Content suggestions
-
Hi,
In moz pro you get content suggestions.
I was wondering if you can still rank if the topics you cover for a specific keyword on your page are not listed there ?
I guess the key is that all the topics covered are related to each other, correct ? Thank you,
-
No problem - If you found this useful, I'd appreciate it if you could mark my answer as a 'Good Answer'
-
Thank you for the clarification. I will have a look into all this.
-
I've just had a quick search for 'Alsace bike tour' and is this a form of holiday cycling break?
If so, to me the keyword 'Alsace bike tour' would come under the Consideration stage as the user isn't quite ready to make a decision and book/purchase. So I would do some additional keyword research that looks for keywords and long tail phrases that users may use before they start searching for this? Hopefully that makes sense. You want to find some **Awareness **and Decision stage keywords.
As an example:
Awareness/Cluster Content: 'Best Cycling Holidays' with a content piece with something like '10 Of The Best Cycling Holidays in Europe'
**Consideration/Pillar: **'Alsace bike tour' with a page on your site dedicated to this package - detailing every little piece of information that any user may find useful. Remember to link out to any relevant cluster content that you create too.
**Decision/Target: **'Book Alsace bike tour' this is where users will come to book any packages that you have on offer for Alsace.
Use Moz's Keyword Explorer, Google's Keyword Planner, SEMrush and browse forums to get an idea of what people are searching for.
-
Hi Daniel,
Thank you for your quick response. It does help but this technic to me at least works well on " How to question" but what about on the keyword "Alsace bike tour" for example.
What would be the different stages ?
Thank you,
-
For content marketing I'd highly recommend looking at the HubSpot inbound methodology and buyers journey.
You may or may not be aware that users tend to go through something called a 'buyers journey' passing through three key stages that are 'Awareness, Consideration and Decision' with content labelled as Cluster, Pillar and Target.
When it comes to creating content you should try to bare this in mind. For example:
If you were a personal trainer you might do some keyword research and find the following, marking it at different stages of the buyers journey and content type.
Awareness/Cluster Content: 'how to get fit' (the user has an issue that they are trying to find a solution for)
Consideration/Pillar Content: 'personal training sessions' (after researching, they have found a potential solution)
Decision/Target Content: 'book personal training sessions' (after further research, they know what they want/need)When you have a detailed keyword list with ideas that fall into these parts of the journey it should make creating content a little easier.
In answer to your question:
Just because you're not targeting a specific keyword doesn't mean that you won't rank for it (it will just make it less likely and more difficult). Ideally, you want to create 'Pillar Content' as this will be the main category of a subject. You would then create and link to/from the related 'Cluster Content'.
Google is very good at determining certain keywords and other related terms such as synonyms and something called LSI keywords. If you're not targeting other related terms but mention them in your content, chances are you may get a small amount of traffic from it as long as the content is of good enough quality.
Hopefully this helps?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tabbed content impact
Hi all, I know historically tabbed content has been devalued, what's the situation currently? I've heard a lot about mobile first changing this. This is a design that has been produced by our designers: https://i.gyazo.com/35f655c7ba2bc89a87b9476e4a14534d.png Each tab contains approx 1000 words and previously has been a unique article. Would love to know your thoughts on this design and the benefits/losses of doing it like this. Thanks, Tom
Intermediate & Advanced SEO | | ThomasHarvey0 -
Thin Content to Quality Content
How should i modify content from thin to high quality content. Somehow i realized that my pages where targetted keywords didn't had the keyword density lost a massive ranking after the last update whereas all pages which had the keyword density are ranking good. But my concern is all pages which are ranking good had all the keyword in a single statement like. Get ABC pens, ABC pencils, ABC colors, etc. at the end of a 300 word content describing ABC. Whereas the pages which dropped the rankings had a single keyword repeated just twice in a 500 word article. Can this be the reason for a massive drop. Should i add the single statement like the one which is there on pages ranking good? Is it good to add just a single line once the page is indexed or do i need to get a fresh content once again along with a sentence of keyword i mentioned above?
Intermediate & Advanced SEO | | welcomecure1 -
User generated content (Comments) - What impact do they have?
