What will SEO be like in the 2020's?
-
Hey guys,
I would love to hear your thoughts on how you think SEO will change in the 2020's. The 2010's saw some pretty cool stuff like Panda, Penguin, penalties for non-mobile-friendly, non-secure and slow loading sites. What will be more or less important for SEO's in the 2020's than today? How will machine learning and AI change SEO?
-
Maybe by the 2020's we'll have moved away from link based indexing entirely? Definitely, agree with the AI angle - there is so much at work in the background (and foreground) now. We're already in the era of voice (this article outlines how voice search is changing SEO)!
-
Hello Ryan,
That's an interesting inquiry. I believe AI has already taken the SEO process by storm. This will only continue to grow, especially with voice search optimization. Google home, Alexa, and Siri are used so frequently, companies will have to adjust their strategies in order to optimize their content to its full potential. There is already a multitude of artificial intelligence programs that assist with SEO, I took the time to cover 7 companies that utilize Artificial Intelligence.
-
Hi Ryan!
That is a very distant date, but I would bet on the following:
1. Mobile First Index
2. Voice search optimization
3. Artificial Intelligence and SEO.
4. Long term business with the right SEO strategy
5. SEO and Social Media: Instagram
Personally, I think the growing of Artificial Intelligence is likely to cause individual ranking factors to become less critical.
-
I think that people in the EU will only have access to websites that don't play by the rules, because next month the rules become so complex that they will be impossible to comply with - even though they seem simple upon first reading or simple to people who don't understand the complexities of changing IPs, devices used by multiple people, individuals who use multiple devices, the inability to sort and separate all of these out and the impact of all of these combinations and permutations and possibilities on the limitations of databases.
-
Interesting Question, honestly who knows, all will depend on how Google ranks a website in 2020 at the end of the day they create this industry and they are the owners of the Search Engine.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical's, Social Signals and Multi-Regional website.
Hi all, I have a website that is setup to target different countries by using subfolders. Example /aus/, /us/, /nz/. The homepage itself is just a landing page redirect to whichever country the user belongs to. Example somebody accesses https://domain/ and will be redirected to one of the country specific sub folders. The default subfolder is /us/, so all users will be redirected to it if their country has not been setup on the website. The content is mostly the same on each country site apart from localisation and in some case content specific to that country. I have set up each country sub folder as a separate site in Search Console and targeted /aus/ to AU users and /nz/ to NZ users. I've also left the /us/ version un-targeted to any specific geographical region. In addition to this I've also setup hreflang tags for each page on the site which links to the same content on the other country subfolder. I've target /aus/ and /nz/ to en-au and en-nz respectively and targeted /us/ to en-us and x-default as per various articles around the web. We generally advertise our links without a country code prefix, and the system will automatically redirect the user to the correct country when they hit that url. Example, somebody accesses https://domain/blog/my-post/, a 302 will be issues for https://domain/aus/blog/my-post/ or https://domain/us/blog/my-post/ etc.. The country-less links are advertised on Facebook and in all our marketing campaigns Overall, I feel our website is ranking quite poorly and I'm wondering if poor social signals are a part of it? We have a decent social following on Facebook (65k) and post regular blog posts to our Facebook page that tend to peek quite a bit of interest. I would have expected that this would contribute to our ranking at least somewhat? I am wondering whether the country-less link we advertise on Facebook would be causing Googlebot to ignore it as a social signal for the country specific pages on our website. Example Googlebot indexes https://domain/us/blog/my-post/ and looks for social signals for https://domain/us/blog/my-post/ specifically, however, it doesn't pick up anything because the campaign url we use is https://domain/blog/my-post/. If that is the case, I am wondering how I would fix that, to receive the appropriate social signals /us/blog/my-post/, /aus/blog/my-post/ & /nz/blog/my-post/. I am wondering if changing the canonical url to the country-less url of each page would improve my social signals and performance in the search engines overall. I would be interested to hear your feedback. Thanks
Intermediate & Advanced SEO | | destinyrescue0 -
Local SEO - Do I need it if I don't do business locally?
Super confused about this. Our office is located in Los Angeles, but it is not a storefront, and our clients are from all over the country... and our business involves travel to other countries. So there is nothing "local" about us. But everything I read seems to say we should be doing local SEO. How to approach this?
