Local Business Page Ranking Issue
-
**Concern:- **Please try to understand my concern. I'm not worried or talking about my ranking.
#1. Business Name - Law Office of Paul M. Marriett
Address - 308 West State Street #97 B, Rockford, IL 61101#2. Business Name - Law Office Of Brendan Caver, Ltd.
Address - 308 W State St #96, Rockford, IL 61101These are two business pages and both have different location as you can see in mentioned address.
If #1 (Law Office of Paul M. Marriett) ranked on any keyword then #2 (Law Office Of Brendan Caver, Ltd.) does not appear anywhere in result. That's not for a single keyword. Issue is running for all keywords Approx (8-10).
Keywords :-
DUI Lawyer Rockford,
DUI Attorney Rockford,
Criminal Lawyer Rockford,
Criminal Attorney Rockford,
DUI Lawyer Rockford IL,
DUI Attorney Rockford IL,
Criminal Lawyer Rockford IL,
Criminal Defense Attorney Rockford,Law Office of Paul M. Marriett ranked for upper mentioned keyword and you can see Law Office Of Brendan Caver, Ltd. is not appear anywhere in search.
.......................................................................................................................................................................................Keywords :-
Best Criminal Attorney Rockford IL,
Best Criminal Lawyer Rockford IL,
Best Criminal Lawyer Rockford,
Best Criminal Attorney Rockford,
Best DUI Lawyer Rockford,
Best DUI Lawyer Rockford IL,
Criminal Defense Lawyer Rockford,
Criminal Defense Lawyer Rockford IL,
Criminal Defense Attorney Rockford IL,Law Office Of Brendan Caver, Ltd. is ranked for upper mention keywords and Law Office of Paul M. Marriett is not appear anywhere in search.
Please check deeply and let me know. -
You're welcome, Jeenu, and good luck with the audit. It can be really fun wading into these kinds of details. You never know what you'll discover!
-
Great Thanks Miriam.
I will do same.
Have a great time ahead!
Thanks. -
Hi Jeenu,
Thanks for the reply. Okay, so your best bet at this point is to do a complete competitive audit of the company that is outranking your client, doing a side-by-side comparison of their metrics vs. your client's. This will enable you to form a hypothesis about what factors the competitor has that are stronger than your client's and that may be leading Google to favor that competitor over your client. You need to look at every possible factor so that you can form a picture in your mind of why the competitor gets to show at the automatic zoom level while your client is being filtered out. Is it domain authority, age of domain, citation consistency, reviews, links, etc? You'll have to be extremely thorough to start to get to the root of the matter.
Once you've formed your hypothesis, the second step will be to create a plan for your client to begin beating the competitor's metrics. Maybe your client will need more authoritative links, better GMB landing page URL content, etc. Every case will be different, so there's no shortcut for getting down into the trenches on this one and doing the research and analysis to form a clear plan.
Your goal: find what improvements your client needs to make in order to convince Google that his business is the one that deserves to be shown at the automatic zoom level, instead of being filtered out.
Hope this helps!
-
What is the relationship of the 2 businesses? Are they actually just one business, trying to appear as though they were two businesses, or are they 2 totally separate legal entities?
#. they are totally separate legal entities in same street.
Are both of these businesses your clients, or just one of them?
Only one. -
Hi Jeenu,
So that does, indeed, sound like Possum. I have a couple of follow-up questions for you:
-
What is the relationship of the 2 businesses? Are they actually just one business, trying to appear as though they were two businesses, or are they 2 totally separate legal entities?
-
Are both of these businesses your clients, or just one of them?
-
-
Greetings Miriam!
Hope you are doing great.I have tried the Zoom trick and found both business page is showing. Can you please suggest me the way to improve ranking of Second Business Page for First set of keywords.
Great Thanks.
-
Hi Jeenu,
Your scenario has all the earmarks of Google's Possum filter. Possum filters out business that share the same category and are in the same building or even the same couple of city blocks. The way to verify if this is Possum typically goes like this:
-
Search for your keyword and note which business is appearing on the map for it at the automatic zoom setting of the map.
-
Then, begin clicking on the zoom button, one click at a time. If the second business then appears once you've zoomed in a few times (it could be 5 clicks, 10, clicks etc.), then it's reasonable to assume that it's the Possum filter you're dealing with.
You can read more about Possum here: http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900
Anecdotally, when I'm searching from my location in California, both Marriett and Caver are in the local pack, but I'm very far from Illinois. If you're seeing this behavior from a more local location, and the zooming tip does surface the second business for the desired keyword, it's likely Possum at play.
-
-
Greetings Christy
Thanks for your reply.#. Yes, I'm talking about Local Search Results.
