Google PPC Management
-
Okay, so I have a client who wants me to manage their ppc on Google. It seems like either they give me access to their PPC account or I manage it via my own account and pre-bill for the cost, later supplying reports. Are those the two options? Thanks...MJ
-
You have 3 options- Most people have the client own the account and use a mcc to mange with the client card etc on file
-You can open a new account manage the account and put the clients card on file -You can decide to give access to it or wait till the client asks for it (You can use a mcc account to manage)
-You can manage the clients account and put the clients card on file -You can decide to give access to it or wait till the client asks for it (You can use a mcc account to manage)
- Under Your name etc with your card and bill client (Best if you plan on charging a flat fee)
-
duplicate
-
Don't get involved in the billing or you will be out of pocket for Google clicks and chasing them for payment. Instead, set up the account in their name.
Next, create your own MCC account here: http://www.google.com/intl/en/adwords/myclientcenter/
Then you can login to their account and add your own account as administrator.
This way you can manage their account, but you are not liable for click payments. Also, if you part ways later, they get to keep their account.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I've 'lost' my Google Referral international traffic
We recently launched a new version of our website on the PrestaShop platform. On our old DNN platform, we would typically see several thousand clicks a month from Google Referral (domestic) and several thousand more collectively from Google Referral international traffic (i.e. UK, Canada, Germany, France). This was the data being reported in Google Analytics. Once the new site went live however, Google Referral traffic, both domestic and international, all dropped to 0. My question is: Did we lose this traffic due to some improper setting on our new platform, or is this Google Referral traffic simply being re-categorized into another category, i.e. Organic Search?
Paid Search Marketing | | bmayer090 -
Is it better to place PPC when competition is high or low?
When managing a clients PPC campaign is there any advice on throttling up and down the accounts depending on the search popularity. Let's take "wedding cake" there are obvious trends here https://www.google.com/trends/explore#q=wedding cake but would you advise to spend more on Ads during the quite months as competition is low and you can get more click for less cost, or do you load up on clicks when it is more competitive/expencive . Please don't get bogged down in the "weeding cake" keyword, I'm looking more for views on when would be best to load an account in terms of return on investment. For example would you get better quality clicks when low search volumes as opposed to high. Lets also assume that our product costs us the same all year round. I have seen different side to the story. What are your views
Paid Search Marketing | | smartcow0 -
How to manage AdWords accounts for two business units
Hello! I need some insight with a problem I'm struggling with. First, some background... Our company has two business units: (1) our dental practice and (2) our insurance business. In 2013, we started using AdWords to promote our insurance business. In 2013, we also used an agency to manage our SEM efforts for the dental practice. In 2014, we plan to bring our dental practice SEM campaign in-house and manage both AdWords account internally. That leads to my question... Is it possible with the one AdWords login that we've used for our insurance business to add a second, completely separate account? And by completely separate, I mean separate reporting, separate Campaigns tab, etc. If it's not possible, whats a guy to do? Set up a completely separate AdWords account with a different email address and login? Any insights from those who have managed a similar situation would be appreciated. Thanks in advance!
Paid Search Marketing | | SmileMoreSEO
Erik0 -
Using the same landing page for seo and ppc
When does it make sense to create one landing page for both seo and ppc?
Paid Search Marketing | | melen0 -
PPC question for the experts
I know this is paid search but since Moz had a section for it, I thought it would be ok to ask. 🙂 According to: http://support.google.com/adwords/answer/2497836?hl=en Broad match modifier +tennis +shoes Ads may show on searches for tennis shoes
Paid Search Marketing | | MattAntonino
buy tennis shoes
best shoes for tennis Ads won't show on searches for running shoes
tennis sneakers I'm using (for a client) +wedding +photographer. It should show on wedding photographer hire a wedding photographer best wedding photographer in dallas It should not show on photographer in Dallas become a photographer dallas pictures But it is. Why would this happen? Isn't that exactly what it says it won't show up on? Also, Google writes: Don't leave space between the plus sign (+) prefix and the word you're modifying! •Correct: +leather +shoes
•Incorrect: + leather + shoes
•Incorrect: +leather+shoes Yet the client was told by Google the opposite. "I spoke with Google and they confirmed that the space after the plus and before wedding (“+ wedding”) would notrequire “wedding” to show up." How on Earth does this reconcile or make ANY sense? ETA: This is fairly clear to me: Be sure there are no spaces between the + and modified words, but do leave spaces between words. The right way to do it: +formal +shoes. The wrong way to do it: +formal+shoes. http://www.google.com/ads/innovations/bmm.html0 -
Tool for Google AdSense - Earning Money
Hello folks, I want to know which market gives the best CPC in my country. For example: hotels, food, gastronomy, software, and so on... Is there any tool to do such a kind of thing? Do you guys have any experience which kind of market gives a interesting revenue? Thanks.
Paid Search Marketing | | augustos0 -
PPC + SEO - Both well ranked, which penalty if there's any.
Hello everyone, I have a doubt about the PPC and SEO. For example if i rank at first page ( something like 5th position ) for one specific keyword, and then I decide to add this keyword to my PPC campaign. My 5th rank will be penalized by google if i buy the PPC keyword ? Thanks.
Paid Search Marketing | | augustos0 -
PPC Campaign Setup Fee - Fair?
We already do our PPC campaigns with an agency and we're looking to create another campaign. They told us that the amount of traffic around our campaign would allow for about $2-3k spend per month, possibly with some additional funds placed into display ads. For this campaign, they have proposed a setup fee of $2k and an increased management fee of $750 -- is this a reasonable price?
Paid Search Marketing | | kylesuss0