Google Beacons
-
We received Google Beacons for each of our physical locations, the info from Google is:
- It transmits a signal via BLE to smartphones within 11 meters
- It will provide information to visitors and offer opportunities to see products and add reviews
- It's connected to your Google Ads account somehow
- It is "on" as soon as it's removed form it's box
- It has to be activated via a provided code
My question:
- Where does the data transmitted by the Beacon come from?
- How can I control that data?
- Is it pulled from our GMB account?
THX for reading and responding, I'll add more to this as I learn more about Beacons.
KJr
PS: See ya @ MozCon
-
Here is the message I received from Google:
**Beacons transmit small bits of data like a random number or unique URL roughly once per second. These signals are readable by BLE-compatible devices, like smartphones and tablets, within a limited proximity range. Apps with the appropriate Bluetooth permissions can read these signals and perform actions. **
Beacons are an interesting new technology that will generate useful customer experiences and insightful analytics for your business. There are many reasons to participate, including:
- Store Visit Insights - Report on consumer behavior such as how long they spent in store & where they are going next
- Store Visit Integration - Signals for Google provided beacons will be utilized as an additional input to store visit reports as soon as they are installed
How does this actually work?
BLE beacons give users better location and proximity experiences by acting as digital lighthouses. They effectively “mark-up” (or tag) the real world for mobile devices to understand and use. For this store visits pilot, BLE beacons will be used to provide more precise indoor location “tagging” in situations where GPS does not work well (e.g., within a shopping mall). The user will have location history enabled and Bluetooth on for BLE beacons to register and inherently improve our store visits model.
-
Hi Kevin,
I've never actually gotten to implement a beacon, but my understanding is that the data is pulled from Google's Places API. Looks like this gives the full scoop: https://developers.google.com/beacons/get-started
Happy travels to MozCon!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No UTM codes, How do you track in Google Analytics?
I see that Moz recommends not to use UTM codes as some directories will not allow a listing with a UTM code. I like to use tracking codes for my Google My Business (GMB) links so I can differentiate traffic/conversions from organic/google. Does anyone have a solution to measure the two in Google Analytics?
Local SEO | | RichardDantas0 -
302 redirection from .com to .in. Google is indexing both urls
Hello Fellow members, I am sharing the problem what I am facing from client which is another division of my company ( taking as a client). Please recommend me a full proof solution. My client runs a fashion e-commerce site by .com domain in India but after 2 years they took decision that in India, only .in domain site would run with INR prices & outside in "$" prices. Now when If someone is searching with .com domain in India site is 302 redirecting into the .in domain. In India only .in site is working & outside .com but Google is indexing pages of both sites. With .com domain 5 lakhs + pages are indexed & from .in domain only 2600 pages. Content of both sites almost 95% same. I already recommended to put rel=canonical tag on both sites but this is not the permanent solution. They have started .in domain to show prices in "$" & "INR" only. Can you recommend me the best possible answer to solve this issue.
Local SEO | | sourabhrana0 -
Google updates... keeping with times?
We know about Panda... Penguin... Hummingbird... but I heard another major update is going to happen. Where do you find out the google updates ahead of time? Maybe a stupid question.
Local SEO | | kpexpressions0 -
Google Webmaster and Multi Country
Lets say I have: www.domain.com/au www.domain.com/uk www.domain.com/nz In Webmaster, should each of those be setup as a separate site, targeted to the relevant country? Does the country targeting in Webmaster bear much weight? Cheers 🙂
Local SEO | | blitzna100 -
Google My Business Locations Query- Do I need unqiue Picture File Names for every location
Hello All, I am just in the process of updating all my google business locations for each of my depots. I have been uploading photos but I am wondering if the file names of the photo's need to be unique for every location ? I know I need to describe the picture in the filename so it's good use of keywords but I am wondering if google will see it as spaming if I upload the same product pictures etc to ever google business location ? thanks Pete
Local SEO | | PeteC120 -
How do you get on Google Define?
I've noticed that when searching "define: _________ " there are times when Google will bring up a definition from a website. An example of this is when I searched "define: meta tag". Google brings up the definition given by searchenginewatch.com. When searching "define: meta description" Google returns a definition from hubspot.com. I also searched "define: seo" and Google returned a result from Wikipedia. So here's my questions: 1. How do I create a definition that appears in the SERPs? (is there code I should use for this? Does anybody know exactly how to do this?) 2. if I get a definition up, would the location effect the returned results? e.g. I put up a definition for "gobbledygook" on dansnasvhillebarbershop.com (of course located in Nashville). When Nashville locals search for the definition of "gobbledygook" will it pull the definition from dansnashvillebarbershop.com? 3. Do you have any places where I can read more about how it works and strategies to get definitions to come up in google? Thanks!
Local SEO | | Marshall_Motors0 -
How many websites in Google Serps
Let say you are an electrician. You have a website in Google Serps After much deliberation you realise that the current domain name is giving the wrong signals to your potential customers. So you decide to rebrand to a new domain name. The new domain will have fresh content (no duplication). Question
Local SEO | | Mark_Ch
Can you have both instances live in Google Serps and eventually retire the current website via a 301 redirect to the new domain. Thanks Mark0 -
Have you heard of any white hat methods for influencing Google's auto suggest/auto complete?
We have a client who has a "friend" who says he can get keyword phrases that include their business name to show up in Google's auto suggest when doing a search. We have not heard much about this and are skeptical to these claims as we know how Google comes up with these suggested keyword phrases. Wondering if anyone in the community heard much about tactics to influence auto suggest/auto complete and would like to know your opinion about it.
Local SEO | | CraigSDM0