the same way on facebook (3) I ping it my blog directory piolettilaw.com/blog using ping-o-matic Is that a pretty good gameplan to follow when making new blog posts? Any thoughts, comments, or suggestions would be very welcomed. Thanks in advance, Joe
Content Development | | hundorama0 -
SEO, Rel Author and Several Clients
How do you deal with Rel author on blogs for your clients? Suppose I'm a contributor (or rather, the only copywriter) to a clients blog - which happens to be about DIY. The blog articles are written from the business perspective and published from 'the business'. not from Me. Should I be adding myself as a contributor and using my own personal Google profile on these blogs? If so, then it's my face that appears next to the blog post and I'm not sure that's what I want for a blog about fixing shelves etc! Am I misunderstanding how I should be using rel author? Is it for SEOs to work into client strategy, or is it just for our own personal blogs?
Content Development | | littlesthobo0 -
How to craft seo for multiple location business?
Hi Friends, I need to know how to craft seo for business which is located in different locations.
Content Development | | hardik_dangar
i.e. jewelery shop is there which has 3 shops in near by towns and they have one site for all of them. now my question is how i can get good rankings for top SERP's of these three different locations with one site ? any reference article or any clue you can give is welcome. Thanks for reading this much. Have a good day 🙂0 -
Recos for SEO friendly blog for asp.net environment?
Can anyone recommend a blog platform for asp.net server environment that has SEO friendly components/plugins available? Client is migrating a Wordpress blog at wants recommendations as the internal requirement for the project is that the blog is hosted on asp.net. Thanks in advance for the help!
Content Development | | MRM-McCANN0 -
What is the best way to bring a blog into my SEO strategy
We have a blog set up with Blogger and generate some great content on it. What is the best way to optimise the blog from an SEO standpoint? In particular the domain name, it is currently .blogspot.com address, is there a better way to work with that? Obviously the blog is branded with our company logo and name etc but is about the book industry. I'm basically concerned about linking people to our blog and not the website and so not getting much benefit?
Content Development | | Benj250