Getting an image to rank in blended search
-
Hi Mozzers,
Has anyone got any good tips to get an image to rank in blended search when a user searches for a specific company name.
I'm not talking about image search - I'm talking about the regular SERPs that sometimes contain images (normally logos) when you search for 'Coca Cola' for example - any ideas.
Thanks
Gareth
-
Hi Gareth,
Alt image text, a smart file name (keyword rich), a good (re: fast loadable) file size and captions are all solid starts. That data helps to tell Google as much as possible about the image.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How realistic is it to get to googles first page
Hello, I cannot say what my website it for, as it is very unique ( or will be for the next 4-6 months ). I am currently developing this site now with the view to launch next month. I will be doing every bit of on-site SEO as possible. Spending countless late nights perfecting it, referring to MOZ checklists and blogs. When the site goes live my team of 4 will be constantly marketing/SEO for around 5 hours each a day. Things like doing guest blogs, normal blog posts, link building .... essentially all aspects that need to be covered. As well we are consulting with an SEO company to help us too. I have 1 main keywords which I need to rank for ( I can't show these ). This keyword has a 62% keyword difficulty, however, the website with number 1 position for this keyword only has 8 Domain Authority and 23 page authority. Given the fact 4 of us will be doing non-stop of-site SEO, aswell as paying an SEO company and in general my content and site structure will be a lot more releveant for the user. Is it possible for me to rank in the top page of google within 3 months of launch, and become rank 1/2 after 4-5 months? Thanks
Content Development | | Matthew_smart0 -
How do you rank a site in a very competitive market?
Do you focus on article submission, social media backlinks or what?
Content Development | | shauna70840 -
How does WordPress 3.5.1 impact site rankings?
We have a user interested in having a WordPress 3.5.1 blog on their own existing, robust site. There is a blog module available in the CMS but the user feels more familiar with WordPress. It will be set up at the root as a subdirectory. Based on the URL structure, Google should see the WordPress blog and the user's website as the same website. (www.website.com/wordpress). There will not be a 301 needed. Does using the Wordpress module impact rankings? We've understood that Google doesn't care for Wordpress because 99% of spammers use it... is that only if it is hosted on WordPress.com? Also, are there any other reasons that our user should use/avoid WordPress?
Content Development | | dianemahan0 -
Can having similar content on my company's two sites hurt our rankings?
We have a very successful website that has been up for a number of years (www.comellaortho.com). We rank high in the natural rankings for that site. A few months ago, we started seeing patients in another nearby city. I purchased a new domain name, www.dansvilleortho.com, and had our web company duplicate the website under the new domain name. The reality is that the content on these two sites are nearly identical. Some of the pages are different; for example, there are fewer pages on the new site. But the pages that do exist are nearly identical. My question is: Can having similar content on my company's two sites hurt our rankings? Based on what I've read thus far, I believe the answer is "Yes". However, I'm curious how bad this may hurt us. I'm not as worried about the new site (dansvilleortho.com) because our competition in that city is slim to none. But I AM worried about harming the original site/business (comellaortho.com). Which site(s) rankings may be affected by this, and if so, how bad? Thank you.
Content Development | | comellortho0 -
Archive older, low ranked content to help new content in Panda 2.2?
After watching the white board friday re: Panda 2.2, it got me to thinking about old content. One of the sites that I work with generates 3-10 new articles/day (movie reviews, interviews, guides, event previews, etc) and has been doing so since 2005. Now, they have almost 10k articles, 7k of which are indexed. The quality of the content varies, and much of it is dated (movies, events) much of the amount of older content gets 0-5 pageviews/month, made in the days BEFORE the site was using Google News + social tools to spread the word (and backlinks). Note that those older articles also of course tend to have 100% bounce, and small/zero TOS. Is this hurting the site? With 75-100 articles/month being published, I want to make sure they get maximum exposure. I'm also concerned that crawlers get sucked into the site chasing down old BS content, and that is hurting it as well. What to do with this content? Should I unpublish unpopular, dated content and get it off the internet? Or, do I leave it on, but NOINDEX it so Google won't crawl it?
Content Development | | EricPacifico0 -
My Blog pages are out ranking my main website
My blog was on wordpress.com for over 18mnths and I have just moved it to my domain - rankings are charging as a result - up and down! My current concern is my google.co.uk search position for garden art - my home page http://www.gardenbeet.com has been number 2 for over 12 mnths - now my blog is number 2 http://www.gardenbeet.com/garden_design_blog/garden-art/ this is not the best landing page to generate sales from my shop - any suggestions?
Content Development | | GardenBeet0 -
For a consumer facing blog, how often do you recommend updating content to develop good rankings? I understand that it's really dependent upon the niche/competition, but what are some best practices? Content is expensive. Thanks
For a consumer facing blog, how often do you recommend updating content to develop good rankings? I understand that it's really dependent upon the niche/competition, but what are some best practices? Content is expensive. Thanks
Content Development | | CSOD19990