GMB best practice for chiropractic office (individual vs. business pages)
-
For a chiropractic or other doctor's office with multiple doctors, should each have their own personal Google My Business page page AND a business page for the practice? If they just have a business page now, is it worth creating a page for each of the individual doctors? And what if some of them have different focuses (like a acupuncturist and chiropractor), does that mean you should make individual doctor pages when you otherwise wouldn't bother?
And IF we should create pages for the individual doctors, should they all have the same address and website since they work in the same practice.
Curious if there is a best practice for this... has anyone seen positive or negative results with or without the individual doctor pages?
Thanks!
-
1.) If the business is brand new, and there is no record of it on the Internet as of yet, then I would only recommend creating practitioner listings if it is necessary to point out an area of specialization. So, for example if a medical practice has 5 MDs, the listing for the practice covers that, with no added listings needed. But, if a medical practice has 5 MDs and an Otolaryngologist, it may be good marketing to give the specialist his own listing, because it has its own GMB category and won’t be competing with the practice for rankings. *However, read on to understand the challenges being undertaken any time a multi-practitioner listing is created
2.) If the multi-practitioner business is not new, chances are very good that there are listings out there for present, past, and even deceased practitioners.
- If a partner is current, be sure you point his listing at a landing page on the practice’s website, instead of at the homepage, see if you can differentiate categories, and do your utmost to optimize the practice’s own listing — the point here is to prevent practitioners from outranking the practice. What do I mean by optimization? Be sure the practice’s GMB listing is fully filled out, you’ve got amazing photos, you’re actively earning and responding to reviews, you’re publishing a Google Post at least once a week, and your citations across the web are consistent. These things should all strengthen the listing for the practice.
- If a partner is no longer with the practice, it’s ideal to unverify the listing and ask Google to market it as moved to the practice — not to the practitioner’s new location. Sound goofy? Read Joy Hawkins’ smart explanation of this convoluted issue.
- If, sadly, a practitioner has passed away, contact Google to show them an obituary so that the listing can be removed.
- If a listing represents what is actually a solo practitioner (instead of a partner in a multi-practitioner business model) and his GMB listing is now competing with the listing for his business, you can ask Google to merge the two listings.
Source
Not-Actually-the-Best Local SEO PracticesIF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER
-
Hi Roman,
Thanks for the response! What do you mean by "members of a GMB page?" Are you referring to users? Those aren't public as far as I am aware so I am not sure how that would help.
-
In my opinion, the best option is to use a single account for business and then you can set the different members of that business.
Every user can have a single account for their own use, but everyone will be a member of the same clinic.
Just try to imagine the work and effort involved in rank a single website, on-page optimization, off-page optimization, pay for ads, email and so on.
ok now multiply by for every member....does not make sense.
On the other hand, if you have
- member-a
- member-b
- member-c
- member-d
- member-e
Which of them will have priority?
Which of them will be the brand?
What happen if some leave the others?If they going to share the same space
as a coworkers, is the same you need to verify just one place in Google BusinessIn summary: Create a main brand such as "Los Angeles Chiropractic Buro" with several members such as A, B, and C you can even create a single page for every member like a profile page.
IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google My Business pages for New Construction Communities
I have a number of builders of new homes as clients. Typically, they build out a whole neighborhood at once and give the neighborhood a fancy name. We were planning to create Google My Business pages for these communities but then ran into some potential challenges. As new communities, they are sometimes not on Google's radar yet Some of them have model homes where you might take a tour with a realtor that serves the community exclusively but many don't. So here come the questions... Is there a way to make Google speed up its process of recognizing new addresses? I have to choose an address to associate with the GMB page, probably the address of model home. Is this going to create annoying problems for a buyer who someday buys that model home? Since some communities don't have a model home, I could arbitrarily assign an address of one of the neighborhood homes to the GMB page, but this leads to the same question about creating a GMB page that will exist after the builder has sold all the houses in the community. Will it be weird to have the GMB referring to someone's private residence down the road? My assumption is that claiming a GMB page would help with local ranking if someone searches for something like "new homes" in addition to providing easy driving directions to someone who has done a bit of research and Googles the name of the new home community while out driving and searching for homes. These seem to be the main benefits, but are the challenges associated with questions 1-3 even worth the trouble of trying to claim listings for these communities?
