Meta Description used in webpage content? impact of this technique.
-
I just do competitor Analysis, one of my competitor follow technique like
-
Use Meta Title as H1 tag on each page
-
Use Meta Description on Content section ( Same as meta description ).
Please suggest me is this technique work or have any benefits of this kind of thing in ranking or visibility.
-
-
Google will sometimes make its own description based off of the content of your website however in an ideal world will not be generate your description because it would be using the one you made that people like the only way for it to change your ranking would be people like your description and click on it often will be getting clicks and a higher CTR could equals higher ranking most of the time
-
Thank you for your response, i try same strategy for all webpage, some increase in Ranking ( No visitor ) and some got down in Ranking ( from 4th position to 198th Position).
I am confused in Meta and content description or product description. Google normally used best "Description" From website for Snippet.
-
Hi
**Make them for the user, not Google **
- Use Meta Title as H1 tag on each page? No H1 & title need to Consistent but not identical.
- The H1 is: Google SEO: Should Titles & H1 Tags Be Identical?
- For example, the title of this post is Consistent but not identical.
- The Title tag is: Google SEO: Should Titles & H1 Tags Be Exactly The Same?
The main thing is for you to test and see what works for your site and your rankings and users.
https://mza.seotoolninja.com/learn/seo/title-tag
https://www.hobo-web.co.uk/title-tags/
_Use Meta Description on Content section ( Same as meta description ) _**Not really a summary for users Title Tag & Meta Description remember only shown in SERPS & H1 are only on only on page **
https://i.imgur.com/gl0uGY6.png
The function of a meta description for your page is simple: its main purpose is to get the visitor from Google to click your link. In other words, meta descriptions are there to generate clickthroughs from search engines.
Search engines say there is no direct ranking benefit from the meta description – they don’t use it in their ranking algorithm. There is an indirect benefit, though: Google uses click-through-rate (CTR) as a way of determining whether you’re a good result.
- https://mza.seotoolninja.com/learn/seo/meta-description
- https://yoast.com/meta-descriptions/
- https://www.seroundtable.com/google-title-h1-identical-19923.html
Hope that helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do about new meta description character limit?
Hey Everyone, So as I'm sure everyone has heard the new meta description limits have been increased and I have been going back and forth with whether or not to update my descriptions for my client's websites. I know that Google is now dynamically generating descriptions based off of content, but is it still beneficial to write longer descriptions as well? Will Google display my longer description now if it is ranking well? Rand Fishkin at Moz and others say that you should and other people, including Danny Sullivan, have said you shouldn't worry about it and leave them at between 150-160. My questions is what should I do? I will be focusing heavily on making sure the site's content is very targeted and relevant for when Google dynamically generates the descriptions, but should I still edit my descriptions manually?
Intermediate & Advanced SEO | | kenturley2 -
Dynamically Changing pages same content
Hey there Mozzers, I have a commerce site that is dynamically adding more products in the same page when you scroll down. I have added SEO Content on the footer of the page. The url is changing when you scroll to ?page-2, ?page-3 and so on. The content stays the same even though the page is dynamically changing. Is there a way to solve that issue? Should I always use canonical pointing to the initial page thus solving the duplication but indicate rel=next and rel=prev to the other pages etc? Thanks in advance
Intermediate & Advanced SEO | | AngelosS0 -
Importance - meta title keyword
HI I want to find out how important people think it is to have the keyword as the first word in the meta title? Is this something that would even make a difference?
Intermediate & Advanced SEO | | BeckyKey0 -
Sites in multiple countries using same content question
Hey Moz, I am looking to target international audiences. But I may have duplicate content. For example, I have article 123 on each domain listed below. Will each content rank separately (in US and UK and Canada) because of the domain? The idea is to rank well in several different countries. But should I never have an article duplicated? Should we start from ground up creating articles per country? Some articles may apply to both! I guess this whole duplicate content thing is quite confusing to me. I understand that I can submit to GWT and do geographic location and add rel=alternate tag but will that allow all of them to rank separately? www.example.com www.example.co.uk www.example.ca Please help and thanks so much! Cole
Intermediate & Advanced SEO | | ColeLusby0 -
404 for duplicate content?
Sorry, I think this is my third question today... But I have a lot of duplicated content on my site. I use joomla so theres a lot of unintentional duplication. For example, www.mysite.com/index.php exists, etc. Up till now, I thought I had to 301 redirect or rel=canonical these "duplicated pages." However, can I just 404 it? Is there anything wrong with this rpactice in regards to SEO?
Intermediate & Advanced SEO | | waltergah0 -
Use of subdomains, subdirectories or both?
Hello, i would like your advice on a dilemma i am facing. I am working a new project that is going to release soon, thats a network of users with personal profiles seperated in categories for example lets say the categories are colors. So let say i am a member and i belong in red color categorie and i got a page where i update my personal information/cv/resume as well as a personal blog thats on that page. So the main site is giving the option to user to search for members by the criteria of color. My first idea is that all users should own a subdomain (and this is how its developed so far) thats easy to use and since the domain name is really small (just 3 letters) i believe subdomain worth since personal site will be easy to remember. My dilemma is should all users own a subdomain, a subdirectory or both and if both witch one should be the canonical? Since it said that search engines treat subdomains as different stand-alone sites, whats best for the main site? to show multiple search results with profiles in subdomains or subdirectories? What if i use both? meaning in search results i use search directory url for each profile while same time each profile owns a subdomains as well? and if so which one should be the canonical? Thanks in advance, C
Intermediate & Advanced SEO | | HaCos0 -
Duplicate Content on Press Release?
Hi, We recently held a charity night in store. And had a few local celebs turn up etc... We created a press release to send out to various media outlets, within the press release were hyperlinks to our site and links on certain keywords to specific brands on our site. My question is, should we be sending a different press release to each outlet to stop the duplicate content thing, or is sending the same release out to everyone ok? We will be sending approx 20 of these out, some going online and some not. So far had one local paper website, a massive football website and a local magazine site. All pretty much same content and a few pics. Any help, hints or tips on how to go about this if I am going to be sending out to a load of other sites/blogs? Cheers
Intermediate & Advanced SEO | | YNWA0 -
Meta Description In Blog Feed
The SEOmoz crawl tool is giving me a lot of crawl errors because my blog feed and my blog tags do not have meta descriptions. Can you even give this type of content meta descriptions? If so how can you do it, as this content is created dynamically by Wordpress?
Intermediate & Advanced SEO | | MyNet0