Intermediate & Advanced SEO | | benenjerry1 -
Establishing if links are 'nofollow'
Wonder if any of you guys can tell me if there is any other way to tell google links are nofollow other than in the html (ie can you tell google to nofollow every link in a subdomain or something). I'm trying to establish if a couple of links on a very high ranking site are passing me pagerank or not without asking them directly and looking silly! Within the source code for the page they are NOT tagged as nofollow at present. Hope that all makes sense 😉
Intermediate & Advanced SEO | | mat20150 -
Content From One Domain Mysteriously Indexing Under a Different Domain's URL
I've pulled out all the stops and so far this seems like a very technical issue with either Googlebot or our servers. I highly encourage and appreciate responses from those with knowledge of technical SEO/website problems. First some background info: Three websites, http://www.americanmuscle.com, m.americanmuscle.com and http://www.extremeterrain.com as well as all of their sub-domains could potentially be involved. AmericanMuscle sells Mustang parts, Extremeterrain is Jeep-only. Sometime recently, Google has been crawling our americanmuscle.com pages and serving them in the SERPs under an extremeterrain sub-domain, services.extremeterrain.com. You can see for yourself below. Total # of services.extremeterrain.com pages in Google's index: http://screencast.com/t/Dvqhk1TqBtoK When you click the cached version of there supposed pages, you see an americanmuscle page (some desktop, some mobile, none of which exist on extremeterrain.com😞 http://screencast.com/t/FkUgz8NGfFe All of these links give you a 404 when clicked... Many of these pages I've checked have cached multiple times while still being a 404 link--googlebot apparently has re-crawled many times so this is not a one-time fluke. The services. sub-domain serves both AM and XT and lives on the same server as our m.americanmuscle website, but answer to different ports. services.extremeterrain is never used to feed AM data, so why Google is associating the two is a mystery to me. the mobile americanmuscle website is set to only respond on a different port than services. and only responds to AM mobile sub-domains, not googlebot or any other user-agent. Any ideas? As one could imagine this is not an ideal scenario for either website.
Intermediate & Advanced SEO | | andrewv0 -
Is this all that is needed for a 'canonical' tag?
Hello, I have a Joomla site. I have put in a plugin to make the page source show: eg. <link href="[http://www.ditalia.com.au/designer-fabrics-designer-fabric-italian-material-and-french-lace](view-source:http://www.ditalia.com.au/designer-fabrics-designer-fabric-italian-material-and-french-lace)" rel="<a class="attribute-value">canonical</a>" /> Is this all that is need to tell the search engines to ignore the any other links or indexed pages with a url which is created automatically by the system before the SEF urls are initiated?
Intermediate & Advanced SEO | | infinart0 -
SEO & Magento Multistore - I have been asked if "duplicatiing" a magento stor using its "Multistore" functionality will cause both to be picked up as duplicate content, can anybody help?
Hello all. I have been asked what the consequences of using Magento's "multistore" functionality are if we were to duplicate our entire magento store and place it on a secondary domain... The simple answer which comes to my mind is that it will be a flagged as duplicate content. However, is this still the case if the site were placed in a different country? The original being the UK the copy being Ireland (both English speaking) How would Google.co.uk & Google.ie treat these stores? Hope this is clear... our site is http://www.tower-health.co.uk
Intermediate & Advanced SEO | | TowerHealth0 -
URL Length or Exact Breadcrumb Navigation URL? What's More Important
Basically my question is as follows, what's better: www.romancingdiamonds.com/gemstone-rings/amethyst-rings/purple-amethyst-ring-14k-white-gold (this would fully match the breadcrumbs). or www.romancingdiamonds.com/amethyst-rings/purple-amethyst-ring-14k-white-gold (cutting out the first level folder to keep the url shorter and the important keywords are closer to the root domain). In this question http://www.seomoz.org/qa/discuss/37982/url-length-vs-url-keywords I was consulted to drop a folder in my url because it may be to long. That's why I'm hesitant to keep the bradcrumb structure the same. To the best of your knowldege do you think it's best to drop a folder in the URL to keep it shorter and sweeter, or to have a longer URL and have it match the breadcrumb structure? Please advise, Shawn
Intermediate & Advanced SEO | | Romancing0 -
Aside from creative link bait, what's a solid link building strategy involve?
All things considered, directories, blogs, articles, press releases, forums, social profiles, student discount pages, etc, what do you consider to be a strong, phased, link building strategy? I'm talking beyond natural/organic link bait, since many larger accounts will not allow you to add content to their website or take 6 months to approve a content strategy. I've got my own list, but would love to hear what the community considers to be a strong, structured, timeline-based strategy for link building.
Intermediate & Advanced SEO | | stevewiideman1