Opinions on leaving Non-SEO Pages without a H1

[NickG-123]

This one is pestering me and i am on the fence, so i thought i'd ask the trusty Moz community for their opinion.

I am running a technical / onsite audit for a client who has quite a pretty, creative and animated homepage with lots of overlaid imagery.

As its primarily imagery, including their glossy typography and clickable links, the page does not have a H1. Now i know this goes against best practice, however it's unlikely the page will ever be served as an SEO landing page (in current format), so what are people's thoughts on leaving as is without a H1, considering we are not going to try and ranking the landing page for any particular keywords.

Let us know your thoughts!

Thanks

[WebMarkets]

Simple. If SEO tactics are a part of your scope of services contracted with the client, you need to implement the H1. If not, there's no reason to.

[Nigel_Carr]

Hi Nick

Whilst there is best practice for the whole website and certain things do impact on rankings, in this case, you only need to worry about pages you want to rank for. The site is not going to be penalised just because a few pages miss off the H1 so just don't worry about it.

I hope that helps

Nigel

[Traceydawn25]

Nick-

I have this same issue.  For me though it is the homepage - is that a problem?

Can you post the page you are referring to?  I would like to see what you are talking about with the typography etc.

Thanks!!

Tracie

[GastonRiera]

Hi Nick!

You've just said it. That page will not ever be subject for SEO rankings. So, as long as your client understands it and doesn´t blame you on that page not ranking, neither receiving organic traffic.. You are good to go.

Also, remember that having a page optimized correctly for user intent could bring better convertion rates. Just a friendly reminder.

Hope it helps.
Best luck.
GR