Concern about Citations when business Addresses change!

[RyanUK]

This may be a beginner level question, but I am concerned about spending money on citations in case I have to move offices at any point in the next 6 to 12 months.

Would I have to update my address on all the citations? If so, is there an easy way to do this cost effectively?

Or do I leave the old address as it is and create new citations with the new address?

What is better or cheaper to do?

What is better for SEO?

Thank you.

[RyanUK]

Okay thanks. I wasn't aware how much the cost would be.

[Xiano]

What kind of citations are you talking about, and how were you planning to generate them? The expense involved in changing them shouldn't be that much...

[MiriamEllis]

Hi Ryan,

Yes, if you are using a paid product or paying an SEO to manually manage your citations, you will likely incur costs in getting them updated if you move to a new location. It's a business expense. But, at least it's better than the old days when you could have a wrong address listed in the phone book for a whole year until the new publication was put out

[RyanUK]

Thats a shame. If you move offices then you could have additional SEO expense!

[Xiano]

You would not want out of date citations out there, and certainly not on the big players. To be fair, from a local point of view you wouldn't want information to be out of date either!

You can use something like Moz Local to monitor and update this for you, but it won't do all the many smaller directories out there.

As a side note, I would be wary of spending money for citations directly, they don't help much (if at all) with SEO in my experience, so make sure you believe they will be directly driving traffic before you invest.