Choosing a company name to rank for with main keyword in it?
-
First question is in regard to the relevance of the main keyword in the company name when used in anchor texts for linkbuilding and also on the website on page seo title tags etc..
We used to call our selves "Isle Surfboards" but now call ourselves "Isle Surf & SUP" , sup is an acronym for "stand up paddle boards" as our core biz in now paddleboards
If we are trying to target the main keyword of "paddle boards" should we reconsider and call ourselves on the web " Isle Surfboards & Paddle Boards" or "Isle Surf & Paddle" or does it even matter?
Then when we link build should we be building links with our new name "Isle Surf & SUP" or just as "Isle Paddle Boards" or does it even matter?
Any help out there? bottom line is we want to rank better for the phrase "paddle boards" & "stand up paddle boards" as those are the top keywords.
And in closing since both above are the 2 most popular keywords and are very similar "stand up paddle boards" has "paddle boards" in the phrase should all my on page related seo target "stand up paddle boards" phrase since that would have both phrases or "paddle boards" or a combo of both?
-
It really doesn't matter. Anchor text as a ranking factor is on it's way out as far as we can tell. I would call yourself whatever works best. If it makes sense to call your business Isle Paddle Boards, cool. But if you sell more than that, you might do something more broad.
When you link, just make sure you're describing the page and why people might want to visit it. If the story is about paddle boards, you might link to your paddle boards page with "check out [Isle Paddle Boards]" with what is in the brackets as the anchor text. Make sense?
Don't worry so much on what exact phrase to focus on. Does you page pertain to just stand up paddle boards? Or all paddle boards? Or are those the same thing? If they are the same (and I don't think so), then use the longer term.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Old Domain Name with relevant domain name
We have a number of historical domain names that we are thinking of 301 redirecting to industry relevant domains.
Technical SEO | | barry.oneil
Currently the domains we wish to redirect are not active and have been down since march 2018.
As far as we know there is no bad reputation on these domains, but we think there are still links out there in the wild on possibly relevant blog posts. Would there be any negative affect on the target domain? Thanks0 -
Similar Keywords on Addon Domain
Hi all, I'm looking at setting up a second website targeting some similar keywords to my existing blog. I host the site through bluehost and am considering hosting the other website as an addon Domain. Whilst the content on both websites will be different both will target the same keywords. Does anyone know if because I'm targeting the same keys words using an addon Domain this could impact my existings site google rankings? Any help would be greatly appreciated.
Technical SEO | | thriftypence0 -
Ranking Drop
hey guys, I know there is always someone here asking this questions, but I have done my fair share of investigation and have not come up with a cause. my ranking dropped from page one to page 2 or 3 last sunday in time span of 4 hours. After that I read that google was updating panda with 4.1, but don't know why I got hit exactly. my competition is all clear and some have even gained rankings, and mine dropped even though my domain and page authority increased as well. any ideas would help. I already checked all the obvious ones (such as spam, links, content, etc)
Technical SEO | | s-s1 -
Does a country specific TLD implicitly influence the full country name for keyword matching?
[Hypothetical situation - domain, country and industry changed] Let's say I have registered http://mybrandname.hk (i.e. Hong Kong) and my goal is to reach people in all global locations searching for Hong Kong hotels. The target audience will almost always put "Hong Kong" into their query, e.g. they might search for "Marriott Hotel Hong Kong". Does the .hk TLD implicitly give me a match for "Hong Kong" or would I structure my URLs such that all hotel info pages fall under a top level subdirectory "hong-kong". i.e. is it enough to have a structure like: http://mybrandname.hk/hotel/marriott Or should I have it like: http://mybrandname.hk/hong-kong/hotel/marriott ? It is safe to assume that other on- and off-page best practices will be followed, e.g. links from other Hong Kong sites, some backlinks anchor text including "hong kong", etc. Of course Marriott is just one example, there would be hundreds of hotels in this example.
Technical SEO | | WellsxiFkrI20 -
Do keywords in url parameter count?
I have a client who is on an older ecommerce platform that does not allow url rewrites in anyway. It would cost a ton of money to custom dev a solution. Anyways right now they have set up a parameter on their product urls to at least get the keyword in there. My question is, will this keyword actually be counted since it is in a parameter? An example url is http://domain.com/Catalog.aspx?Level1=01&Level2=02&C=Product-name-here Does this 'product-name-here' count as having the keyword in the url according to google?
Technical SEO | | webfeatseo0 -
Google WMT shows sitemap.xml highest ranked for one main keyword
Hello, I am seeing my sitemap.xml show up in Google webmaster tools at the top for one of the main keywords for my site. This is in the Your Site on the Web - Keywords section. The URLs of my site contain this keyword, which is why I figure it showed up. I'm curious if this should be a concern to me? I find it odd that the sitemap would show up in this way. Thanks
Technical SEO | | nux0 -
Ranking with a .nu TLD
Hi everyone, A few weeks ago i purchased a .nu TLD, it's a really nice domainname but i'm wondering if it's possible to rank with this domain in Google? I've heard several times that it doesn't matter for Google which TLD a site has, but i normally never see .nu's high in the SERP's, what are your opinions about this? Is it possible for me to get this site high in google with good links and quality content? Thanks!
Technical SEO | | iwebdevnl0 -
Redirect and ranking
Wehave 2 websites for the same keyword Website 1 is indexed on place 2 but we do not like that name any longer it does not fit our long term marketing Website 2 is indexed on place 5 and this domain fits better What will happen if we redirect website 1 to website 2? Fall down to postion 5 Fall down to position 5 and after a certain period we get back at position 2 or 3 thanx in advance for your reply
Technical SEO | | turnon0