Why is the blog link so often found in the footer?
-
Hello,
Can someone tell me please why are the links to a site's blog not displayed prominently?
Why are they hidden away in the footer? Wouldn't making the link to the blog more visible increase traffic?
-
it is one of the link building strategies. Please want to take credit of design theme or do indirect advertising.
-
As per Gregory, I think it depends how prominent your blog is and the purpose it serves.
In my case the blog is quite prominent as we use it for a soft sell organic approach as the blog brings in a huge amount of organic traffic and is also a key area for our 100K strong mailing list whom we like to keep in touch with.
We also have active news pods pulling in content from the blog where appropriate and offers additional support information.
If you have a pure E-commerce site then it may dilute your offering and lead to a higher drop off, but in my instance we use it to build a stronger relationship with our customers who are in a once annual purchase cycle.
For many other sites, the blog/news content is simply just not seen as a key area of investment, hence why it may appear down the bottom.
Cheers
Tim
-
There are probably dozens of reasons, not that they are good reasons For my ecommerce sites it is because we want to keep the viewers (potential customers) focused on the product pages (where they can buy stuff)
The blog pages BRING a few people to the site, and that's good. But for the people who are already on the home or product pages, we don't need to show them that there is a blog available, we just want to keep them focused on shopping.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Simple Blog Content Question
Which is better? To write my own blog post or, (with permission) use other high DA content on my blog. I'll probably do both, but I'm very curious as to what the search engines prefer or which is better for seo. Thanks in advance!
Content Development | | MissThumann0 -
Shopify Blog vs Wordpress
We are moving our Ecommerce site to Shopify. Currently we run our blog on Wordpress and I'm wondering if anyone has an opinion on using the Shopify blog vs Wordpress?
Content Development | | Glaze0 -
My Guest Blog: Still A Good Link Building Resource?
In an effort to build some links, we want to really work on improving our blog content and exposure. We want to write two quality posts per week, and submit 1 quality guest post every 1-2 weeks. However, we're not sure how to go about submitting guest posts or who to submit them to? I found an all article from SEOmoz http://moz.com/blog/4-valuable-link-building-services but it's from 2010. Is myguestblog still a good source? Are there better ways of doing it? Also, is ever advisable to pay to submit a post? Some of the legal blogs (we're a law firm) have this option, but that strikes me as spammy or low quality links. Just to reiterate, we are striving to write high-quality useful content audiences will find beneficial, not just junk or salesmanship. If it takes longer than a week to write posts like that, that's fine. We just really need some specific advise on who we should be submitting our guest posts to and who we should avoid. Thank you all so much for any advice or suggestions, Ruben
Content Development | | KempRugeLawGroup0 -
Is it important to stick to a schedule when posting blogs?
I was watching the Mozinar titled: "From Nothing to Expert: How to Blog like You Mean It" and Tanner mentions that he does not stick to a schedule when posting blogs. There will be days or even a week go by where he does not post anything because he has not found a topic worth writing about. I was under the impression that it was important to post blogs at the same time everyday, or on the same day every week. Does sticking to a regimented schedule not have benefits anymore? Are there any negative or positive effects of sticking to a schedule?
Content Development | | djlittman0 -
Duplicate external links?
I have been guest posting at a variety of reputable blogs in my niche. I generally write once or twice a month and have a bio link with a link to my blog. I'm wondering if multiple links from the same domain (but different pages) helps, or if there are some diminishing returns here. Should I only be writing one post for them? Of course, there are other non-SEO benefits too, because these are reputable sites. But I'm wondering how this helps my SEO? Thanks in advance!
Content Development | | JodiFTM0 -
Blog on a separate domain
We want to set up a blog to discuss our industry. Is it better to set-up the blog on a domain that we buy and then link to it from our website or set-up a blog on a posterous account or something with a link?
Content Development | | AAttias0 -
Corporate blog
We are starting a corporate blog and were discussing the best place to put it in terms of the URL. Would http://blog.companyabc.com be OK, or is another structure better? Like http://www.companyabc.com/blogtitle/?
Content Development | | KnutDSvendsen0