Fetch and render partial result could this affect SERP rankings [NSFW URL]
-
Moderator's Note: URL NSFW
We have been desperately trying to understand over the last 10 days why our homepage disappears for a few days in the SERPS for our most important keywords, before reappearing again for a few more days and then gone again! We have tried everything. Checked Google webmaster - no manual actions, no crawl errors, no messages. The site is being indexed even when it disappears but when it's gone it will not even appear in the search results for our business name. Other internal pages come up instead. We have searched for bad back links. Duplicate content. We put a 301 redirect on the non www. version of the site. We added a H1 tag that was missing. Still after fetching as Google and requesting reindexing we were going through this cycle of disappearing in the rankings (an internal page would actually come in at 6th position as opposed to our home page which had previously spent years in the number 2 spot) and then coming back for a few days. Today I tried fetch and render as Google and was only getting a partial result. It was saying the video that we have embedded on our home page was temporarily unavailable. Could this have been causing the issue? We have removed the video for now and fetched and rendered and returned a complete status. I've now requested reindexing and am crossing everything that this fixes the problem. Do you think this could have been at the root of the problem?
If anyone has any other suggestions the address is NSFW https://goo.gl/dwA8YB
-
Hi Gemma,
We are having EXACTLY the same issue. We keep appearing and disappearing for some keywords (while the URL is still indexed). Also in your case when we appear we are on page 1 so its not a ranking fluctuation issue - its something else.
Did you manage to figure out what it was? It would be really helpful for us.
Thanks,
Faraz
-
I'm seeing some strange things with your home-page, even looking at your indexed pages (i.e. with the site: operator). The home-page seems to be devalued across a lot of terms (although not outright blocked or penalized).
Two possibilities:
(1) Your content is running up against some kind of adult content filter. I don't have much experience with that, but I suspect it's not the whole story here. Other content is ranking and I can get the home-page to rank on long-tail terms. Usually, Safe Search is all-or-none.
(2) You could be on the borderline of a targeted penalty -- either relating to that page or specific links and anchor text targeting that page. I'm not seeing clear evidence of that, though. You've got a chunk of links from directories, which aren't particularly high value, and that's about all I'm seeing. It may just be that the links you have aren't enough or seem to be low value, and Google's evaluation of that keeps bouncing around.
Minor thing to try, just in case you're on the border of some kind of spam threshold. Maybe tone down the double mention of "Sex Toy Party(ies)" in your Title Tag. It could be looking funny to spam and adult filters. Start with the brand name and something like "April Nites - Sex Toy Parties for Women". I'd drop "Adult", too -- I get your intent, but it just emphasizes the adult content nature more, and your home-page itself isn't problematic (I'd call it PG-13, honestly).
I'm seeing a little (minor) technical weirdness. You've got both "www" and non-www versions of pages indexed, along with a handful of sub-domains. Looks like your CMS may be creating some odd URLs, too. Not seeing anything excessive (i.e. thousands of URLs), but give that your site is small and has a relatively weak link profile, these things can add up.
Actually, you've got some really weird blog URLs indexed, like this:
http://www.aprilnites.com.au/blog/files/bb3a7ed4b561c6e8e2af28fb717a2edc-0.html...along with a bunch of tags/categories. These odd pages are overwhelming actual, unique content. Try this command in Google to see more:
[https://www.google.com.au/search?q=aprilnites.com.au+inurl%3Ablog&gl=au]Google is filtering out a ton of stuff, it seems. This doesn't directly explain the home-page problem but, again, it's weakening your other pages, potentially. Not sure what CMS you're running, but I haven't seen those odd URLs.
-
Hello, thanks for your reply. There doesn't seem to be any movement in our competitors rankings. The video was Vimeo. We took it down about 12 hours ago and still no change so it doesn't look like it's that. It's so stressful knowing there is a problem but not how to fix it. Really appreciate your help.
-
It's really hard to pinpoint the exact reason your jumping in SERPs. Anything you do to your website, adding new content or building a new link, will cause you to jump around. Your process of elimination was good, the video may or may not have had an impact on your ranks. I think it depends on what video platform you used. I'm sure you know Google owns YouTube, if the video was not already on YouTube I would add it to your channel and embed it back on your homepage.
Are you tracking your competitors? If they're jumping around too then it's nothing you did. Also, you may have new competitors going after your keywords recently which may be causing your website to ride the Google roller-coaster. I wouldn't suggest repeatedly pinging GSC to index your website... let it do it naturally. It could raise a flag if your submitting your sitemaps everyday for manual indexing.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What should my main sitemap URL be?
Hi Mozzers - regarding the URL of a website's main website: http://example.com/sitemap.xml is the normal way of doing it but would it matter if I varied this to: http://example.com/mainsitemapxml.xml or similar? I can't imagine it would matter but I have never moved away from the former before - and one of my clients doesn't want to format the URL in that way. What the client is doing is actually quite interesting - they have the main sitemap: http://example.com/sitemap.xml - that redirects to the sitemap file which is http://example.com/sitemap (with no xml extension) - might that redirect and missing xml extension the redirected to sitemap cause an issue? Never come across such a setup before. Thanks in advance for your feedback - Luke
Intermediate & Advanced SEO | | McTaggart0 -
What to do with parameter urls?
