Best way to link to multiple location pages
-
I am a Magician and have multiple location pages for each county I cover.
I currently have them linked off the menu under locations/ <county>and also in the footer</county>
However I have heard that a link from the page is much stronger, so I am experimenting with removing the Menu & Footer link and just linking to these pages from within the content.
It's not really a navigation item and most people come in through search to the right page.
Am I diluting the link by having it in the Menu/Page and Footer?
I read a long time ago that Google only considers the first link to a page and ignores the rest - is that the case?
Thanks
Roger
-
Look at how starbucks does theirs in the states. Make it a locatoin info page. Pictures, address, contact info, ratings, reviews, descriton of the area (historical, new, corporate) and anything else like menus, services , valet, and etc.
-
You're welcome!
I think it's really important to keep in mind that, while you have one end goal of having these pages rank well in Google's results, the guiding force for creating them should be to convert human visitors into customers.
Service Area Business like yours (or like house painters, visiting home help, etc.) don't have branches that serve as the purpose for creating landing pages. Obviously, when a brick-and-mortar business has multiple locations (like a restaurant franchise) it makes total sense to create a unique page for each branch so that the customer can see the info they need about each branch. But when the business has an SAB model like yours, you want to be very careful that any landing pages you create have the purpose of serving people, rather than simply serving search engines.
This means making any locale-oriented landing page very specific to the locale it represents. For a business like yours, showcasing the parties you've done in X county would be a natural way to do this, along with testimonials/reviews from clients in that area. Any other approach risks watering down the quality of your website. You're lucky to have a fun industry that should easily lend itself to great, unique content!
-
Thank you for your reply.
I have tried to make the pages unique but it's very difficult when a search for magician <county>is very much the same as another county </county>
I will add more references to venues I have performed at in each landing page -
I have previously created a blog page for a venue and then pointed a link to
Will include the venues on the landing page now
-
Hi Roger!
Thank you for bringing your question to the community. You can have both - links in a menu and internal links from your homepage and other pages of your website. There is not reason not to have both if the links in your content make sense.
One thing I would warn against after taking a quick look at your website: beware of duplicate content and over-optimization. You are styling these pages as "locations", but they are, in fact, areas where you offer your services. In order to make sense of creating landing pages for these locales, you should be using these pages to showcase events you've done in each locale. Right now, just at a glance, the pages look very similar to one another, rather than unique, and this could be a quality concern. Also, the language of your subheadings is not very natural. Check both these headings and the text of the pages for uniqueness and naturalness. If how you write isn't how you speak, Google could view the quality of the content as low.
Hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema markup in tag manager for multiple locations not registering in tester tool or search console
Hi Moz community, I had implemented schema markup for companies with multiple branches. We setup an organization with multiple points of contact tag, a Local Business tag for each branch and tags for specific products/ services - all through Google tag manager. I managed to fix the product markup with a small update to the code I found in a Google forum but have been unable to revive our local business markup. The tags of the schema mark up are active but when I run the Google structured data testing tool it doesn't find any schema tags. We are seeing some of the tags show up in search console but not all of them. Has anyone else had this problem and found a solution? Or, do you have any recommendations on how to markup an organization with multiple branches? Should we have one overall organization tag and a separate one for each business or is there another way of presenting each branch? Appreciate any insight!
Technical SEO | | Alexanders0 -
Best Topography for eCommerce Site Product Pages (flat nav/off the root OR in products subfolder) ?
Hi Im SEO'ing a Shopify site (new/not yet live) at the moment and all the products are in a 'Products' subfolder along the lines of: domain.com/products/blue-widgets/ etc I understand that many ecommerce SEO's these days go 'Flat Navigation' with all products 'off the root' rather than in a sub folder. Then they communicate product & categories/departmental relationships via breadcrumbs & other internal linking etc In the case of a platform like Shopfy is this a good idea or is it best to leave 'as is' and the 'Products' subfolder is a perfectly good place for the product pages ? All Best Dan
Technical SEO | | Dan-Lawrence0 -
Quality links are beneficial, but are neutral links detrimental?
So obviously a link profile featuring quality / authoritative / relavant in-bound links is preferable, but here's my question: If I'm starting work on a brand new domain, should I build links that one would consider neutral (i.e. from a non-spammy, but unrelated site) or should I not bother and only focus on quality links? Thanks
Technical SEO | | underscorelive0 -
Linking without loosing link equity.
Hi, I was wondering if anyone had a solution to linking without loosing link equity? From what I have read using 'no follow' on both internal and external links DOES NOT pass any equity across the link to the link target, but also, the latest thought goes that it DOES loose link equity (as if it were a FOLLOW' link). So is there a method of retaining link equity using another method? Thanks
Technical SEO | | James770 -
Why is the Page Authority of my product pages so low?
My domain authority is 35 (homepage Page Authority = 45) and my website has been up for years: www.rainchainsdirect.com Most random pages on my site (like this one) have a Page Authority of around 20. However, as a whole, the individual pages of my products rank exceptionally low. Like these: http://www.rainchainsdirect.com/products/copper-channel-link-rain-chain (Page Authority = 1) http://www.rainchainsdirect.com/collections/todays-deals/products/contempo-chain (Page Authority = 1) I was thinking that for whatever reason they have such low authority, that it may explain why these pages rank lower in google for specific searches using my exact product name (in other words, other sites that are piggybacking of my unique products are ranking higher for my product in a specific name search than the original product itself on my site) In any event, I'm trying to get some perspective on why these pages remain with the same non-existent Page Authority. Can anyone help to shed some light on why and what can be done about it? Thanks!
Technical SEO | | csblev0 -
Indexed pages and current pages - Big difference?
Our website shows ~22k pages in the sitemap but ~56k are showing indexed on Google through the "site:" command. Firstly, how much attention should we paying to the discrepancy? If we should be worried what's the best way to find the cause of the difference? The domain canonical is set so can't really figure out if we've got a problem or not?
Technical SEO | | Nathan.Smith0 -
Is it better to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Is it better for SEO to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Technical SEO | | CustomOnlineMarketing0 -
Internal links to low value pages
Hi, We're doing a big content update on our product pages and I'm looking for some advice about our internal linking. In a nutshell, the current design we're using links out from every product page (i.e. plants) to a set of accessory pages (i.e. things to help you plant the plants). The screenshot shows how this works. The accessories we sell are a very small part of our business and don't attract significant or valuable search traffic. It's the plant pages that pull in the visits and make the money.
Technical SEO | | jdeb
The reason for all these links to accessory pages is for usabilty & to reduce the volume of support calls about accessories (we get a lot of those). So my concern is that by linking out to these relatively low value accessory pages from all of our plant product pages, we will be spilling link juice from all our important pages to a small set of unimportant ones. Should I be concerned about this and if so, what should I do differently? I have considered: Making an intermediary page, listing the relevant accessories, so that each product page links to one intermediary page, which then links to all the accessories. Using nofollow on the accessory page links - there is so much info out there about this, much of it conflicting, that I just don't know if that's a good or bad idea. Using some kind of java-based pop-up box to list the accessory links that will hide the links from spiders. Linking back from the accessory pages to the relevant product sub-category pages to loop the flow of link juice. All ideas welcome zoBgC0