Local Listings | | TheKatzMeow0 -
Google My Business Shared Address Problem
Hi, I have an issue. Our organization shares a church with another organization. Years ago they claimed the address. They have their Google Business category set up as "Religious Organization". About 6 months ago we started sharing the same church with them. We are a total different organization. We now have a verified listing (same address but with STE 100 in it) with the main category being "Church". There are a few issues I am seeing: When doing a search for our address, the icon is the default one, whereas all the other churches in the area show the church icon. Is this because they claimed the original address as "Religious Organization" and because we only have STE 100, even though labeled as Church, Google doesn't see it that way? If you search for the location + church, neither of our organizations show, even after 6 months. They only show if you search for the organization name or address. Could this be because Google doesn't consider this address (therefore both of us) as a church and doesn't show it? Here is our Google local listing and the one we share with. Any help would be greatly appreciated. https://www.google.com/maps/place/1018+Parkway+Dr,+Spring+Hill,+TN+37174/data=!4m2!3m1!1s0x8863828b8f17015b:0x59fd9715acc7e144?sa=X&ved=0ahUKEwi7h5DCqfbXAhXBc98KHXcyA4gQ8gEIKDAA Thank you!
Local Listings | | vetofunk0 -
Local SEO: How to get local business showing up in Google Local
Hello, We moved to a small town in Council, ID. It's interesting. None of the businesses around here are showing up in Google Local - map, phone number, hours, etc. Nothing. It's all Yelp and stuff. Is there some sort of collective local SEO that has to be done to get Council, ID on the map? It's kind of strange that no businesses show up. I want to help local businesses, but I don't know if Google will even register them. We can get a group of local businesses together if we have to. Let me know what we can do. Thanks.
Local Listings | | BobGW0 -
Google My Business - two businesses, same location
I have client that has developed a new brand targeting a specific segment of their wider market - the more price sensitive customer. They have launched a website for this brand, which specialises in promoting special offers. Both operations have the same physical address and the new brand - that targets this niche, I believe has been set up as a service-area business on Google My Business. I think they should change this as they do publish their address on their website and do on occasion welcome customers on their premises. My question - at last! - is that can both businesses exist on Google Maps - with the same business address and is this the right way to proceed if I want to target directory listings for the new brand. Any thoughts welcomed! thanks.
Local Listings | | nathangdavidson21 -
Average Percentage of Clicks on Google (Adwords vs Local 3 Pack vs Organic)
Does anyone know the allocation, percentage-wise, of clicks that go to Adwords vs Local 3 Pack vs Organic on Google Search (average)?
Local Listings | | OhYeahSteve0 -
Business listing verification for multiple locations
Hi there I have been asked to help with a business which has multiple locations (5 to be precise). I haven't really worked with a business on that scale before so I am a little bit out of my depth.
Local Listings | | coolhandluc
I had a look at their business listing in the moz local business listing checker and their profile seems very messy. I can see several of their branches listed, some verified, some not verified. When I look at the listing for each branch in detail they are all incomplete but at different levels (ranges from 17% to 46%). Some have a Facebook page and some haven't, same for google my business etc...
My understanding when it comes to multiple locations is that, in an ideal world, each branch should have its own google my business page, Facebook page, a Bing places for business page etc...
Can anyone confirm what the best approach is to deal with multilocations businesses and their business listing and/or point me to some online resource that could help me.
Would I also need to create multiple accounts for listing their business in directories such as Yelp, Yell etc... Thanks so much for all the help I can receive0 -
Will changing my business location affect my ranking for localised searches in my original area?
I run a mobile outdoor personal training service in London, UK (i.e. no bricks and mortar gym). Or, rather, my business is in London (all my clients and the freelance trainers that work for me) but I'm personally due to move out to the county of Suffolk. As I work from a home office and my company's registered address is my home, that means I have to inform Companies House and various government agencies that the company has moved. Does this mean: a) I also must tell Google the company has moved, and; b) if I do will Google start to see my website as being for a Suffolk-based company? I really don't want this to happen: my clientele are mostly in London., I still want to market to Londoners. And if I want to expand the areas covered by my company, Suffolk is not high on my list. You'll excuse me if this is a simple question! Thanks for any help you could give
Local Listings | | fionadoggett0 -
Google+ Pages and the old places listing dashboard
I'm wondering if anyone can help me... I'm trying to set up Google+ and Google Local pages for some of our clients. For the newer clients this is easy as all their accounts are using the new Google Places dashboard which allows you to create the Local Listing and then the partnering Google+ page. Simples. Example: https://plus.google.com/+twistfix/ (A verified Google Local listing, with a verified Google+ page for the company) The problem I'm having is some of our older clients already had a Google Places listing from years ago, but this is on the old Google Dashboard (doesn't allow me to create a partnering Google+ page for the business). What is the best way around this? Do I delete these old listings and start fresh using the new Google dashboard (creating the local listing and Google+ page together?) or is there another fix?
Local Listings | | bricktech0