SEO & URL parameters on external links
-
Hey guys!
I've got a quick question:
We are getting some guest posting opportunities with a few big sites in our space...
In those guest posts we will also have to chance to link back to 1-2 articles of ours and to our main site.Should I use UTM parameters to track how many clicks we get or will this in any way negatively affect our SEO benefits?
Hope you guys know what I mean. I found tons of articles on this but mostly about inbound links... which isn't the case here.
Thanks in advance
-
I agree with Asif. I would not do this because parameters become a briarpatch without creating them.
You should be able to use Google Analytics or other analytics to see where your traffic is coming from.
-
Ok, thanks for the answer.
What's the main reason for not doing it? (just want to understand it ).
-
Hi
I would not recommend adding utm in backlinks. You can track the traffic from Google analytics without adding utm.
But for some reason if you still want to add use Google search console to let Google know that it doesn’t change the content by going Crawl>> URL parameters>> (best thing I come up with but won’t recommend).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do links from International SEO counterpart site carry weight?
Hi everyone! One of our clients has a competitor who has an international reach with their website. Their hreflang goes from Brazil, German, US, China, etc. We found that the Chinese site (.cn) sends over 900,000+ backlinks to the main US site (.com). The hreflang for the site has the .com US version of the site as the canonical. So my question is - does our competitor get any link equity from the 900,000 links they are getting from their Chinese (.cn) version of the site? My initial thought is that because they are marked up with hreflang and canonical tags, those 900,000+ links wouldn't' have any equity? Would love some thoughts/guidance on what others think.
Link Building | | JKhoo0 -
Better to place linked-back article or post article and seek multiple links?
Which option is better for SEO purposes: 1. Author article for trade journal in return for link back to my home page. 2. Post article on my site and solicit links from multiple sites. Assume links all have moderate authority.
Link Building | | Lysarden0 -
Is hiring bloggers to review my products while back linking to my website bad for SEO?
For many months I have been following this strategy of hiring high domain authority bloggers to review my products and link back to my website. For a month or two my rankings improved but now I suddenly lost rankings. Can Google penalize me for hiring bloggers to review my products? Bloggers do mention in the blog that the product was requested for editorial review. Any tips will be helpful. Regards
Link Building | | DebashishB
Deb0 -
Listly and SEO
We use listly quite a lot. A few of our lists get embedded in other sites. A lot of the embedded lists have links back to us. Is there any seo benefit on this, or will just one of the sites count ? Isn't this just duplicate content ? Wondering what your thoughts are.
Link Building | | MarkQJones0 -
Why my twitter handle link is not getting counted in links, though for other sites it is counting!
My twitter handle page link is not getting counted, though it is getting counted for other sites
Link Building | | EG0CENTRIX0 -
What are the best SEO agencies for link building?
I am not looking for a full service SEO agency. I just want link building. Not paid links, not link networks, not blog comments, not bookmarks...real, legit, decent links. Does anyone have any experience working with an SEO agency that helped them develop their link profile positively and at a reasonable price? I'm willing to pay for the service, I just want to work with someone who won't buy links or send a bunch of spam our way. If anyone has worked with such an agency, please let me know so I can contact them for more info. Thanks!
Link Building | | DanDeceuster0 -
.edu links
Hi mozzers, I've had some great success reaching out to many .edu webmasters. Often they are professors and such. My question is, i'm guessing during the summer holiday period, reaching out to these webmasters won't be so fruitful. I'm not in the US and was wondering when the US Summer holidays are for universities over there? Also, does anyone have experience outreaching to these webmasters over the holidays? Peter
Link Building | | PeterM221 -
Is it important to have a geo modifier for local SEO link building?
If anyone here is familiar with local SEO, you may have noticed that there are different local results for: "city + Keyword" and just the "keyword". When building links will you end up targeting both with a geo modifier in the link, or is it beneficial to build links without the geo modifer for the keyword?
Link Building | | dignan990