What Is The Best Strategy For Writing Image Alt Text For SEO?
-
Curious on this topic, as websites that are image heavy, but have little written content can have depend on alt text for "readable content". I am aware the "best practice" is to write it as if you were describing the image to a blind person, but are there any SEO strategies that people have seen good results with?
Some examples I've heard are:
"unique keyword phrase"
"unique keyword phrase + brand name"
"Unique Keyword Phrase + LSI Keyword"
Interested to hear feedback from the Moz Community! And thanks in advance for sharing your insight.
-
Hi,
I'll give you an idea how I approach this. If there is an image of red shoes, I describe as accurate as I can: 'red high-heels suede shoes with a bow on the top' (I'm being creative!). There is no harm in adding the brand if the shoes are this brand or if you want these shoes to be shown under Images when searching for your brand.
So always be descriptive and feel free to add the brand if it makes sense.
Hope this helps.
Katarina
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which are the best off-page SEO techniques for 2020?
I have just published an awesome website or blog, and i really worked hard keeping everything perfect. Do you think it’s enough? Having a perfect blog, website or business is just enough. i need readers for my blog, visitors to my website, and customers for my business. So, what to do?
Local Website Optimization | | boxinghunter0 -
Does having an embedded Google Map still count as a positive SEO signal?
I know this was true a few years ago, however is there still an advantage to having an embedded map vs. a pop up map in 2017?
Local Website Optimization | | BigChad21 -
Content Strategy – Blog Channel Questions
We are currently blogging at a high volume to hit keywords for our 1,500 locations across the country. We are trying to make sure we rank well near each location and we have been using our blog to create content for that reason. With recent changes on Google, I am seeing that it is more about content topics than hitting all variations of your keywords and including state and city specific terms. We are now asking ourselves if the blog channel portion of our content strategy is incorrect. Below are some of the main questions we have and any input that is backed by experience would be helpful. 1. Can it hurt us to blog at a high volume (4 blogs per day) in an effort to include all of our keywords and attach them to state and city specific keywords (ie. "keyword one" with "keyword one city" and "keyword one different city")? 2. Is it more valuable to blog only a couple of times per month with deeper content, or more times per month with thinner connect but more keyword involvement? 3. Our customers are forced to use our type of product by the government. We are one of the vendors that provide this service. Because of this our customers may not care at all about anything we would blog about. Do we blog for them, or do we blog for the keyword and try and reach partners and others who would read the content and hope that it also ranks us high when our potential customers search? 4. Is there an advantage/disadvantage or does it matter if we have multiple blog authors? Big questions for sure, but if you have insight on any one of them, please provide and maybe we can answer them all with a group effort. Thanks to all of you who are taking the time to read this and contribute.
Local Website Optimization | | Smart_Start0 -
Company sells home appliances and commercial appliances. What is the best way to differentiate the two on our site for the best user experience/SEO?
Should we structure it starting at the homepage with the user selecting for home or for business, that way they have to make a selection before moving further OR should we somehow differentiate in the navigation using the top menu tabs, dropdowns, etc?
Local Website Optimization | | dkeipper1 -
SEO companies
Hello, I hear there are a lot of small SEO companies in Boston (that have about 2-3 people) - does anyone know of any they can suggest? They don't necessarily have to be in Boston - please suggest small SEO consultancies if you know of any. Thanks! -Polyvore
Local Website Optimization | | seomoz_polyvore.com0 -
SEO: .com vs .org vs .travel Domain
Hi there, I am new to MOZ Q&A and first of all I appreciate all the folks here that share their expertise and make everyone understand 'the WWW' a bit better. My question: I have been developing a 'travel guide' site for a city in the U.S. and now its time to choose the right domain name. I put a strong focus on SEO in terms of coding, site performance as well as content and to round things up I'd like to register the _best _domain name in terms of SEO. Let's suppose the city is Atlanta. I have found the following domain names that are available and I was wondering whether you guys could give me some inside on which domain name would perform best. discoveratlanta.org
Local Website Optimization | | kinimod
atlantaguide.org
atlanta.travel
atlantamag.com Looking at the Google Adwords Keyword tool the term that reaches the highest search queries is obviously "Atlanta" itself. Sites that are already ranking high are atlanta.com and atlanta.gov. So basically I am wondering whether I should aim for a new TLD like atlanta.travel or rather go with a .org domain. I had a look around and it seems that .org domains generally work well for city guides (at least a lot of such sites use .org domains). However, I have also seen a major US city that uses .travel and ranks first. On the other hand in New York, nycgo.com ranks well. Is it safe to assume that from the domain names I mentioned it really doesn't matter which one I use since it wouldn't significantly affect my ranking (good or bad)? Or would you still choose one above the other? What do you generally thing about .travel domain names (especially since they are far more expensive then the rest)? I really appreciate your response to my question! Best,
kinimod0 -
If I mention a client in a blogpost about SEO, do I have to use a rel= no follow link?
I do SEO and webstuff (obviously, that's why I'm here). I want to write a blog post congratulating my client for getting to #1 in the local listings for a search for "plumber". When I include my link to my client's site, should it be rel=no follow? Could they be penalized if I don't? Thanks,
Local Website Optimization | | aj613
Adam0 -
How Best to do implement a Branch Locator for a Website with invididual location category pages
Hi All, We have an ecommerce Website with multiple locations for our stores and we currently display separate location specific pages for the different categories and sub categories. This has helped us previously to rank well for local search in each of the areas we have a store but over the last few months since humingbird, our local rankings on some things have dip a little . We want to implement a branch locator of some description to improve the user experience. From looking at other websites with branch locators, they tend to a separate button/page with which you can search for a branch etc. However, they don't have location specific pages. My query is should I do it so if a user comes in on a specific category location page and follows it through to product page , then to have a tab on the product page displaying the local branch from which he can come in. My thinking here is that , is that it would help confirm my local citations and help improve local rankings. Or Should the local branch be displayed on the local category pages instead or as well ?. If a user comes in from the homepage or not on a specific location page, then the branch locator will allow them to search for a specific branch. Should I also put in a branch locator as a separate page or can It be in more places. I don't want to damage anything which may have an effect on rankings due to citations and NAP on the location specific pages. Any advice or good examples to look at would be greatly appreciated thanks Sarah.
Local Website Optimization | | SarahCollins1