Changing Links that Show Up when I Google Brand (Site) Name
-
Hi SEOmoz Community,
A quick question for you all. I've added an attachment for reference. When I google my brand name, say for example, Applied StemCell, I see six links as well below the description. Oddly though, these links seem to be chosen at random, or at least I'm not sure how Google decides on them. When I click on one of the links that is the company's name, Applied StemCell it brings me to a PDF document!
Is there any way I can choose which ones to display there?
Thanks!
-
Hi! The term you're looking for is called Sitelinks. Here's what Google has to say about them, and how you can demote links you'd prefer not to show.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=47334
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Google rank a "Site:yourexamplesite.com" Query
Hi All, Sorry for the potentially confusing title. I am trying to find out how google ranks the pages of your site when you search "site:yourwebsite.com". When I did this with my website I was surprised what pages showed up on the first page, there were sub-category pages in the top 5 results and top level category pages that weren't on the first page. I have been unable to find information as to how google returns these results, is it the same algorithm/factors that make pages rank highly in a regular search, or does it have something to do with how recently google crawled these pages. Any feedback would be helpful. Additionally, if anyone has worked through a similar scenario I would be interested to know if there were any insights you gained from finding out which of your pages google returned first. Thanks for the help! Jason
Web Design | | Jason-Reid0 -
International Websites - Hosting, Domain Names, & Configuration
What is the best way to configure a website that targets a number of countries and languages around the world? For example, Apple has websites optimized for just about every country and language in the world (see: https://www.apple.com/choose-country-region/). When you choose the UK it takes you to: https://www.apple.com/uk/ When you choose China it take you to: https://www.apple.com/cn/ Etc. When you go to apple.co.uk it forwards you to the UK version of the website. The same is true for apple.cn. Is this the ideal way to set it up? I have also seen websites that have each version of the website on its own TLD such as exampleBrand.co.uk and exampleBrand.cn - in this example they don't forward to the .com. My concern with Apple's solution is SEO and hosting. Do consumers favor seeing their country's TLD in search results over exampleBrand.com/uk? For hosting, shouldn't the mainland China version of the website be hosted in China? Is it possible to just host a folder of a website in a certain country such as the cn folder for China? Any suggestions would be appreciated. I was unable to find much info on this.
Web Design | | rx3000 -
My news site not showing in "In the news" list on Google Web Search
I got a news website (www.tapscape.com) which is 6 years old and has been on Google News since 2012. However, whenever I publish a news article, it never shows up "In the news" list on Google Web Search. I have already added the schema.org/NewsArticle on the website and have checked it if it's working or not on Google structured data testing tool. I see everything shows on on the structured data testing tool. The site already has a news sitemap (http://www.tapscape.com/news-sitemap.xml) and has been added to Google webmaster tools. News articles show perfectly fine in the News tab, but why isn't the articles being shown on "In the news" list on the Google web search? My site has a strong backlink background already, so I don't think I need to work on the backlinks. Please let me know what I'm doing wrong, and how can I get it to the news articles on "In the news" list. Below is a screenshot that I have attached to this question to help you understand what I mean to say. 1qoArRs
Web Design | | hakhan2010 -
Google Malware Message
*Update 9/19/2013 So I finally have more details the site is a joomla site and is hosted on godaddy. The weird thing is the malware message only appears when browsing the site in chrome it comes up fine in internet explorer any specific reason why that would be? Also we noticed that on the joomla template there were about 6 scripts after the tag that were adult site related and have nothing to do with our site, any ideas? I appreciate all/any suggestions and or advice. Thank You. I had a client recently pay about $300 for a site design that she hosted on go daddy. This is the site www.shirianfabric.com can anyone tell me why this would happen its only been live for about three months and out of no where we get this message? My client is thinking maybe the designer inserted some kind of malicious code?as he is now charging a couple hundred to fix the issue. Is there any way to look further into this? Im not sure a webmasters account was ever set up for this site so any advice would be greatly appreciated. Thanks.
Web Design | | aaseo1230 -
Site is losing traffic after relaunch
Hello, We've just relaunched this site in the last several days, and we're seeing some small (but stead) traffic decreases, as well as engagement decreases. We're aware that page speed (about 4 seconds from a non-cached browser) and some 404s are an issue, our team is currently working on both. But we're really looking for some constructive criticism here as to what we need to improve. Other issues to be aware of: lots of our social counts went back to 0s, as lots of URLs changed, and it wasn't possible to migrate comments from the old system, so those have gone back to 0 as well. We wonder if this might be affecting both users and search engines perception of the site. Your input would be greatly appreciated. Thanks,
Web Design | | FishAcct
Paul0 -
3 Brands, 3 Services, 3 Different Websites Right?
My client was told that having 1 website for 3 different brands/services is better than having 3 websites. I need your help to prove my value to a new client. This client has worked with Reach Local on PPC for some time and when they first got started the Reach Local Markering Consultant told this cleint that they needed to have one site for better SEO purposes. The client was told that Google ranks websites higher if they have more paid traffic going to them. I've been doing this for long enough to realize this does not help ranking, at least not enough to make a difference. Keep in mind this is for 3 different companies. One company does plumbing, another electrical and the last one does air conditioning. They also have 4 locations but only two locations have mutliple services opperating out of them. I understand these 2 location will not have there own Google+ Local / Places listing. Using the same address for 2 different business and expecting a first page ranking is just not possible. Right now when you visit the clients website you see a logo that rotates with a banner section that follows the logo rotation. First you see the AC Company and then the Plumbing etc. I see this as confusing to the end user and it is more work to get it ranked for SEO. I recommended that we build 3 speerate websites for each service and just list out all the addresses that the company services on the contact page. I would also design inside the footer links to the other services for branding purposes. Please share your thoughts on how you would handle this if you were doing the SEO for your own 3 different business services. I really appreicate any input/insight to this. Thank you so much in advance!!!!
Web Design | | 1SMG0 -
Development site accidentally crawled - Will this cause problems?
We are currently developing a new version of our website and to make it easy to access for all team members, we just set it up on a server accessible via a publicly accessible domain name (ie devsite.com). There has been no SEO and no links created to this site, or so I thought. Recently, I found out that Google somehow found its way to this development site and has been indexing the pages! I was a little alarmed, as there are no links to the domain and we'll soon be transitioning all the content over to our primary production domain. I immediately created a robots.txt file to disallow access to the entire development domain. My fear is that there may be some duplicate content penalty if Google sees that the content that is on our new site (once it goes live and is pushed to our REAL domain name) was previously indexed on our test domain. We're slated to launch in 2-3 weeks. Is there anything else I should do? Should I even be worried? I'm probably a bit paranoid, but given the amount of time and effort that has gone into this new site, I love any advice or thoughts. Thank You!
Web Design | | AndrewY0 -
Optimzing a new ecommerce site, Need help with URL
Hi We are putting up a new ecommerce website and for product description, our tech team indicates that they must have the skun numbers in the URL. Which one of the following URL structure do you find the most SEO freindly? 1. http://www.Site.com/SKUNumber/ProductDescription/ or 2. http://www.Site.com/ProductDescription/SKUNumber/ My personal opinion is that most relevant content should be on load page so I like option 1. Thanks
Web Design | | CookingCom0