Keyword explorer
-
Hello,
I was trying the keyword explore and got some questions :
I first used it with all the search terms for the keyword "italy bike tours" and came across terms like this one
"tuscany bike tours florence italy"
- Does it mean I have to include this exact expression in my content or do I just need to include somewhere in my content the words tuscany and florence ?
Then I did the same search but this time with closely related keywords and the keyword explorer give me the word
"pasticceria" or "tirrenia" are being closely related to the keyword italy bike ...
- How does the keyword explorer find those words because I don't see how those can be related...
If someone could explain that would be awesome.
Thank you,
-
You're very welcome! Do feel free to reach out if you need any more help.
-
Thank you for clearing everything out. I will give it a try.
-
Hello,
Just a disclaimer - I don't speak italian, but do understand some parts.
For the question about non-related kwds...the kw explorer finds these through some algorythms between what people search before/after they search those keywords and what content pages that rank for those keywords have.
For the other question, you need to run a good analysis and create a list with your kwds. Then, make sure to carefully skim through it, assign your own priorities for each kw judging by how important they are for your business (ex if you sell bikes the kw "italy bike tour" or "italy bike rental" might not be important for you at all, but might still be suggested by moz). After doing this, you need to order your kwds by overall priority rating. This will make an average between how hard it is to rank for it, the volume of search that kw has, and your priority rating.
For the very top kwds you absolutely want to include the exact kw string at least once in your content (this can be as an alt tag on an image). For the top 2-3 results you'll want to include those exactly in h1's , titles, meta titles, meta descriptions.
For the rest of the kwds, things like including the work "tuscany" will help, but it won't give you a 90+ rating of "keyword optimisation" on that page. Of course you won't be able to be at 90+ for all kwds, but it's ideal to be there for the most important 5-7 kwds you want to rank for (at first at least).
After you create your campaign you'll be able to check how optimized your page is for each kw.
Hope this helps. Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rewriting content dilemma? should i include keywords ?
hi, i am rewriting content since it had 300 words , lower than top 10s i did some keywords research, on ahrefs, moz, keywordtool . io, semrush. and there are lot of variations like, main keyword is (ios 12) has variations like (ios 12 download), (ios 12 install), (ios 12 not supported) and so on, people have been searching all these terms with ios 12, it feels like if my page talks about all these variations. i have more chances to rank. does it make any sense?
Intermediate & Advanced SEO | | SIMON-CULL0 -
Irrelevant blog contents negatively affect ranking for main keywords?
Hi Moz Community, I am working at a branding company. Currently, we found our ranking for main keywords (branding company) is dropping a little. I am suspicious of the new blog posts that we published lately. We wrote different kind of stuff, such as company culture, how to inspire employees, the importance of leadership and some other stuff that is actually not as related to our main keyword - branding company. My question is, will these irrelevant posts hurt our ranking for main keyword, to some extent? Thank you. Best, Raymond
Intermediate & Advanced SEO | | raymondlii0 -
15 Keywords but only 8 visible on the page?
Hi we launched our site in June this year built using DNN - I have just used Moz's On page Grader for several pages and whilst it shows the KW in the URL, Titles, Meta Description, ALt Tag, it also says that I have 15 KWs in the body of this particular page and yet when i eye ball the page it only shows 8. Is this because of the templated navigation of the site. ie this KW also shows in the nav structure of other pages that are listed in the left hand nav menu? If this is correct will Google think that I am stuffing my page with too many KWs? Any solutions? Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Am I turning a non geo-keyword into a geographic one?
Our client has a high powered site with tons of authority. They dominate in the eastern united states for multiple keyterms that relate to their service based company. However their closest competitor, a site with literally HALF of their authority, ranks ahead of them all over the world in markets outside of NYC. The client is using the terms "NYC and New York" all over their site, is it possible that they are giving themselves a local limitation by doing so when their competitors dont? The keyword itself doesn't necessarily lend itself to a local geo-based search result, but are we artificially CREATING that situation ourselves?
Intermediate & Advanced SEO | | Fueled0 -
Hidden keywords - how many per page?
Hi All, We have a booking website we want to optimize for keywords we cannot really show, because some of our partners wouldn't want it. We figured we can put said keywords or close synonyms onpage in various places that are not too dangerous though (e.g. image names, image alt tags, URLs, etc.). The question is how much keywords we can target though? We know keyword stuffing is detrimental, and we will not start to create long URLs stuffed with keywords, same for H1 tags or page titles. So how many is acceptable/not counterproductive? Thanks!
Intermediate & Advanced SEO | | Philoups0 -
Cannot Identify Self Cannabilizing Keyword Anchor
I am struggling to locate on our website www.towelsrus.co.uk a self cannibalizing keyword. Can anyone help? http://www.towelsrus.co.uk/Bath-Linen-Bath-Pillows/Aztex/Luxury-Bath-Pillows-With-Suction-Cups-4-Embroidered-Designs_ct463bd182pd2818.htm void Keyword Self-Cannibalization Easy fix <dl> <dt>Cannibalizing link</dt> <dd>"Luxury Bath Pillows With Suction Cups, 4 Embroidered Designs"</dd> <dt>Explanation</dt> <dd>It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine).</dd> <dt>Recommendation</dt> <dd>Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match.</dd> </dl>
Intermediate & Advanced SEO | | Towelsrus0 -
Always include the targeted keyword in the alt tag?
Studies show that using the targeted keyword in the alt tag helps to rank better for a keyword. But what if the keyword doesn't exactly describe the image, would you still use it in the alt tag? For example, say you have an image of the brain, but the article is about cognitive behavioral therapy -- an accurate description would say 'human brain' but an SEO alt tag may say 'cognitive behavioral therapy'--which would you use?
Intermediate & Advanced SEO | | nicole.healthline0 -
Keyword-Rich Domains - Redirect?
Hi, Mozzers- I have a client that has a bunch of pretty nice keyword-rich domain names. Their traffic and rankings are good. They provide legal services in the Chicago area. I have lots of good content that I could use to start a blog using a domain like keyword,keyword-blog.com. Good idea? Currently I have a resources area on their website but feel like this area could be getting a little bloated and some news-related stuff isn't really appropriate. 2 Questions: Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout? Both sites would be hosted in the cloud. Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website? Pros/cons? If you need additional info, please PM me for details. Thank you, friends! LHC
Intermediate & Advanced SEO | | lhc670