Homepage appearing instead of subpage
-
Hi,
I have my homepage which has links saying "bike tours and bike tours in France" because in the past I was only doing bike tours in France. I now do tours all over Europe and I have a page about "bike tours in Franc" only.
The issue I have is that my page about "bike tours in France" never appears in the search ranking it is always my homepage that does for tjhe keyword "bike tours in France". My guess is that it is due to the links that my homepage has ?
How could I make sure my France page appears instead of my homepage ?
Thank you,
-
Thank you that confirms my thinking
-
We run into this a lot at the agency I work for. Many of our clients have outstanding sub-pages for their specific services – such as bike tours – but none of those sub-pages ever rank. Their home page ranks for just about any relevant keyword.
We find that 9/10, this is an authority issue. Any backlinks the site has are to the homepage, and the majority of their sub-pages have zero backlinks, therefore very little authority – if any at all.
Our solution to this is do short-term link building campaigns with a focus on the sub-page. Perhaps writing content specifically on bike tours, with a link from the post to the service page, could be helpful. You can even submit your site to local directories, and when appropriate, link to that specific page, opposed to the home page, to gain some authority.
Best of luck, I hope this helps!
-
I think you should improve the content the France page... It's a pleasure to have been useful
-
I got the structure si all I can do now is remove the links that say bike tours france and that go to the homepage or improve the content of the france page ? Correct ?
Thank you for your detailled reply,
-
The structure of a website or a blog is of great importance for its chances to rank in search engines.
1. A decent structure makes sure Google ‘understands’ your site.
The way your website is structured will give Google important clues about where to nd the most important content. Your site’s structure determines whether a search engine can understand what your site is about, and how easily it will nd and index the content relevant to your site’s purpose and intent.2 A decent structure makes sure you do not compete with your own content.
On your site, you will probably write multiple pages about similar topics.If we would write eight different articles about bike tours, Google would not know which of the articles or page is the most important one. If you do not solve this by creating a clear site structure, you will be competing with our own articles for a high ranking in Google. Solving this problem requires a good internal linking structure and/or taxonomy structure, resulting in higher rankings. This means that you should pick one article (the flagship article/page/product ) for every major keyword you want to be found for and link to that article from all of your other content about the same keyword.How this apply to your website ?
So you need to create a site structure who reflects that hierarchy. You mentioned that your main products/service is "bike tours Europe".Let's take an example1. bike tours Europe
1.1 bike tours France
1.2 bike tours Spain
1.3 bike tours ItalySo probably in your case your case your homepage is optimized for "bike tours in France"
there are many links pointing to your site with that anchor text (Make a backlink analysis)
if Google is putting your homepage in the first place you need figure out why?Once you do that you need to define your structure in order to make it easy for Google to understand your website.
IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages canonicaled to another appearing before the canonical on google searches
Hello, When I do this google search, this page(amandine roses category) appears before the one it is canonical-ed to(this multi-product version of amandine roses). This happens often with this multi-product template, where they don't rank as well as their category version(that are canonical to the multi-product version). Can someone maybe point us in the right direction on what the issue may be? What can be improved?
Intermediate & Advanced SEO | | globalrose.com0 -
How can another country domain appear in a page title?
I have run into something i have never seen before. A friend has a website with two country domains, so page titles for the homepages of both websites look like this: Rent your care here | carrentals.de Rent your car here | carrentals.co.uk The thing is, both are perfectly well set-up in Yoast. Yet when googling, the different URL's both appear like this: Rent your car here | carrentals.co.uk How could this happen?
Intermediate & Advanced SEO | | Boostability0 -
When should you 410 pages instead of 404
Hi All, We have approx 6,000 - 404 pages. These are for categories etc we don't do anymore and there is not near replacement etc so basically no reason or benefit to have them at all. I can see in GWT , these are still being crawled/found and therefore taking up crawler bandwidth. Our SEO agency said we should 410 these pages?.. I am wondering what the difference is and how google treats them differently ?. Do anyone know When should you 410 pages instead of 404 ? thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Redirecting just the homepage of a site to another domain- good/bad idea?
TLDR: As part of a corporate rebranding/restructuring, my parent company is asking me to redirect just the homepage of our website to another page on their website. How will this affect rankings of all of the other pages on our site? I work for an organization (XYZ Corp) that is owned by another company (Big Conglomerate). XYZ Corp's main function is building custom skinned microsites for marketing purposes that live on our domain in a traditional directory structure (no subdomains). This morning, I get a request to redirect XYZ Corp's homepage to live at bigconglomerate.com/xyzcorp. But all of our original microsites are to remain as is. Technically, I know how to accomplish this redirection. My question is- should I? Or should I fight this? I searched previous Q&A's, but wasn't able to find someone else who was concerned about losing search rankings for sub-pages due to losing their website's homepage. A few more details- The microsite pages are not linked to from the homepage. The microsites do not link back to the homepage. We cannot move the microsites to bigconglomerate.com because everything that lives there is a cookie cutter CMS page. This is my first question ever, please go easy on me! Thanks, --Mark
Intermediate & Advanced SEO | | bigwheeler0 -
Rich snippet star ratings appearing and disappearing
For nearly a year, our physician profile pages have been successfully displaying rich snippets in Google search results. Nothing has changed on those pages, but the stars recently vanished from Google. Example of a physician profile: http://www.realpatientratings.com/Lori-H-Saltz/ We added some new content pages in a different schema category, and those new pages actually do have rich snippets showing in Google search results. Example of a new product page: http://www.realpatientratings.com/breast-augmentation-reviews.html Furthermore, the Google Webmaster Tools Structured Data report has me convinced that the Physician profiles aren't coded correctly because it doesn't appear to recognize the Review or Aggregate Rating counts. But the official Structured Data Testing Tool says all is correct. My instinct is that the code isn't quite right on the physician profile... but I'm not a developer. I need help identifying the source of the real problem. sFMua7y AUKfkjp
Intermediate & Advanced SEO | | realpatients0 -
Transition to new CMS - Moving homepage - any tips?
We've been transitioning a large site to a new CMS for the last few months and we are finally getting ready to move the homepage and high level sections. Are there any good articles or tips for this portion of our migration? URLs will be staying the same so redirects aren't needed, we're recreating all the existing metadata in the new CMS, we are rebuilding our sitemaps in the new platform, etc. I wasn't sure if there were specific things I should pay close attention to for the homepage & section fronts that are different from other pages on the site when migrating. Thanks in advance!
Intermediate & Advanced SEO | | BostonWright0 -
New links appeared, how do I test to see if they are good or bad?
I've just noticed 5 links appear via Majestic. Opensiteexplorer hasnt picked these up yet. I want to check if I should get these removed or leave them be. How can I check to see if the link is good or bad?
Intermediate & Advanced SEO | | JohnPeters0 -
Internal Pages outranking homepage in SERPs
First of all I would like to stress that this relates to a new site which is just a few weeks old, however it is something that has regularly happened to a lot of our websites in the past, so I am wondering if there is some underlying problem. We have recently setup the domain www.calcioitaliashop.com. The domain name itself "calcio italia shop" is actually one of the main keywords we are targeting. However, when we enter this into google (we are using .co.uk version), a lot of the category pages appear, yet the root domain does not. Does this indicate some coding problem with the website? I thought we might have some robots problem, but running a site://www.calcioitaliashop.com command shows that the homepage is in the index, so I am just wondering what could be causing these results?
Intermediate & Advanced SEO | | ukss19840