What is your process for finding the best keywords for which to optimize and track?
-
(I searched but didn't find anything similar here)
When you start a campaign, what is your method for finding the best keywords to optimize on your site and to track? Please share methodologies and tools on Moz that you use. I of course use Keyword explorer, and choose the higher volume keywords, but I am not sure I am looking in the most effective places. Any discussion on this would be greatly appreciated.
-
This all depends on what your business wants to sell, to whom & where. As for keyword research, I'd recommend using:
- Keywords Everywhere
- SEM Rush
- Google KW planner/
- Moz
- Ahrefs
- AnswerThePublic
-
One of the coolest tools that I've run across to work in conjunction with MOZ Pro is a free plugin https://keywordseverywhere.com/ . Someone needs to create an API to sync with MOZ.
Here is the direct link:
https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmpIt is a google chrome plugin that is amazing and very efficient and effective. For every search you do it lists related keywords and the cost / if you were to use add words. You can quickly check to mark the keywords that you want to add to a .csv file and download them in bulk. Then upload to MOZ.
I also use Moz in conjunction with AWR (Advanced Key Word ranking) which is about 99 / month but an incredible tool for SERP tracking. Once you learn it and understand the graphs and have all the keywords input properly. You just have to look at weekly reports. MOZ may do the exact same thing but I have been using this program for soo long that it is hard to switch / re-tool / re-learn, so for me, it is worth the additional 99/mo.
But if you have not downloaded and installed the chrome plugin Key Words Every Where, do it. You may thank me later. It literally takes 5 minutes to install and no configuration. IT IS AMAZING!! Hope this helps!
Kevin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank for multiple keyword phrases
Hello everyone! My website is smartyprogrammer.com. How do you go about ranking for multiple keyword phrases? Using the Site Grade Tool, I rank really well for one keyword phrase, like "Smarty Programmer", but then rank really poorly for another phrase like "Smarty Tuner". However, if I change my titles and all my wording towards "tuner" instead of "programmer", it seems like it will make my content either be spammy sounding, or I'll starting lacking in the "programmer" department. Is it best to just create a separate page to rank for "Smarty Tuner"? Or what is the best way to go about ranking for multiple important keyword phrases? Thanks everyone for your help!
Moz Pro | | dieselprogrammers0 -
SEO best practices and online store?
Hey guys, I'm just starting a company and had a few questions regarding how we should structure our online store. The store is currently selling skins for consoles, phones - and we have wall decals too, as well as fridge wraps. I was wondering if anyone had advice on the best structure of things? Should I, for instance, have a single "Xbox One Wrap" product page with multiple variations as an option? Or should I have individual product pages for each different style? I feel like putting all the weight on a single Xbox One Wrap page is great, but I also feel like having more content out there for each product probably isn't terrible either? Suggestions? The site is www.FapWrap.com so you can check it out - it's original photos we are taking of adult stars, but eventually will be for "Sexy" people in general. Heh.
Moz Pro | | JohnnyRoq0 -
Branded Keywords: Should I Monitor My Products' Names?
I am setting up my keywords' tags and brand rules. Is there any reason not to consider my products' names as "branded keywords". For instance, if my brand is HealthNut and I have products (that people talk about by name), such as GreenGiant Juice, should I create a brand rule for "GreenGiant Juice"? Granted, most of the time, customers will be searching for "HealthNut GreenGiant Juice", but there must be at least a minority who would search directly for the product itself without using the brand name. Any thoughts are greatly appreciated. Thank you in advance!
Moz Pro | | EliteErikSEO0 -
Question about how to do keyword research on SEOMoz
Is there a way I can check what are the Keywords that drive traffic to a specific website using SEOMoz?
Moz Pro | | theLotter0 -
Meaning of Keyword difficulty
Before joining SEOMoz I used to calculate Keyword difficulty with my own method based on keyword density, presence of synonyms, Page rank, title and URL. This seemed to rather well work and I reach 1st page on a fairly regumar basis by picking good difficulty / interest ratio keywords and only onsite optimization. (No link building) I just looked @Keyword analysis in SEOMoz. It seems it is only based on page / site autority. Is this correct? Do you believe keyword and synonym density is irrelevent? Do I need to set back to my home recipe if I want to include keyword analysis in my difficulty assessment ? Thx
Moz Pro | | ResourceLab0 -
Rank Tracking results
Hi, Some problem with rank tracking from research tools: I rank #1 for this keyword "w immo" for URL : http://www.wimmobiliere.com in my campaign monitor (ranking tab) In rank tracking for the same Search Engine (google.be) i am not in the 50. Do you know why? Some images that might help... Rank_1<a class="attachment-title">Rank 1</a>Rank_2<a class="attachment-title">Rank 2</a>
Moz Pro | | VOUS0 -
Keyword Difficulty Tool Ranking
I'm using the keyword difficultly tool to help me create a a list of 5 keywords (out of approx 50-60) to optimise pages for on a site. However I don't want to just choose the top 5 if 3 of them are too competitive and not worth targeting. From anyone's experience, for a small, new web company who has no pages optimised at this point, do you think there is a keyword difficulty score that I should create a hard limit on? So for instance, with a group of keywords, to only target keywords that have a difficulty score of 60 or below because anything higher would be too difficult to optimise the pages for in this stage of the sites development. Thanks in advance for your help Michelle 🙂
Moz Pro | | artlivemedia0 -
SEOmoz v's Google Webmaster Keyword Ranking
Hi, how accurate is SEOmoz keyword ranking v's Google Webmaster? Some Keywords in SEOmoz say I'm in position 3 in Ireland for some Keywords and in Google Webmaster they are figures like 16. I understand in Google Webmaster that the keyword position is an Average What should I be going by and what is the credibility of both ranking estimators?
Moz Pro | | Socialdude0