We have a ton of ugly parameter urls that are coming up in google, in semrush, etc. What do we do with them? I know they can cause issues. EX https://www.hibbshomes.com/wp-content/themes/highstand/assets/js/cubeportfolio/js/jquery.cubeportfolio.min.js?ver=6.3
Intermediate & Advanced SEO | | stldanni0 -
Changing URLS: from a short well optimised URL to a longer one – What's the traffic risk
I'm working with a client who has a website that is relatively well optimised, thought it has a pretty flat structure and a lot of top level pages. They've invested in their content over the years and managed to rank well for key search terms. They're currently in the process of changing CMS and as a result of new folder structuring in the CMS the URLs for some pages look to have significantly changed. E.g Existing URL is: website.com/grampians-luxury-accommodation which ranked quite well for luxury accommodation grampians New URL when site is launched on new CMS would be website.com/destinations/victoria/grampians My feeling is that the client is going to lose out on a bit of traffic as a result of this. I'm looking for information or ways or case studies to demonstrate the degree of risk, and to help make a recommendation to mitigate risk.
Intermediate & Advanced SEO | | moge0 -
How would you address these URLS
Hey Mozzers, long time no post. Just a quick one for you regarding URLS, this is an example of a url on a site https://www.thisismyurl.co.uk/products/spacehoppers/special-spacehopper.html Many of these pages are getting flagged for having a url that is too long. The target of this page is "special spacehoppers". Should i be concerned with the url being to long given my keyword is at the end? Would this be a suitable idea? https://www.thisismyurl.co.uk/p/spacehoppers/special.html Would changing products to p be worthwhile? It would remove length from nearly all urls but would require a site wide re-direct. 2)Would removing the "spacehoppers" bit from the url be worth it? Yes it would shorten the url but would also remove the exact keyword from the url which could be detrimental to rankings.
Intermediate & Advanced SEO | | ATP0 -
Does having a ? on the end of your URL affect your SEO?
I have some redirects that were done with at "?" at the end of the URL to include google coding (i.e. you click on an adwords link and the google coding follows the redirected link). When there is not coding to follow the link just appears as "filename.html?". Will that affect us negatively SEO-wise? Thank you.
Intermediate & Advanced SEO | | RoxBrock1 -
Author rank
Can anyone tellme how to know my author rank. Is better to gain authority on my author rank +dariopropdental And if it is better to gain authority as author or as page +propdental And if a do a new post on my web every day should i place every link to the post on my profile and my page. Doenst it look spammy. Should all post have a link from my profile.
Intermediate & Advanced SEO | | maestrosonrisas0 -
Best url structure
I am making a new site for a company that services many cities. I was thinking a url structure like this, website.com/keyword1-keyword2-keyword3/cityname1-cityname2-cityname3-cityname4-cityname5. Will this be the best approach to optimize the site for the keyword plus 5 different cities ? as long as I keep the total url characters under the SeoMoz reccomended 115 characters ? Or would it be better to build separate pages for each city, trying to reword the main services to try to avoid dulpicate content.
Intermediate & Advanced SEO | | jlane90 -
Lots of incorrect urls indexed - Googlebot found an extremely high number of URLs on your site
Hi, Any assistance would be greatly appreciated. Basically, our rankings and traffic etc have been dropping massively recently google sent us a message stating " Googlebot found an extremely high number of URLs on your site". This first highligted us to the problem that for some reason our eCommerce site has recently generated loads (potentially thousands) of rubbish urls hencing giving us duplication everywhere which google is obviously penalizing us with in the terms of rankings dropping etc etc. Our developer is trying to find the route cause of this but my concern is, How do we get rid of all these bogus urls ?. If we use GWT to remove urls it's going to take years. We have just amended our Robot txt file to exclude them going forward but they have already been indexed so I need to know do we put a redirect 301 on them and also a HTTP Code 404 to tell google they don't exist ? Do we also put a No Index on the pages or what . what is the best solution .? A couple of example of our problems are here : In Google type - site:bestathire.co.uk inurl:"br" You will see 107 results. This is one of many lot we need to get rid of. Also - site:bestathire.co.uk intitle:"All items from this hire company" Shows 25,300 indexed pages we need to get rid of Another thing to help tidy this mess up going forward is to improve on our pagination work. Our Site uses Rel=Next and Rel=Prev but no concanical. As a belt and braces approach, should we also put concanical tags on our category pages whereby there are more than 1 page. I was thinking of doing it on the Page 1 of our most important pages or the View all or both ?. Whats' the general consenus ? Any advice on both points greatly appreciated? thanks Sarah.
Intermediate & Advanced SEO | | SarahCollins0