2 pages competing
-
Hi all,
My website currently has 2 pages that address the theme 'property investment in manchester' or 'buy to let manchester'.
https://www.knightknox.com/developments/manchester/
https://www.knightknox.com/investments/manchester
I am a bit concerned that we are competing against ourselves for these keywords. In my opinion the /investments page provides better content, but the /developments page ranks higher in Google.
What do you think would be the best course of action?:
-
Leave as is
-
Merge the contents of both pages
-
Redirect the /developments to /investments
-
Or something else?
Any ideas welcome.
Thanks
-
-
Hello!
I wanted to make you a screen video as it's a bit more nuanced, here's the link:
https://www.useloom.com/share/ebddf32363444e6a9cbc2ddfab639612
(Sorry for my voice- had a cold!)
It's 5mins, definitely watch!
But in very brief summary - Google is ranking two types of content: property listing style pages, and articles. You can have two pages - one of each type and they won't cannibalize each other.
-
Hi Brian,
Keyword cannibalization is always a dilemma. I've checked those URLs in SEMrush and /investments/ doesnt rank high for any relevant kws.
My approach would be improving /developments/ trying to improve that high ranks and with a keyword research focus /investments/ towards other search terms.I dont recommend redirecting one to the other neither merging them, because you have the potential gain with other keywords and long tails.
It could be benefitial to write some blogposts about one or several topics related to those pages and point a backlink to /developments/ or /investments/ with the focus keyword so as tell google that its content relevant to that search term.
Hope it helps.
Best luck.
GR.PS: It would be awesome to hear back from you with the selected option and the results!
PS2: Some resources:
How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO - SEJ
Keyword Cannibalization and SEO: What You Need to Know - Stone Temple
Why You Might Be Cannibalizing Your Own Keywords – Here’s Why #125 - Stone Temple
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Webshop landing pages and product pages
Hi, I am doing extensive keyword research for the SEO of a big webshop. Since this shop sells technical books and software (legal books, tax software and so on), I come across a lot of very specific keywords for separate products. Isn't it better to try and rank in the SERP's with all the separate product pages, instead of with the landing (category) pages?
Intermediate & Advanced SEO | | Mat_C0 -
Redirecting Pages During Site Migration
Hi everyone, We are changing a website's domain name. The site architecture will stay the same, but we are renaming some pages. How do we treat redirects? I read this on Search Engine Land: The ideal way to set up your redirects is with a regex expression in the .htaccess file of your old site. The regex expression should simply swap out your domain name, or swap out HTTP for HTTPS if you are doing an SSL migration. For any pages where this isn’t possible, you will need to set up an individual redirect. Make sure this doesn’t create any conflicts with your regex and that it doesn’t produce any redirect chains. Does the above mean we are able to set up a domain redirect on the regex for pages that we are not renaming and then have individual 1:1 redirects for renamed pages in the same .htaccess file? So have both? This will not conflict with the regex rule?
Intermediate & Advanced SEO | | nhhernandez0 -
New page not topping on results
Hi, We have created a new page on our website for same keyword in slug but the page is not showing up for same keyword even combined with website name: website.com/keyword is new page and not listing on top of results for exact search query "website keyword". This page is listing as 3rd result and other pages are making on top even they don't match with page title, h1 tags and URL. This new page is indexed. How long it'll take to Google to adopt this? I don't think it'll remain same forever. Is there anything we can do from our end?
Intermediate & Advanced SEO | | vtmoz0 -
Why do I have so many extra indexed pages?
Stats- Webmaster Tools Indexed Pages- 96,995 Site: Search- 97,800 Pages Sitemap Submitted- 18,832 Sitemap Indexed- 9,746 I went through the search results through page 28 and every item it showed was correct. How do I figure out where these extra 80,000 items are coming from? I tried crawling the site with screaming frog awhile back but it locked because of so many urls. The site is a Magento site so there are a million urls, but I checked and all of the canonicals are setup properly. Where should I start looking?
Intermediate & Advanced SEO | | Tylerj0 -
Backlinks to internal pages
Hi, Our website of 3K+ pages currently has more links coming to internal pages (2nd & 3rd Level), compared to links to homepage. Just wanted to know if this is bad for rankings ? Please share your thoughts. Thanks.
Intermediate & Advanced SEO | | Umesh-Chandra0 -
Links / Top Pages by Page Authority ==> pages shouldnt be there
I checked my site links and top pages by page authority. What i have found i dont understand, because the first 5-10 pages did not exist!! Should know that we launched a new site and rebuilt the static pages so there are a lot of new pages, and of course we deleted some old ones. I refreshed the sitemap.xml (these pages are not in there) and upload it in GWT. Why those old pages appear under the links menu at top pages by page authority?? How can i get rid off them? thx, Endre
Intermediate & Advanced SEO | | Neckermann0 -
HELP! How do I get Google to value one page over another (older) page that is ranking?
So I have a tactical question and I need mozzers. I'll use widgets as an example: 1- My company used to sell widgets exclusively and we built thousands of useful, branded unique pages that sell widgets. We have thousands of pages that are ranking for widgets.com/brand-widgets-for-sale. (These pages have been live for almost 2 years) 2- We've shifted our focus to now renting widgets. We have about 100 pages focused on renting the same branded widgets. These pages have unique content and photos and can be found at widgets.com/brand-widgets-for-rent. (These pages have been live for about 2-3 months) The problem is that when someone searches just for the brand name, the "for sale" pages dramatically outrank the "for rent" pages. Instead, I want them to find the "for rent" page. I don't want to redirect traffic from the "for sale" pages because someone might still be interested in buying (although as a company, we are super focused on renting). Solutions? "nofollow" the "for sale" pages with the idea that Google will stop indexing "for sale" and start valuing "for rent" over it? Remove "for sale" from sitemap. Help!!
Intermediate & Advanced SEO | | Vacatia_SEO0 -
Why my own page is not indexed for that keyword?
hi, I recently recreated the page www.zenucchi.it /ITA/poltrona-frau-brescia.html on the third level domain poltronafraubrescia.zenucchi.it by putting it on the home page. The first page is still indexed for the keyword poltrona frau brescia . But the new page is no indexed for that keyword and i don't know why ( even if the page is indexed in google ) .. I state that the new domain has the same autorithy and that i put a 301 redirect to pass his authority to the new one that has many more incoming links that did not have previous .. i hope you'll help me thanks a lot
Intermediate & Advanced SEO | | guidoboem0