Non ecommerce site with high DA, being outranked by lower DA sites with ecommerce - help?
-
I have a website that we look after, up until January this year the rankings were really strong - the site has a much higher domain authority than the competitors, much more links and much more relevant content (all measured with moz's tools).
About 6 months ago the rankings started to dive for national search terms.
Now one thing ive noticed is that nearly all of the other sites in the search sell products online where we have no such function - could this be correlated - has anyone else experienced this?
-
Hi Rhys,
The time frame of 6 months ago seems to coincide with the roll-out of Google's Mobile First Index update.
https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html
Could you be more specific as to what types of keywords saw the drop in rankings and also where the rankings dropped? Why I ask is because there could be a variety of reasons:
-
Product-specific keywords
If product-specific keywords were the ones that dropped in rankings and if you also noticed that all the other sites outranking on the same keywords increased in rankings, then perhaps it might have been an algorithm change. -
Google Mobile or Desktop results?
Where did the rankings drop? Were they on Google Mobile or on Google Desktop? Different search indexes would have different diagnosis and reasons for a change in rankings. -
Other factors?
Were there any other factors that might have affected the rankings? Changes in site structures or backlink profiles etc?
More information would be helpful in figuring this out!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor ranks high, but how?
On our campaign, I have three local competitors which I like to keep an eye on. Two have been around for years but the other is pretty new. According to Moz, he has a Domain Authority of 1, has no backlinks and ranks lower on every keyword I keep track of. How then is he getting ahead of us for certain search terms? Can Moz not give any more information?
Competitive Research | | robandsarahgillespie0 -
Can an https: impact (not provided) keywords in Google Analytics? Meaning if I make my site https: will it provide any more keywords. If not how can I get this data?
I have a site that I'd love to have more keyword data on. Can making my site an https: site give me more keyword data than leaving my site an http: site? Thanks!
Competitive Research | | mattdinbrooklyn0 -
Working through the slides on my first seo project, I'm trying to determine the most popular content on competition sites.
From the video, I understand I should be looking for unique opportunities. But is there a baseline for product qualification, ie., a min. PA,LRD, Inbound LInks, social shares, etc. I guess I'm asking what I should be looking for in the data provided on each competing site? What determines THE most popular and unique product?
Competitive Research | | AhmadS0 -
Why OSE cant show competitor backlinks , please could you help?
Today i am searching for backlinks in OSE but it cant go to result pages, can anyone help me why OSE cant work today.
Competitive Research | | conversiontactics0 -
Local Real Estate Site vs Larger National Sites
Hello all, I am a local realtor that created my website with an idx feed. I am on page one but at the bottom. Question is how can a local real estate website rank better in the SERPS than the larger national brands? Any tips out there from those who have worked with real estate websites and seo? I'm trying to out rank the larger sites for my main keywords. Thanks all.
Competitive Research | | bronxpad0 -
How hard could it be to outrank a huffington post article with PA:1 ?
or what would be the quick way to find out? Page Authority 1 mozRank 0.00 mozTrust 0.00 Total Links 0 Internal Links 0 External Links 0 Followed Links 0 Nofollowed Links 0 Linking Root Domains 0 On-Page Analysis Grade A Broad Keyword Usage in Title Yes Broad Keyword Usage in Document Yes Keyword Used in URL Yes KW in Domain No KW Exact Match No Exact Anchor Text Links 0 Linking Root Domains w/ Exact Anchor Text 0 Partial Anchor Text Links 0 Partial Anchor Text Root Doms. 0 Domain Authority 100 Domain mozRank 7.6 Domain mozTrust 7.9 DmT/DmR 1.0 External Links to this domain 40443657 Linking Root Domains to this domain 223797 Linking C-Blocks Domains to this domain 40697 Tweets 6 FB Shares 20 Google Plus One Shares 0
Competitive Research | | antoniorigo0 -
Should I link to this site or is it too spammy?
Hi all, I've been asked if I want to exchange links with http://www.myteetimesonline.com/ and I'm tempted but fearful that its link profile looks spammy. What do you guys think? I'm basically starting from scratch with my own site http://www.golfgear4you.com and have a Page Rank 0 and Domain authority 32. The guys that want to link to me are Page Rank 3 but Domain authority 35. Their content would be of interest to my site's users and vice versa but my biggest concern is their link profile looks awful because the sites that link to them don't appear to be very relevant. I've done a lot of reading on this and have found the resources on this site to be a goldmine. The generally message is avoid easy links to spammy sites because they could hurt credibility. I just want to check I've actually learnt something and my instincts about this site are correct. i.e leave it alone!! Thanks, Andy
Competitive Research | | getzen560 -
Few searchs x highly competitive
How to do when all of our keywords are highly competitive ( more than 60% seomoz tool ), and the monthly searchs are very few. One example: flv converter - 63% - 18k search/month Is there any advice? For US, all the keywords are very competitive....
Competitive Research | | augustos0