If I search first set of keywords in Google.com then First Business Law Office of Paul M. Marriett (Business Name) showing in local search result and Second BusinessLaw Office Of Brendan Caver, Ltd. (Business Name) is not appear anywhere in search result.
Same way, If I search second set of keywords then Second business is showing in local search result and first business is not appear anywhere in local search.
Please find the image on given URL.
-
Hi jeenu_svs,
I'm not sure what your question is, to be honest. Are you asking why site #2 does not appear in search results at all when site #1 ranks high for the first set of keywords (and vice versa)? Is your concern limited to non-personalized local search results?
Thanks in advance for clarifying your question!
Christy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink issue
My website is related to a food blog which gives the user about the best information on the latest recipes alton brown sugar cookies.I add my backlinks but still in MOZ didn't show any backlinks within link explorerHere is my website link : http://foodbinod.com/THANKS
Reviews and Ratings | | Hamza5460 -
Aggregate Rating Markup for Local Restaurant
Hello Moz Community, I am finally getting around to creating markup for a bunch of the sites we work with using JSON-LD. I have a question specifically regarding adding review markup for a local restaurant. It's my understanding that putting the aggregate rating on the homepage never results in stars being shown in the SERP's. So what would be the best practice for taking advantage of all the great Google reviews we've accumulated over the years? These are reviews for the restaurant in general and not for any specific service or product. Should I create a reviews page on the site and use the markup there? Thanks for any and all suggestions.
Reviews and Ratings | | robertsteck0 -
Will reviews be ranked higher if responded to?
I can't find any up to date information on reviews and whether or not Google pushes up reviews with responses or does the ranking stay the same?
Reviews and Ratings | | DigitalMarketingSEO0 -
Local Business: Chiropractic Services & Massage Services - HOW TO BRAND
Hello! I have a client who has a chiropractic business and has started offering massage services. Client has registered a DBA For the massage component of the business. Client doesn't want to cross contaminate reviews and doesn't know whether or not he should brand the two businesses in one name or separately. Currently client has inconsistent business listings for the business and is unsure of the proper way to brand and optimize for local search. Example would be: Chiropractic AAAA Dr. John B - Chiropractic AAAA Massage BODI Chiropractic AAAA & Massage BODI Background info: Main business is one entity and second is registered as DBA. Right now, Chiropractor is a sole practitioner. in the past has had other chiropractors working in the office. Has only 1 website promoting both services Both operate out of the same location. What is the best way to optimize for local search for both services and what is the best way to brand without cross contaminating reviews online. If recommendation is to target local search separately for the services, should the client has 2 websites since these services target 2 different industries. Your feedback is greatly appreciated.
Reviews and Ratings | | BrentV0 -
Reusing reviews from other sites for branded rich snippet taken from brands testimonial page
Hi my customer has had a new website built for their custom home building company which has a testimonials page http://www.precisionhomes.com.au/testimonials.html This testimonials page has duplicate review content taken from another dedicated review site http://www.productreview.com.au/p/precision-homes.html My question is this, if I add review microdata to http://www.precisionhomes.com.au/testimonials.html will google recognize this in Rich snippets and the Brands Knowledge Graph or will it just consider it duplicate content?
Reviews and Ratings | | ravydavy0 -
Thoughts on google plus page
Looking for feedback on a client's g+ page https://plus.google.com/116480272521087321856/about
Reviews and Ratings | | Atomicx0 -
Google maps, G+ and Google reviews on right hand side of results page:
Hi Guys Happy Monday! I have been having a real headache trying to the get that panel on the right hand side of the Google results showing up when my company brand is entered as a search query. From all the research that I have done, it looks as though you can't have this panel showing unless you serve customers face to face in your place of work. Is this necessarily true? Our biggest competitor has a very stripped down version of this box which just contains the image from their Google+ page and also a link to their wikipedia page but the point is it shows up when you search for their brand... ours doesn't? Has anyone else recently configured this to work for their website? Any advice? Cheers in advance! Jamie
Reviews and Ratings | | SanjidaKazi0 -
Dramatic decline in rankings
Hi I'm in need of some advice, one of our clients has had a very sudden and dramatic decline in rankings. On the week commencing 20th Jan, 23 of our keywords declined from pages 1, 2 and 3 of Google out of the top 50. We haven't been carrying out any bad practice SEO, just some on page optimisation so that we achieve A grades with the Moz tool. We have also built 4-5 links in the past 3 months with quality and relevant sites such as biz crowd and industry relevant blogs so I don't see why this would be a problem. I noticed on the Moz Cast that there was some increased algorithm activity on 23rd and 26th Jan which would correlate with this decline in rankings, but our other SEO clients seem to be unaffected - I'd be interested to see if anyone else has been affected by this? I welcome any advice or further insight on this. Thanks in advance.
Reviews and Ratings | | RedAntSolutions0