Pitching your products to a niche... how to be in the right place at the right time?
-
Hi guys.
We make custom diary products which can start/ end anytime, and so we feel they would go down really well in 'Back to School' type posts this year. (Website here)
I've been looking for examples of 'Back to School' content, but with it being retrospective there is no guarantee a publisher would do a similar thing again this year.
My question is this: What are the best ways to find our about upcoming** content** that relates to a specific niche? (In this case Academic year Planner products)
What tools, research methodologies, platforms, websites would be useful?
In other words, how do we 'get in the right place at the right time'... in front of people 'warm' to the idea in the first place?
I appreciate this is a very broad question (albeit a in a very specific context)... but any insight/ advice would be greatly appreciated.
Hope that all makes sense.
-
Hi,
The answer to the first question is yes - many publications, including niche titles will have a features calendar available, or will regularly email enquiring if anyone has products, news or can help with features...
Second question? In addition to HARO and Pressloft, I'd look at the big PR lists etc. It does mean dealing with some spam requests, but can be worth it if you have the time.
-
Hi Dan. Sorry for my delayed reply.
Thank you so much for your detailed response. That is really helpful! May I pick your brain for just a couple of clarifications?
'Traditional print/online publications quite often have a features calendar which they make available on request.' Do you mean simply get in touch with these publications and request their features calendar? See if our product would fit?
'Making sure you're easily findable when journalists are looking to quickly grab some examples to finish the article they have to submit in 30 minutes' I totally agree, we've seen this work using Pressloft Jouno requests, and we do use HARO (although it's rarely useful for our products)... is there any other things you can suggest?
Isaac.
-
Some quick thoughts, based on a career mixing marketing with writing for various niche publications....
Generally most publications which ran something around Back to School content will be either publishing a new version or updating it. It's also worth making a note of the author, as freelancers will often shop similar articles around a number of sites, and will be known for certain niches.
Traditional print/online publications quite often have a features calendar which they make available on request, and sometimes publish online to help suppliers/advertisers etc plan ahead.
It's also worth using online tools for journalists like HARO (Help a Reporter Out), and responding to requests for Back to School related content.
Making sure you're easily findable when journalists are looking to quickly grab some examples to finish the article they have to submit in 30 minutes
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I add my company website to Applegate a free product and services directory?
A colleague of mine has been sent a marketing pack from www.applegate.co.uk - is it good SEO practice to use free directories, or are these days over?
Link Building | | Catherine_Selectaglaze0 -
Is there enough national traffic to go after for this niche
Hello, For bobweikel.com my niche is hypnosis and weight loss. Most of the traffic is for local terms. Would you consider it useful to go after national traffic in an effort to gain phone clients (long distance) or do you think too many of the terms are going to be served up locally. The local traffic in my area for hypnosis, weight loss, and hypnosis & weight loss are real slow. Looking for strategies (including content strategies) to bring in national clients. Thanks.
Link Building | | BobGW0 -
Dofollow vs nofollow for place listings?
Our travel website has thousands of places, each with an individual page, that users can interact with via our site. The info includes a link back to the place's main web presence if available (homepage, Facebook page, hosted listing elsewhere, etc.). We have no problem passing along PageRank to these sites and setting the link as dofollow. However, due to the sheer number (50k+) of these place pages that have the same anchor text of "Visit Website" in the same location on every page, I fear Google will see us as spammy and ding us. That said, would it be better to set these external links as dofollow or nofollow (or leave them as part of the Javascript as they are now)? Thank you in advance!
Link Building | | brandonRT0 -
Link Building for extremely niche industry
I understand that when getting links into your site, they need to be good authority but, importantly, also relevant to the information on your own website. I've seen examples for people to find guest posting opportunities on many sites, but these have been for popular industries with mass amounts of people discussing it (travel blogs, fashion blogs), making guest post opportunities more readily available. The company I work for provide doc storage, scanning and paperless solutions. As you can guess, when following these guides to find blogs on our industry, I have come up short with places to ask to guest post on! So, how would SEOmozzers approach building quality, relevant links for a very niche industry such as ours? Also, we'll be building pages for extremely specific types of files (e.g. Microfiche Scanning, A0 Scanning....). For these pages, how will I be able to find relevant pages on these topics to get a link to, because these will obviously be even more niche than doc scanning? Thank you!
Link Building | | janc0 -
Please point me in the right direction.
Hi everybody, My company recently stopped our SEO service as a cost-saving measure. Now it's up to me to do SEO in-house. I mainly do marketing and graphic design. Though I know exactly (maybe not) what to do to successfully maintain our rankings the SEO company achieved and rank for new keywords, not sure where to start. I know i need to make sure our website is optimized for SEO. Got that in the works (Our SEO company never advised on on-site seo) I know I need to create good content with the proper keywords and use anchor links. Where do i put this content? Do i purchase a domain and just put it up there? EZinearticles? or any of those article sites. I've already reached out to do guest blogging on some sites but have not received any response yet. Should i hire a writer? If anybody can give some pointers on where to start. I've got my list of keywords and keyphrases, I'm all ready to go. How can I begin my in-house SEO campaign? Thank you so much!
Link Building | | mike_sif0 -
Example of a local "boring-niche" site in a relatively high competition area using strictly white hat tactics
I'm looking for an example of a site in a very boring service niche locally "let's say elevator doors in chicago" or something like that, that successfully using blogging, content generation, etc to achieve top rankings above its spammy competitors. Anyone care to give out a case study? I'm not talking about companies that submit to 100's of local directories like yelp, or google maps rankings. I'm talking about organic or blended serps.
Link Building | | ilyaelbert0 -
SEO for high end products (Interior Design)
Hi, I do SEO work for a high end interiors company and I am wondering if anyone has any advice/tips/ideas for link building. I have already explored blogs/pr etc. If anyone has experience of similar products or SEO for high end markets and is will to share that would be great. Thanks for your help. Mik
Link Building | | increation0 -
Directories are Paid links right ?
How are directories ok for buying links ? How can the funds be claimed to be used to review your submission when everyone knows you are basically buying a link ? What experiences have you had god and bad with directories ? Is it a free for all any directory will do or should you be more selective in your approach. If so what are the signs to look out for on a top quality directory.
Link Building | | onlinemediadirect0
