Content change within the same URL/Page (UX vs SEO)

[alexrbrg]

Context:

I'm asking my client to create city pages so he can present all of his appartements in that specific sector so i can have a page that ranks for "appartement for rent in +sector". The page will present a map with all the sector so the user can navigate and choose the sector he wants after he landed on the page.

Question:

The UX team is asking if we absolutly need to reload the sector page when the user is clicking the location on the map or if they can switch the content within the same page/url once the user is on the landing page.

My concern:

1. Can this be analysed as duplicate content if Google can crawl within the javascript app or if Google only analyse his "first view" of the page.

2. Do you consider that it would be preferable to keep the "page change" so i'm increasing the number of page viewed ?

[iugac]

Google can read dynamic content, so I would not do this. In terms of UX, why don't you come up with something really cool while the users are waiting? How many seconds do you need for the change? As a rule, I would keep the sections with their own content because Google can read dynamic content.

[alexrbrg]

So by example, if the user is on the "New York" page that he clicks on the "Boston" location withing the app, is there any problem changing the content inside the New York page and propose all the boston location without changing the page to the Boston url but just by changing the content inside the New York page

[alexrbrg]

Hi Cristian,

I totally agree with what you're telling me. My plan is to keep the separate pages for every sector so I have my pages that rank for every sector. My question was more oriented on when the user is on-site for example on a specific location, is there any problem if the content change to a new location withing the web app without changing static pages.

[iugac]

Hello. You really need to have separate pages if you want to rank with all of them. Basically, think of the title for example. How do you want to index a specific region if you have only one page? How should googlebot understand that you have multiple content and which content/section to show if a person does a specific query? Escaped fragments could have been used in the past but it was not a great solution and it was discontinued (https://webmasters.googleblog.com/2015/10/deprecating-our-ajax-crawling-scheme.html). As such, I would try to provide separate pages with as much qualitative content as possible and with strong internal linking.