How I can improve Local SEO in 2018
-
Hi. I have already applied this strategy:
- Capture Your Space on All Local Business Directories.
- Leverage the Power of Local Link Building
- Focus on Reviews and Ratings
- Use Local Structured Data Markup
What could I do to improve my strategy in 2018?
-
Last day, MOZ Team publish a post about it.
https://mza.bundledseo.com/blog/how-to-optimize-your-google-my-business-listing
-
And Google also encourages you to respond to all good and bad reviews too
-
Good question! So, replying to reviews doesn't directly correlate with increased rankings, if this is how you define SEO. But, reviews have a massive impact on your reputation and your revenue. And both of those elements then indirectly impact your SEO, in terms of what people are saying about you (and linking to) regarding your brand, and the financial picture you achieve, which enables you to invest more in your SEO. So, think of it as a circle, if you can.
Given the importance of closely managing your reputation, owner responses have become a critical vehicle for contributing to how consumers feel about your company. Negative reviews, in particular, need responses to defend your reputation and revenue, and also, to keep existing customers happy instead of having to spend so much more in replacing them with new customers.
So, owner responses do not = any known, direct ranking benefits.
But, owner responses definitely do = core benefits to the health of your brand.
You might like to read: https://mza.bundledseo.com/blog/mastering-owner-response-quintet-google-my-business-reviews
-
Thanks for the reply. I have a question about whether it is important or not to answer the reviews on my business page. How important is this for SEO?
-
Good morning!
Great question and good discussion happening here. I have two recommendations for you:
-
Harness all possible features of the Google Knowledge Panel, including description, posts, photos, reviews and review responses, Q&A, etc. Set up UTM tracking wherever you can to assess which particular activities and features are driving traffic and conversions. Google is slowly but surely on a path the replace your website as the interactive level your customers experience for more and more searches. While your website still definitely matters, viewing the Knowledge Panel as a secondary, quite powerful mini-website is appropriate in 2018. Experiment and analyze.
-
Focus on in-store experiences that drive consumer content (reviews) and loyalty. Take advantage of the fact that, for many businesses, Google is still driving new customers their way, basically for free, except in those verticals where free packs are being replaced with paid packs. If Google gives you a customer once, it's up to your in-store staff to turn them into a repeat customer. Emphasize building a loyal consumer base now, while Google leads remain "free", as a preventative measure against the future in which less and less of these leads will be free. What can your business do to create the kind of consumer experiences that win customers for the long term, and prompt word-of-mouth recommendations to their network of family and friends?
Hope these two ideas help!
-
-
Hola elenaglop. Thanks for the link!
-
Hola elenaglop. Thanks for the ideas!
-
It sounds like you're on the right track to me.
With regards to business listings, I have found regularly adding posts to GMB listings quite helpful. While it's not a 'ranking factor', there have been a few case studies done which suggest they can be helpful. E.g. https://searchengineland.com/google-posts-impact-ranking-case-study-285668
Since they take about 5-10 minutes to do, it definitely doesn't hurt!
And then yes if you can create more localised blog content that could help too
-
¡Hola!
Something that always works is writing an article for your blog listing the best specialists in your area or city. In your case it would be something like: "Los mejores logopedas Madrid", of course you can include yourself on the list. Usually this kind of article gets to the first page of Google quite fast because it is quality content. With this little trick you will appear in the first positions when somebody searches "logopedas Madrid".
I hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Star rating not showing up in local pack, and knowledge panel pulling in healthgrades
Hello, I have a client that when you Google just their business name a couple of odd things are happening. First off, they show up in the map pack, but it's now showing their review rating. They have 29 reviews, with an average star rating of 4.6, but at first glance, it doesn't look like they have any reviews:
Reviews and Ratings | | ElaineBushey0 -
Should I have Configurable or Simple products from an SEO point of view?
We currently have around 5-10 colour/size variations per product on a configurable page and were thinking of changing to Simple Sku so that we have more product pages and will rank for each colour variation other than just the generic product. However with configurable products we could enable product reviews which would mean that we get more reviews on one URL as opposed to a less reviews on multiple URLs for color variants. Also, we are thinking that we will get more links and traffic to one page rather than multiple pages of the same product as well as time spent on that particular page. What is the consensus on what is better for SEO on this? Many Thanks
Reviews and Ratings | | eyeman1 -
My local search results don't seem to line up with the numbers.
After a year looking at the SERP's of the competition vs our listings I can't figure out what we are not doing by the numbers that is keeping the rankings down. Even looking at the Moz My Business report I don't see what's missing here. https://tools.brightlocal.com/seo-tools/admin/location-dashboard/location/353989/gpw/view#tab-1685931
Reviews and Ratings | | mwaters19790 -
The relationship between Google Reviews and SEO?
I have recently started working with a client with bad reviews on Google (2.1/5). Apart from the fact consumers are likely to see these reviews and decide against buying the service the company offers (causing a decrease in traffic), are there any other negative effects on the SEO?
Reviews and Ratings | | sophiecrosby970 -
Google Local Results - Incorrect Listing Url's
I have decided to re launch a small side project that I had to abandon a few years ago. I want to specifically target Google Local Results. I do need to overcome a proximity to centroid issue in a fairly competative niche. Unfortunately a number of my listings i.e. Facebook and Yelp have less than optimal URL's. For example: https://www.facebook.com/businessname.targetlocation.keyword/
Reviews and Ratings | | GrouchyKids
http://www.yelp.com/biz/business-name-key-phrase-and-keyword-location Well you get the idea. NB: None of these listings currently have reviews. Now I know that its best to keep the info consistent across the board, so I wonder if I would be better off scrapping these listings in favor of ones with URL's that match the business name. I can see that I can merge FB pages so am guessing that this would work for FB, has anyone any experience of this? Am assuming yelp will have to be deleted in some way. Any thoughts?0 -
SEO Friendly Review websites?
What are some SEO friendly online review websites? I remember Google Reviews used to show up high in the rankings but i'm not sure what the best place to direct customers to write reviews? Yelp is strong on Bing and Yahoo...but what's good on Google?
Reviews and Ratings | | Souk0 -
How can I avoid duplicate content when building a review widget?
My website has a profile page for each of the home improvement contractors who signs up. They accumulate reviews on those pages. I want to build a review widget to display our reviews on our contractors' websites. How can I avoid duplicate content issues for the reviews? Example of a profile page with a few reviews: http://www.thehomefixers.com/members/425/waterheaters-plus-llc.php
Reviews and Ratings | | menachemp0 -
Where Google+ Local Gets Listings?
I've seen a lot of business owners mention that their website is on Google+ Local but they say they never added it. Does anyone know which companies Google buys databases from and lists the businesses and unclaimed? And how often do they do this?
Reviews and Ratings | | CyberAlien0