What is a Good Keyword Organic CTR Score?
-
Hi Folks! You might have seen my discussion on What Is a Good Keyword Difficulty Score, and this is a continuation of the same vein. Keyword Organic CTR is probably my favorite score we developed in Keyword Explorer and Moz Pro. It looks at the SERP features that appear in a set of results (e.g. an image block, AdWords ads, a featured snippet, or knowledge graph) and then calculates, using CTRs we built off our partnership with Jumpshot's clickstream data, what percent of searchers are likely to click on the organic, web results.
For example, in a search query like Nuoc Cham Ingredients, you've got a featured snippet and then a "People Also Ask" feature above the web results, and thus, Keyword Explorer is giving me an Organic CTR Score of 64. This translates directly to an estimated 64% click-through rate to the web results.
Compare that to a search query like Fabric Printed Off Grain, where there's a single SERP feature - just the "People Also Ask" box, and it's between the 6th and 7th result. In this case, Keyword Explorer shows an Organic CTR Score of 94, because we estimate that those PAAs are only taking 6% of the available clicks.
There are two smart ways you should be using Organic CTR Score:
- As a way to modify the estimated volume and estimated value of ranking in the web results for a given keyword term/phrase (KW Explorer does this for you if you use the "Lists" and sort based on Potential, which factors in all the other scores, including volume, difficulty, and organic CTR)
- As a way to identify SEO opportunities outside the normal, organic web results in other SERP features (e.g. in the Nuoc Cham Ingredients SERPs, there's serious opportunity to take over that featured snippet and get some great traffic)
OK, so all that said, what's actually a "good" Organic CTR score? Well... If you're doing classic, 10-blue-links style SEO only, 100 is what you want. But, if you're optimizing for SERP features, and you appear in a featured snippet or the image block or top stories or any of those others, you'd probably be very happy to find that CTR was going to those non-web-results sections, and scores in the 40s or 50s would be great (so long as you appear in the right features).
-
This is so helpful!
I was thinking that a score of 51 wouldn't be too hard to rank for but as my site is brand new, I think I"m going to target lower hanging fruit for now, around the 30 range. Thanks for your guidance, it's much appreciated.
-
Thanks you'for you're Information sir i hopful it's make me great soon
-
At the time of writing, it was named Potential but now it's named Priority. The meaning has stayed the same though. What I tend to do is focus more on the Organic CTR because if the Monthly Volume has "no data" it will make the Priority score very low. You can change this by applying your own modifier in "My Score" but it depends on what your Potential cut off is. E.g. I won't target any keywords under a Potential of 40.
-
I wonder if 'Potential' in the phrase "KW Explorer does this for you if you use the "Lists" and sort based on Potential" should have been 'Priority' instead?
-
There is data out there that gives you a CTR estimate based on the SERP position. For example, position 1 gets approx 34% clicks, position 2 gets approx 17% clicks etc. I wrote an article on this a while back for desktop and mobile CTRs > https://mechanised.co.uk/seo/does-being-at-the-top-of-google-make-a-difference/
So using the Moz CTR data you know that 100% of searchers click on organic results and 34% of the clicks go on the first result.
-
This is great but as I understand t gives the Organic CTR for people to click any organic result (blue links), what about getting the estimated CTR by position? is it possible? are there any plans for presenting that kind of data?
-
Gosh, wish this article was published a day sooner. I am having a difficult time trying to let people know that there is "Still a Chance" and this is going to be very helpful in the future. Thanks MOZ
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Explorer shows wrong data
Hi all, Trying to figure out what is going on with the keyword explorer. All searches are made in the EN-US region. Example keyword: app localization
Moz Bar | | Fred.Visnevsky
Moz shows me that volume is 0-10, which is Wrong. Actual volumes are in thousands per month. Another keyword - translation service
Moz shows the volume as 2480 when actual volumes are in tens of thousands. I can give many more examples like this - what is going on? NZGzX2p.png vzIwMoe.png1 -
Spam score of 28 %
Hello, I checked my website spam score in link explorer and found out it has got 28 %. What do you recommend I do ? should I ask for all the links to be removed (even though some of them are no followed) Is it possible that google has penalised me because of that score and de-ranked me ? Thank you,
Moz Bar | | seoanalytics1 -
German blog post with mutated vowel. Page optimization says keyword is not used.
Hey guys! I'm trying to optimize for a keyword that includes a mutated vowel (ä for example). In the URL I simply put it as ae (which most sites that I checked do). For whatever reason it says the keyword is not used on the site at all - which isn't true. Is this a known problem? Haven't found anything in the forums. Thanks for the help. Florian
Moz Bar | | floriannin0 -
Keyword explorer tool - keywords by domain functionality
Hi, We have issues with the new searching for keywords by root domain functionality in keyword explorer. We are based in Australia and need rankings for google.com.au, which is what we have set up within our MOZ campaign ranking reports. The explorer tool rankings are way off and not accurate for our site's actual rankings. Also, many of the top, high volume keywords that we are tracking and for which we rank on first page for are not even appearing when I do an explorer search using our root domain. Is the root domain functionality within keyword explorer providing results based on google.com rather than google.com.au? Does this mean that if we are outside the US that we can't use the tool as it is not accurate? Cheers, Damien
Moz Bar | | Devenish0 -
Why doesn't the Keyword Explorer "Explore By Site" work?
Whatever page/domain url I put in here, I get a message coming up saying ""Getting rankings counts failed" Why does his happen? I can't find anything in the Help about this.
Moz Bar | | mfrgolfgti0 -
Do exact keyword matches exclude "in", "based" etc?
I am trying to build a landing page for the search term "web design london" and I have included this search term as well as some variations such as "web design in london", "web design based in london" as the content doesn't really read well if I don't put in a connector word (I can't remember what the term for the use of "in" etc is). However I am using the Moz On-Page Grader to make sure I'm dotting every i and crossing every t, but it doesn't seem to pick up on the search term when "in" or "based" is used. Now is this a limitation of the On-Page Grader or should I expect Google and other search engines to not pick up on the search term when it contains these sorts of words?
Moz Bar | | mickburkesnr0 -
Keyword Difficulty and Analysis : no search volume
Hi, When I use your tool, I've never a search volume (local and global) when I'm using this tool on Google Belgium French. But If I use Google US, I've no problem. Do you have an explanation? Is it because there is not enough volume in Belgium? Regards, Jonathan
Moz Bar | | JonathanLeplang0 -
Keyword Dificulty and SERP Analysis question.
When researching on the Keyword Difficulty tool i have a question of the meaning of local and global. is local my area, city, zip code or what? and global is meaning of state or whole US?
Moz Bar | | digitalforerunners0