Hello MOZ stars! I have a question regarding user comments on article pages. I know that user generated content is good for SEO, but how much impact does it really have? For your information:
Intermediate & Advanced SEO | | idg-sweden
1 - All comments appears in source code and is crawled by spiders.
2 - A visitor can comment a page for up to 60 days.
3 - The amount of comments depends on the topic, we usually gets between 3-40 comments. My question:
1 - If we were to remove comments completely, what impact would it have from seo perspective? (I know you cant be certain - but please make an educated guess if possible)
2 - If it has a negative and-/or positive impact please specify why! 🙂 If anything is unclear or you want certain information don't hesitate to ask and I'll try to specify. Best regards,
Danne0 -
Product Syndication and duplicate content
Hi, It's a duplicate content question. We sell products (vacation rental homes) on a number of websites as well as our own. Generally, these affiliate sites have a higher domain authority and much more traffic than our site. The product content (text, images, and often availability and rates) is pulled by our affiliates into their websites daily and is exactly the same as the content on our site, not including their page structure. We receive enquiries by email and any links from their domains to ours are nofollow. For example, all of the listing text on mysite.com/listing_id is identical to my-first-affiliate-site.com/listing_id and my-second-affiliate-site.com/listing_id. Does this count as duplicate content and, if so, can anyone suggest a strategy to make the best of the situation? Thanks
Intermediate & Advanced SEO | | McCaldin0 -
Big problem with duplicate page content
Hello! I am a beginner SEO specialist and a have a problem with duplicate pages content. The site I'm working on is an online shop made with Prestashop. The moz crawl report shows me that I have over 4000 duplicate page content. Two weeks ago I had 1400. The majority of links that show duplicate content looks like bellow:
Intermediate & Advanced SEO | | ana_g
http://www.sitename.com/category-name/filter1
http://www.sitename.com/category-name/filter1/filter2 Firstly, I thought that the filtres don't work. But, when I browse the site and I test it, I see that the filters are working and generate links like bellow:
http://www.sitename.com/category-name#/filter1
http://www.sitename.com/category-name#/filter1/filter2 The links without the # do not work; it messes up with the filters.
Why are the pages indexed without the #, thus generating me duplicate content?
How can I fix the issues?
Thank you very much!0 -
Question on Moving Content
I just moved my site from a Wordpress hosted site to Squarespace. We have the same domain, however, the content is now located on a different URL (again, same base domain). I'm unable to easily set up 301 redirects for the old content to be mapped to the new content so I was wondering if anyone had any recommendations for a workaround. Basically, I want to make sure google knows that Product A's page is now located at this new URL. (www.domain.com/11245 > www.domain.com/product-a). Maybe it's something that I don't have to worry about anymore because the old content is gone? I mean, I have a global redirect set up that no matter what you enter after the base domain, it now goes to the homepage but I just want to make sure I'm not missing something here. Really appreciate your help!
Intermediate & Advanced SEO | | TheBatesMillStore1 -
Duplicate blog content and NOINDEX
Suppose the "Home" page of your blog at www.example.com/domain/ displays your 10 most recent posts. Each post has its own permalink page (where you have comments/discussion, etc.). This obviously means that the last 10 posts show up as duplicates on your site. Is it good practice to use NOINDEX, FOLLOW on the blog root page (blog/) so that only one copy gets indexed? Thanks, Akira
Intermediate & Advanced SEO | | ahirai0 -
Lots of optimized content but crappy rankings
Hi, I write content for the site http://www.healthchoices.ca. We were hit by Panda (a different issue that is resolved now) but even before that, I'd write an entire library of good content. An example: the plant sterols library. Here's an article as an example: http://www.healthchoices.ca/article/where-are-plant-sterols-phytosterols-found There are about eight on average in each medical library, and we cover topics from acne to sexual health. The other half of the business is a directory. We have thousands of local health are providers, a basic version with just an address, and a longer version where we optimize the text. Here's an example: http://www.healthchoices.ca/profile/ct-mri-scans/canada-diagnostic-centres We come up buried on the third page, far after directories with zero content or crappy content. What am I missing? I am getting very frustrated as I've been writing this stuff for a long time and nothing seems to come of it. Thanks so much, Erin
Intermediate & Advanced SEO | | erinhealthchoices0