Link juice - What could be the reason for our bad internal page Page Authority
-
So OK we have a domain authority currently of 41, we are well established but unfortunately we don't have any pages with PA. I have a fair idea of why this is the case but want to get some other opinions before I form my strategy.
1.It appears our internal link structure is not great and is not very organised
2. It appears we have 58 links going externally on some pages. Some of these external links are social media icons in the footer which are followed.
Is there any other factors I should be aware of when building PA on some of my inner pages.
Any Thoughts would be appreciated.
-
If you only have outbound links from your internal pages then that should be a major clue as to why you have poor "PA" Page Authority. You need to develop a concerted effort to "Earn" links to your content. Especially from high "PA" pages on high "DA" Domain Authority websites.
There are a lot of ways to earn inbound links but the best way is to create great high-quality content that solves problems or answers questions.
How about giving people a solution to a problem your clients often face. Create your solution pages to get people to go to and stay on your site. People will start to pick up the content and the inbound likes will start coming in.
-
Internal linking should have a hierarchy. Your main pages or top tier will have the highest pa. Linking within the text to the internal pages should start to allow the link juice flow down the hierarchy. You should make sure when you link to internal pages that there is common ground between the pages. You don't want to link from a page about sports to a page about cooking unless the cooking content is sports related.
Build a strategy around relevance and you will see these inner pages start to gain page authority.
-
Hi,
You should aldo get inbound links directly to the inner pages to get the PA increase. Prioritise your main landing pages and try to build links on those.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Company is spliting up and moving to new domains, trying to keep link juice going forward
A company I am doing SEO work for is splitting into 3 and will be hosted on three separate domains. I am getting 2 of the 3, however, I am not getting the domain that has most links going to it. What is the best practice to carry any link juice going to my divisions to the new domain names? Should I contact sites linking to my divisions content on the old site and ask them to link to my new sites? Should I do 301 redirects to help carry links to my new sites? Also, I found this guide in moz http://moz.com/blog/seo-guide-how-to-properly-move-domains its from 2009, but is this still considered the best practices for moving to new domains or is there an updated guide I should be using?
Link Building | | T-wrench0 -
How Do I Know which links are bad?
Hi All I have currently got a Manual Action on my Webmaster Tools account due to some unnatural links and I am in the process of seeding out the poor links with a view to having them removed or disavowed. Other than looking at each link individually to see if it looks relevant or spammy. Any ideas on how I can gauge which links are bad and which aren't??
Link Building | | Pete40 -
Internal links
It can be bad for the site if I use various items to create links to a page that represents a specific keyword? The articles are relevant and anchor text is not only done on the keyword, but also by using words near the keyword in question.
Link Building | | otimizador20130 -
Is purchasing internal page links from directories worth it?
Since data suggests that only the first link on a page to a singular URL is counted, are the deep links purchased from directories worth the money/provide any value?
Link Building | | mj7750 -
How to recover from bad links?
I come to know about this blog post by recent blog post on Penguins, Pandas, and Panic at the Zoo! I have very good experience with example number 6. Honestly, It's working without any issue towards performance and ranking. But, I have very critical issue after implementation. I bought new home but, I have to hang Sign board with my old address. 🙂 I want to give live example with Google search result. I have removed my old website and set 301 to new category page due to duplication issue. Honestly, Who will like to mesh up performance in panda update? There are 56,311 links & 551 source domains pointing to my old home page. Just see this one! I'm creating quality links to my new category page where 301 redirect set from old home page to category page. I have big mind bubble about display of URL in search result. Why Google shows old home page URL in search result? Does it require to create 56,311 + 1 links or 551 + 1 source domains to get appear my new address?
Link Building | | CommercePundit0 -
Link Directories - Good or bad?
I've just done a search on open site explorer for a competitors site that has is ranked number one. Most of their highest authority backlinks are from link directories. I just read an article on here saying to stay away from directories that state things like 'seo friendly directory'. Many of my competitors links are from these kind of sites! Will it harm me to get links from such sites? It seems to be working for my competitors.... confused.com!
Link Building | | SamCUK0 -
Image only badges giving link juice!?!?
I see some chatter about badges, but no clear definition. A collegue of mine instituted badges on clients website, but these badges are only an image w/ hyperlink; no textual content. He is confident that this has worked successfully before as a link building strategy, which blew my mind. I thought we needed some text, and obviously optimizes anchor text for biggest benefit. Are these simple badges helpful, or do we need some html in there!? He also routes them through bit.ly to track impressions and clicks.. does that have any effect as well? Thanks!
Link Building | | SwissNinja0 -
Value of Inbound Links to Pages With a lot of Outbound Links
Suppose you have a resource page of the Top 50 Awesome Sites in your niche. Since there are about 50 outbound links, then I would think there will be less Page Rank being passed to internal pages from internal links on the resource page. Since you are getting less PR passed to internal pages, are there other ways the inbound links can be beneficial, such as increasing the diversity of links of your domain? Sites like SEO Optimise seem to create a lot of Top 30 Resources lists and I have read that they think it is a strong tactic.
Link Building | | SparkplugDigital0
