How to optimise for voice search ?
-
Hello,
Let's imagine I do a search for barcelona in the keyword tool.
One the the words that comes back with high relevance is barcelona city. I am writing a my content but as a human it sounds more natural to write the city of barcelona.
My problem is the the city of barcelona is not given by the keyword explorer, what should I do stick with barcelona city use the city of barcelona even though it is not in the list of keywords ?
Thank you,
-
Thank you for the clarification.
-
Try not to focus too much on getting an exact phrase in if it doesn't fit well. I would much rather read 'Barcelona, a beautiful city' than something that takes it out of context or reduces the quality of the read.
By all means, build some of the content to get a couple of exact phrases in, but don't just shoehorn them in - make it sound as natural as possible.
-Andy
-
Thank you Andy, It is dood to hear.
How about if cut the expression in 2 with words in the middle of it does it still work.
For example if I write Barcelona a beautiful city ?
Thx,
-
Remember that this is all about being as natural as you can with how it reads. Don't worry if a keyword tool shows the phrase in a slightly different order - it is basically the same thing.
Write about Barcelona City, the City of Barcelona and any other variants you need to in order to make it read as smoothly as possible.
It helps to have someone read things out loud so you can hear how it actually sounds.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a good idea to optimize for keywords that have no search volume if they're ranked?
Hello Moz Community, I have some questions I hope some of you can help with. We’re doing SEO work for a client that provides outsourced IT and managed IT services in Phoenix, AZ and cities in the Phoenix metro area (i.e. Glendale, Tempe, Scottsdale, etc.) They’re currently ranked for or targeting the following keywords: • consulting phoenix az (1)
Intermediate & Advanced SEO | | marnipatterson
• outsourced it phoenix (2)
• phoenix it support (3)
• it services Scottsdale (5)
• it consulting firm phoenix (targeting)
• it solutions phoenix (targeting) We have recommended the following keywords based on monthly search totals, competitive level and difficulty ratings in Moz. • IT consulting phoenix
• it consultant company
• outsourced it
• it support services
• it consulting services
• outsourcing it
• outsourced tech support Questions
1. While I know it’s a good idea to optimize for keywords that you're currently ranked for, there’s no search volume for any of these. So, I recommended non-geo versions since Google provides search results based on the user’s location. Will this preserve the company's current rankings?
2. If not optimizing for their current keywords will hurt their rankings, will using the current keywords as secondary keywords suffice? If so, do we need to include them in the content for keyword density?
3. Since search engine algorithms now focus so heavily on user intent, I assume we’re covered for all variations of a keyword (i.e. outsource it, outsourced it, outsourcing it, etc.) Is this correct?
4. They want to rank for “cloud services” and “cloud solutions.” Both are very competitive with high difficulty rankings. So, I recommended “cloud migration” and “cloud strategy” as alternatives since these are the main services they provide. Will including “cloud services” and “cloud solutions” as secondary keywords help them increase their rankings for both? If you’ve dealt with a similar situation, I'd appreciate your insight and advice. Thanks!0 -
Client has an inexplicable jump in crawled pages being reported in Google Search Console
Recently a client of mine noticed an inexplicable jump in crawled pages being reported in Google Search Console. We researched the following culprits and found nothing: Rel=canonicals are put in place No SSL/non SSL duplication We used a tool to extrapolate search query page data from Google Search Insights; nothing unusual No dynamic pages being made on the website All necessary landing pages are in the XML sitemap Could this be a glitch in GSC? We are wondering what the heck is going on. 7eaeS
Intermediate & Advanced SEO | | BigChad20 -
Some sitemap xml apprears in google search
some sitemap, i have observed, that google is showing in the result for our website.. wht is wrong? any idea?
Intermediate & Advanced SEO | | Rahim1190 -
I was wondering, do you know when you see updated results for a sporting event in the google search.
I was wondering, do you know when you see updated results for a sporting event in the google search. Are those the result of structured data?
Intermediate & Advanced SEO | | mycujoo0 -
Subdomains vs directories on existing website with good search traffic
Hello everyone, I operate a website called Icy Veins (www.icy-veins.com), which gives gaming advice for World of Warcraft and Hearthstone, two titles from Blizzard Entertainment. Up until recently, we had articles for both games on the main subdomain (www.icy-veins.com), without a directory structure. The articles for World of Warcraft ended in -wow and those for Hearthstone ended in -hearthstone and that was it. We are planning to cover more games from Blizzard entertainment soon, so we hired a SEO consultant to figure out whether we should use directories (www.icy-veins.com/wow/, www.icy-veins.com/hearthstone/, etc.) or subdomains (www.icy-veins.com, wow.icy-veins.com, hearthstone.icy-veins.com). For a number of reason, the consultant was adamant that subdomains was the way to go. So, I implemented subdomains and I have 301-redirects from all the old URLs to the new ones, and after 2 weeks, the amount of search traffic we get has been slowly decreasing, as the new URLs were getting index. Now, we are getting about 20%-25% less search traffic. For example, the week before the subdomains went live we received 900,000 visits from search engines (11-17 May). This week, we only received 700,000 visits. All our new URLs are indexed, but they rank slightly lower than the old URLs used to, so I was wondering if this was something that was to be expected and that will improve in time or if I should just go for subdomains. Thank you in advance.
Intermediate & Advanced SEO | | damienthivolle0 -
Monthly Searches from Google Keyword Planner
I've used Google Adwords, Google Analytics and competitors keywords to compile a master list. I'm now looking to evaluate metrics on the keywords / phrases / long tail phrases. My question is this ... Based on Googles use of Geo Targeting, would I be better to evaluate metrics (Avg. Monthly Searches, Competition, Avg CPC) based on United Kingdom or my local city (I only operate in my local city). I am looking to use the results to redesign my website. I will use the favorable keywords / phrases / long tail keywords to implement a new menu, new content page creation, articles, etc. Thanks Mark
Intermediate & Advanced SEO | | Mark_Ch0 -
Should I optimise our products for Singlular and Plural?
I know this is an age old quesion, however i have read many posts that all have differing views. As a compnay we sell towels and bathrobes. All our products can be searched for in there singluar and plural, each getting in some cases unique traffic, however both would lead to somone looking to buy. So the question in my case, if i am optimising pages for towels, should I also optimse title tags, meta descriptions and so on for the singluar as well? The luxury with most of our keyword phrases is that they can be incorperated nicely into descriptions in both plural and singluar.
Intermediate & Advanced SEO | | Towelsrus0 -
Does using robots.txt to block pages decrease search traffic?
I know you can use robots.txt to tell search engines not to spend their resources crawling certain pages. So, if you have a section of your website that is good content, but is never updated, and you want the search engines to index new content faster, would it work to block the good, un-changed content with robots.txt? Would this content loose any search traffic if it were blocked by robots.txt? Does anyone have any available case studies?
Intermediate & Advanced SEO | | nicole.healthline0