Does the position of your main keyword phrase matter within the page?
-
The addition of a new grid type navigation within the body of our page could mean that the keyword phrase the page is optimized for could be pushed below the fold. Is this a bad thing?
-
Hello Donald
Thank you for your reply. Apologies for not responding. I didn't get a notification! A new navigation grid was potentially going to push descriptive text below the fold. The new grid will have text overlying the grid images. As you have rightly said the key to an optimised design is to provide a good user experience and so we have juggled the elements about and put the description (including our keyword phrase) above the grid which moves it above the fold.
Thanks again
Catherine
-
That was a possibility with one of the designs. The new, navigation grid (aimed at improving navigation) would potentially push the keyword phrase below the fold.
Really sorry for the slow response - for some reason I didn't get a notification of your comment!
-
I agree, Donald. And to answer your question, yes, it most certainly matters.
So, your new navigation is pushing your page content below the fold? Is that correct Catherine?
-
Hi Catherine,
As far as matter of importance is concerned, you main keyword phrase should technically be in your H1 tag. This will tell crawlers that this information is most important. If you are using images above the fold is there text on these images? What is pushing your main keyword phrase below the fold?
Google will generally rank the page based on the overall content and the value it gives to the searcher.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to keep a glossary or terms on one page or break it up into multiple pages?
We have a very large glossary of over 1000 industry terms on our site with links to reference material, embedded video, etc. Is it better for SEO purposes to keep this on one page or should we break it up into multiple pages, a different page for each letter for example? Thanks.
On-Page Optimization | | KenW0 -
Wrong page ranking on SERP, above more relevant page
Often I will see the wrong page, something less relevant to a particular search, appear higher on the SERP than a more relevant page. Why does this happen and how can it be remedied? I found this Moz article, has anything been written on this topic more recently. Thanks! https://mza.seotoolninja.com/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions
On-Page Optimization | | NicheSocial0 -
Optimizing pages for keywords
I have a couple of websites for retailing the western chaps manufactured by my company. I have recently tried to increase my learning for SEO since one of my main sites (started in 2006) just lost about 45% of it's organic search volume since the end of May. It seems my search to learn just creates more and more questions. I have been using google adwords for several years now and have used that information to find the most searched keywords. There are some general keywords like western chaps and cowboy chaps that receive decent search volume. If I get more specific to a certain type of chap, chinks for example, the popular high volume keywords are chinks, chinks chaps, western chinks, and cowboy chinks. These all relate to one type of chap...the chink. I want to be visible for these keywords, but how does one optimize for more than one without diluting? Should I also try to optimize on the homepage of my sites for the general terms like western chaps and cowboy chaps? Can I optimize for both? I could really use some help. Any experts out there up to the job of consulting for me, some with extensive knowledge and experience? I'm not looking for the SEO giants with hundreds of clients. I don't feel that I will get the proper value from those types. My company is small and spending is an issue, that's why I would like someone to consult with. I should be able to do most of the labor, I just need the knowledge.
On-Page Optimization | | Kelly_S0 -
Repetition of Location on A Page
I was wondering if there was a certain number of times you had to repeat a location to help your page rank well. Thanks
On-Page Optimization | | OOMDODigital0 -
Does the title tag on the home page affect sub-pages?
Hello. I am thinking of changing our home page title tag to include our two most valuable keywords from two of our sub-pages. Would this help the rankings of those two sub-pages? Thank you!
On-Page Optimization | | nyc-seo0 -
Too Many On-Page Links
If a page has more than 100 links, rather than splitting up the page into multiple pages, is it ok to use name="robots" content="noindex, follow" />? The page in question lists links to articles so the page itself isn't that important to appear in serps, but the articles are the helpful content pages: www.ides.com/articles/processing/injection-molding/
On-Page Optimization | | Prospector-Plastics0 -
Main page link reduction
I am in the process of reducing the number of internal links from the homepage with the assumption that the more links I have the more "juice" goes to internal pages I have two options since many of the links are costumer service related 1. create one link that leads to a costumer service page and place all the links their. 2. get all those links on the main page as nofollow links. what are your opinions
On-Page Optimization | | ciznerguy0 -
My homepage no longer ranks for a keyword, instead a page from the blog now appears in the results
Hello, Our site used to rank for a specific keyword - "eco products", with a link going to the homepage. However, in the last few weeks, we've noticed that the home page no longer ranks for this keyword, and instead the second result on the page is a link to a catagory page on our blog. I'd be very grateful if anyone had any information about why this might have happened, and what possible steps I could take to remedy the situation. Many thanks, Sophy
On-Page Optimization | | sophycolbert0