URL Structure for a shopping website
-
I have a website which currently has a bad URL structure. I would like to change it.
Proposed URL Structure:
www.website.com/category/men/jackets
www.website.com/category/men/jackets/product-name
Is it a good URL structure?
I have seen some other website uses their product name right after their root domain.
I have also seen another structure which changes like below:
www.website.com/womens-jackets/products
www.website.com/mens-jackets/products
Which is Good URL structure for SEO & users?
-
Thanks István Keszeg & Gaston Riera. That helps a lot.
-
Sorry, I've forgot to detail that case:) Thanks for pointing it out.
-
+1 to /category/subcategory/product
Also, addressing the case where a product can live in several categories, those should be taken care of, either redirecting all to the correct or with canonicals.
Hope it helps.
Best luck
GR. -
Hi there,
Regarding website.com/category/product
What you have to take into consideration: if a product is going to be placed in more than one category, then this product is going to be indexable on more than one URL paths. (Like Gaston mentioned below, in this case you need to take care of duplication, which you can do with canonical links or redirection to one path).
For example, let's say you have a product which is in both cat1, subcat1 and cat2. This way you will have minimum 3 available paths to the product:
This means that on product level you will have to deal with internal duplicated content. This is why usually prefer to use website.com/product url path (IMO).
Regarding the /category/subcategory/ vs /category-subcategory/ this is really a technical question. How "deep" is going to be your website? Do you want a flat infrastructure?
I usually prefer the /category/subcategory/ structure, because of the idea of contents of an e-commerce website should be build up with a structure based upon content silos, where from general you move towards the specific (indifferent of how we achieve this, with subcategories or filters within categories). I really hope it helps you answer your questions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wordpress SEO/Tag plugin recommendation for sports (soccer) website
I own a Wordpress website which covers soccer in the DC MD VA area called DMV Soccer http://www.dmvsoccer.com/ We write weekly recaps where we tag a player who has scored a goal or performed well in a game. For each player, obviously, a tag is created. What I'm looking for is a plugin or solution that would allow me to tag a player, but also automatically assign a team to that player so that the team name and player's name are optimized on the individual player's tag page. So if I were to tag George Murphy on a recap, and I assign him to a team, let's say DC United. The tag page would have a title, something like: George Murphy Soccer Player for DC United and the meta description: George Murphy, soccer player from MD who players for DC United archives Or something similar, if that makes sense. Should I skip using tags and instead start assigning each player as a sub-category under each team? I'd like to try to avoid that, because not each category will be based on a player. Any suggestions in terms of existing plugins or other recommendations?
Web Design | | georgetsn1 -
What are the most common reasons for a website being slow to load
I've been advised that too many requests are being sent (presumably to the server?), how can I reduce these and were else should I look to increase speed?
Web Design | | FBS1 -
Reasons Why Our Website Pages Randomly Loads Without Content
I know this is not a marketing question but this community is very dev savvy so I'm hoping someone can help me. At random times we're finding that our website pages load without the main body content. The header, footer and navigation loads just fine. If you refresh, it's fine but that's not a solution. Happens on Chrome, IE and Firefox, testing with multiple browser versions Happens across various page types - but seems to be only the main content section/container Happens while on the company network, as well as externally Happens after deleting cookies, temporary internet files and restarting computer We are using a CMS that is virtually unheard of - Bridgeline/Iapps Codebase is .net Our IT/Dev group keeps pushing back, blaming it on cookies or Chrome plugins because they apparently are unable to "recreate the problem". This has been going on for months and it's a terrible experience for the user to have. It's also not great when landing PPC visitors on pages that load with no content. If anyone has ideas as to why this may be happening I would really appreciate it. I'm not sure if links are allowed, by today the issue happened on this page serversdirect.com/dm/geek-biz Linking to an image example below knEUzqd
Web Design | | CliqStudios0 -
What structured data would you recommend marking up for a companies 'service'?
Hi, I'm finally starting to use structured data in my clients sites now that Google has embraced it so much. I have a client that is a cosmetic physician and has associated services. I thought it would be beneficial to markup each service according to http://schema.org/Service I'll be doing a similar thing with a new local surveyors website too. I'm just wondering if it is worth doing and what Schema properties would you recommend using. For the cosmetic physician I'm thinking of: description
Web Design | | morktron
name
url
sameAs
provider
serviceArea
serviceType0 -
Effects of HTML layout on Arabic websites and SEO
Hi all, I was hoping someone may be able to help. We are putting together an Arabic website and due to reading right to left as opposed to left to right, the site HTML layout is mirrored compared to normal with everything flipped over. What we are wondering is, will this effect SEO and what are the SEO implications of this? Do the search engine bots automaticlaly know to read the content etc differently and understand that everything is purposely mirrored / the HTML is in a different location compared to a site in the UK / US etc? Any help on this would be most appreciated. Cheers!
Web Design | | marcelo-2753980 -
Websites with only one "html file" and page href # is good for SEO?
I bought one website from templatemonster that contains only one HTML and the pages are generated by links (PROGRAMACAO) My website: www.nextformaturas.com.br This is good in term of SEO? or it is better an website with deveral pages with diferent contents? What are the pros and cons? I really lost on this.
Web Design | | Naghirniac0 -
Could Website redesign be a cause of drop in rankings?
We had a complete redesign of our website and moved it over to wordpress several months ago. As url's changed, we had appropriate 301 redirects done. Rankings for our top keywords dropped, but others remained intact. Our SEO company told us rankings drop when a redesign is done, but I thought if we did all redirects properly (which they approved), it wouldn't be much of a problem. Additionally, we've been steadily adding good new content. Any advice?
Web Design | | rdreich490 -
Site-wide footer links or single "website credits" page?
I see that you have already answered this question before back in 2007 (http://www.seomoz.org/qa/view/2163), but wanted to ask your current opinion on the same question: Should I add a site-wide footer link to my client websites pointing to my website, or should I create a "website credits" page on my clients site, add this to the footer and then link from within this page out to my website?
Web Design | | eseyo0