Setting up Moz Account for a franchise with no physical locations
-
OK, so technically we are not a franchise, but our structure is very similar, in that we have numerous areas or cities, within which there are numerous locations (all with separate landing pages). We need to closely track the performance of each area/city as a whole (like you would a franchise), and the individual locations within it. We have a home based office in each main area/city, though not for the purposes of meeting customers etc.
We have www.domain.com/area-1/location-A, www.domain.com/area-1/location-B and then www.domain.com/area-2/location-A, www.domain.com/area-2/location-B etc etc.
This means that we have a relatively small handful of keywords which are relevant to any location, apart from the addition of the location or city name, like "house cleaners in [location], home cleaning services in [location].
So, do I set up my campaigns as domain.com/Newcastle, domain.com/Manchester etc, have say 10 keywords based around house cleaning, and then add all the local areas within that area/campaign? If so, should I add my keywords - things like "house cleaners" "home cleaning" "domestic cleaning companies" etc. to a campaign for /Newcastle, then add locations within Newcastle such as Gosforth, Jesmond, Heaton etc? Will this then allow us to track our rankings for "house cleaners in {Gosforth, Jesmond, Heaton etc}", "home cleaning in {Gosforth, Jesmond, Heaton etc}, "domestic cleaning companies in {Gosforth, Jesmond, Heaton etc}?
Any help, general, specific is much appreciated!
Many thanks
Edward
-
Hey there! You may have a few different options.
It's hard to know exactly how this site is set up without more details - for example, does each location have its own subfolder or subdomain? - but depending on what the structure of the site looks like you may be able to make individual campaigns.
If that is not an option, you may find more success making campaigns for the overall site and simply tracking keywords in localized geographies, and choose competitors based on those specific locales.
If you have further questions feel free to email us at [email protected] with the site details!
-
I have a similar issue with a franchise site that we monitor.
We have a campaign set up for the overall company but I want to input competitors and keywords specific to each franchise region for better comparison to competitors.If I set up a separate campaign for this franchise region, how should I input the website section? They do not have their own website and I fear that the national website will skew the data.
Thoughts?
-
Great, ok thanks for that.
-
Hi there Edward!
Ultimately how you set up any Moz Pro campaigns is up to you, but we do have many customers who find success with the strategy you're asking about (that is, setting up a separate campaign for each location subfolder within your site). That can be beneficial in narrowing down your data set. It can also be helpful if you have a particularly large site and are concerned about crawl times (anything above 15k pages is going to take a bit extra processing time). If you have enough campaigns, you could also set up one master campaign for the overall site in addition to individual ones for each location.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How to add yelp on my Moz Local?
0 -
Moz Local and Apple Maps: How does the listing update work?
Hello, how are apple maps updated via Moz Local? We have a client who changed their business name within the last six months. We noticed one of the few items that has not changed to date within their Moz dashboard is the name of the business on Apple Maps. In the Accuracy grid, the only item not checked within the Apple Maps column is the business name. Does anyone know how this process works within the Moz Local portal? Is there something we can do to advance the name change on our end? Thank you.
Moz Local | | JaredBroussard1 -
Moz Local for Spain?
Hi everyone, i´m trying use Moz Local for Spain, i´m not sure if i´m doing it correctly, or if Moz works well. Is it availaible for Madrid (Spain)? Thanks
Moz Local | | Agenciaseomadrid1 -
Updating Local Listings that Moz Local Won't Update completely?
I use Moz local and have for over a year, so my profiles should all be spot on by now. How can you update some inconsistent info that Moz does't provide or is not updating. I have tried to go in and claim some of the listings that the information isn't filled in properly or the ones that don't have the categories filled out that I know Moz Local won't do, but it is saying it is managed by Moz and won't let me claim it. What can I do.
Moz Local | | photoseo10 -
How can I connect Moz Local to my client's Facebook page?
I have set up a client on Moz Local. They are called Help in Hearing. The Moz Local "Incomplete" listing says "No listing found on Facebook." There is a facebook page for the client, it is this one https://www.facebook.com/HelpInHearing. How do i get this to be visible to Moz Local?
Moz Local | | mfrgolfgti0 -
Resubmitting to Moz Local
Hello, We use Moz Local to manage local listings for our clients. What are the best practices for resubmitting once there are changes made to the data? Should I resubmit all data even if there aren't any changes to most of the locations? Would there be a time frame that I should have for this ie: Once a quarter, Once a year? Thanks!
Moz Local | | cwells0 -
Moz Local Address Issues
I've been having some issues with addresses recently that I've been submitting to Moz Local and I'd like to see if other people are having similar issues and how they are resolving them... So Moz local requires you to have any Suite or Floor info on line 2 and I am having a hard time making this work with Google. It seems like they always add it to line 1 and when I call to get it fix it is like pulling teeth to get it right. There has been a couple times i've had to fight to tell them its not formatted right. All this trouble has really made me think about if it is worth it using the service if this is going to be an issue.
Moz Local | | NeilBelliveau0 -
Does purchasing a Moz Local listing allow you to report old incorrect addresses?
I know this is pretty basic, but I've had trouble finding a way to report old, incorrect addresses. It almost seems like they want you to purchase a second listing to claim that one. Any help would be much appreciated. Thanks, Tom
Moz Local | | TomBristol0