Improve change my Meta Description shows in SERP
-
I feel my meta descriptions are descriptive and fairly represent the info on each page of my site. However, Google frequently includes this "20+ items" in front of the snippet. I run a job site and each page list 20 jobs. What if I include a bit of coding in the Meta Description to include "Latest Jobs Posted TODAY's DATE" - since the jobs listed on the page will include a date. On each page there is also option to "Create Email Alert" and "save Jobs" maybe I should include writing about that as well?
I have read all Google's documents on the importance of making Meta Des relevant for the page etc, so any good insight how increase my chances of getting the meta des displayed in the SERP would be appreciated.
thank you, Kristian
-
I think you will find this post by DR Pete helpful, as I know I did in the past -
http://www.seomoz.org/blog/why-wont-google-use-my-meta-description
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Pagination Changes
What with Google recently coming out and saying they're basically ignoring paginated pages, I'm considering the link structure of our new, sooner to launch ecommerce site (moving from an old site to a new one with identical URL structure less a few 404s). Currently our new site shows 20 products per page but with this change by Google it means that any products on pages 2, 3 and so on will suffer because google treats it like an entirely separate page as opposed to an extension of the first. The way I see it I have one option: Show every product in each category on page 1. I have Lazy Load installed on our new website so it will only load the screen a user can see and as they scroll down it loads more products, but how will google interpret this? Will Google simply see all 50-300 products per category and give the site a bad page load score because it doesn't know the Lazy Load is in place? Or will it know and account for it? Is there anything I'm missing?
Intermediate & Advanced SEO | | moon-boots0 -
Description tag in code is different from what is shown in SERPS...
Hi there: We have a client whose website we built in WP, using Yoast Pro as our SEO plugin. I was reading some reports (actually coming out of SEMrush but we use Moz as well) and I am getting really varying results in the description are of the SERPS. Even though I'm seeing the copy we wrote in Yoast in the description tag code, the SERP is showing an excerpt from the copywriting on the site. What's even weirder is that SEMrush is pulling an entirely DIFFERENT description. I'm obviously missing out on the finer points of description tags, as Google clearly does not always choose to feature what is actually written in the description tag itself. Can someone explain to me what might be going on here? Thanks in advance,
Intermediate & Advanced SEO | | Daaveey1 -
Title page google serp
Why does Google change the titles automatically? I have <title>Canyoning Açores - São Jorge | Discover Experience Açores</title> but google show Discover Experience Açores: Canyoning Açores - São Jorge
Intermediate & Advanced SEO | | tiagoarruda0 -
How to change URL structure in google webmasters
Is there any way to ask google to indexed the website in following URL structure abc.com/category/postname (I have this structure on my website) But Currently google indexed my website posts as - abc.com/postname/category How I can tell google to follow the right structure?
Intermediate & Advanced SEO | | Michael.Leonard0 -
Worth Improving HTML Sort Order?
Our developer has suggested that we alter our HTML so the important content appears at the very top of the source code and Google can index our pages more efficiently. Is this a worthwhile improvement in terms of improving ranking? Our developer describes the improvement in this manner: sort-order of the important content inside the code, so we may have similar text code ratio at the end but the important code we need Google to index will be at the very top in the source code, in terms of a very technical approach Google will find the key content faster and that should help to improve the crawling process as search engines read HTML code linearly. This change do not necessarily will affect the HTML, we can achieve it by using style sheet (CSS code) instead, reducing the chance of major BUGs. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Duplicate Meta Descriptions in Press Releases
We have a client that does multiple press releases a year. One issue we noticed is that every press release has the same meta description tag and the duplicates are starting to really add up. Unfortunately the client does not want to create specialized meta descriptions for new press releases due to legal restrictions (every new meta description must be reviewed). What should we do about this?
Intermediate & Advanced SEO | | RosemaryB0 -
Changing a url from .html to .com
Hello, I have a client that has a site with a .html plugin and I have read that its best to not have this. We currently have pages ranking with this .html plug in. However If we take the plug in out will we lose rankings? would we need a 301 or something?
Intermediate & Advanced SEO | | SEODinosaur0 -
SERP Experience After You Resubmit Your Site to Google
Hello Everyone, We suddenly noticed that our keywords fell off the map and discovered that porn had been placed (via.htaccess redirects and masking) on our site. The porn links caused Google to drop us.We scrubbed our .htaccess file and asked Google to reindex our site 3 weeks ago.Does anyone have experience with reindexing?If so, how long were you down and did your keyword positions return eventually?Thanks,Bob
Intermediate & Advanced SEO | | impressem0