What tools and metrics do you use to show a topic's search interest over time?
-
I have a foundation repair client that is down in leads for the structural repair portion of their business. They have not lost any major rankings, but leads are down compared to last year. They asked if people are searching for this type of work less this year compared to last. I checked Google Trends and Keyword Planner data but found very different results. Is either of these tools accurate, or is there a better tool to use?
-
I was looking for 'foundation repair'
-
Can you share the example keyword so we can compare for ourselves within the specified tools?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where can I find a list of CTRs by search engine position, beyond the top 20?
I'm trying to find a comprehensive list of CTRs by search enginge position. The most exhaustive list I've found is this one: https://www.advancedwebranking.com/cloud/ctrstudy/ - which shows CTRs by industry for the positions 1-21. I'm interested in seeing the rates for lower positions as well - does anyone in the community know any (preferably recent) resources for this? Thank you.
Algorithm Updates | | PrebenKaas0 -
Google's Better Ads Chrome update: will it affect email pop-ups?
Chrome will be blocking ads on websites that are not compliant with the Better Ads standards as of Feb 15. Could not find any clues whether a pop-up (not an ad) asking for your email is included in this? We currently have a pop-up that appears on exit intent only (which is not penalized). Any ideas?
Algorithm Updates | | ati10 -
Googles Search Intent – Plural & Singular KW’s
This is more of a ‘gripe’ than a question, but I would love to hear people’s views. Typically, when you search for a product using the singular and plural versions of the keyword Google delivers different SERPs. As an example, ‘leather handbag’ and ‘leather handbags’ return different results, but surely the search intent is exactly the same? You’d have thought Google was now clever enough to work this out. We tend to optimise our webpages for both the plural and singular variations of the KW’s, but see a mixed bag of results when analysing rankings. Is Google trying to force us to create a unique webpage for the singular version, and another unique webpage for the plural version? This would confuse the visitor, and make no sense.. the search intent is the same! How do you combat this problem? Many thanks in advance. Lee.
Algorithm Updates | | Webpresence0 -
I'm Pulling Hairs! - Duplicate Content Issue on 3 Sites
Hi, I'm an SEO intern trying to solve a duplicate content issue on three wine retailer sites. I have read up on the Moz Blog Posts and other helpful articles that were flooded with information on how to fix duplicate content. However, I have tried using canonical tags for duplicates and redirects for expiring pages on these sites and it hasn't fixed the duplicate content problem. My Moz report indicated that we have 1000s of duplicates content pages. I understand that it's a common problem among other e-commerce sites and the way we create landing pages and apply dynamic search results pages kind of conflicts with our SEO progress. Sometimes we'll create landing pages with the same URLs as an older landing page that expired. Unfortunately, I can't go around this problem since this is how customer marketing and recruitment manage their offers and landing pages. Would it be best to nofollow these expired pages or redirect them? Also I tried to use self-referencing canonical tags and canonical tags that point to the higher authority on search results pages and even though it worked for some pages on the site, it didn't work for a lot of the other search result pages. Is there something that we can do to these search result pages that will let google understand that these search results pages on our site are original pages? There are a lot of factors that I can't change and I'm kind of concerned that the three sites won't rank as well and also drive traffic that won't convert on the site. I understand that Google won't penalize your sites with duplicate content unless it's spammy. So If I can't fix these errors -- since the company I work conducts business where we won't ever run out of duplicate content -- Is it worth going on to other priorities in SEO like Keyword research, On/Off page optimization? Or should we really concentrate on fixing these technical issues before doing anything else? I'm curious to know what you think. Thanks!
Algorithm Updates | | drewstorys0 -
People also searched for
Hi There, I am promoting an online events website and would like to know adding long tail keywords (4-6 words unique queries) under "People also searched for:" is a good or bad idea on event pages? My intention is not to stuff page with keywords, although I want to let search engine bot know that particular page is relevant for other mentioned queries as well. So Intent is to sent relevancy signal (via content). So the heading "People also searched for" could be changed to something like: Related searches Searches related to Related queries etc. Thanks
Algorithm Updates | | jamesinhere
James0 -
How to keep damage low on Google after the change of URL's
Hi Peeps, Hope someone can shed a light on this and show a guidance if possible. We are going to move our sites to shopify and shopify's URL's cannot be customized to match exactly like our current URLs. What steps do I need to take so google knows the URL's are changed. Domain will be the same. Thank you in advanced.
Algorithm Updates | | cemalcebi0 -
Does it impact over ranking of any website if their same content being used some other external sources
Hi Moz & members, I just want to make sure over website www.1st-care.org , does it impact over ranking this website if the same content (of about us or home care services) being used some other external sources or local citations places. Do those published same content create any ranking drop issue with this website's and making its content strengthen week? . As I was on 9th position in Google.com before, now it has slipped to 29th position. WHY? is there content issue or anything else which i am not aware.
Algorithm Updates | | Futura
See the content used:
Home page content
About us page content Regards,
Teginder Ravi0 -
Can visitors duration time affect Google Rankings?
Does the time a person stays on a website affect Search Rankings? If so, could the lower time from Adwords Visitors be effecting organic rankings? And the same for bounce rate. If Non-Paid Search Traffic Avg. Visit Duration time is 3:55 and Paid Search Traffic Avg. Visit Duration is 1:59 Could the low duration time be affecting our website rankings?
Algorithm Updates | | hfranz0