Is surfacing top blog posts with read more link could create a boost in traffic to main domain?
-
Hi mozzers,
Because our blog is located on blog.example.com on powered by Wordpress and currently can't migrate it to the main domain, unfortunately. Since we would like to grow our main's domain organic traffic and would like to test an option that could help us leverage the traffic of the top blog posts content. There is a Wordpress API that would allow us to get 100-200 words(snippet of the blog post) from the blog posts into the main domain that would provide a "Read more link" linking back to the blog.
Is this even a good idea assuming we would make sure content is not identical? -
To me, this idea sounded weird and you have confirmed what I was thinking.
Thank you.
-
First of all, if it's pulling a snippet of the blog post, then I'm not sure how you would not make the content identical.
Secondly, I feel like the blog posts on the subdomain would have a better chance at ranking for specific keywords than a snippet of the blog post on the main domain because the URL with the whole blog post would have more content and has the better chance of attracting links including internal links as well.
Also, I don't understand why it would be more important to get the organic traffic to blog content to the main domain instead of the subdomain where the blog is hosted. Both the domain and subdomain are assets owned by the same company so all traffic to both destinations should be valuable. If you setup your blog properly, you can still include all the navigation links to all the main pages of the domain and add internal links within the blog content linking over to the main pages on the domain.
In conclusion, I wouldn't worry about adding the snippets to the main domain and just integrate the two as much as possible by creating the same sitewide navigation and linking within the content as much as possible.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where to Place Quality Content in Order to Create Links?
Assuming we have retained a an award winning journalist to write articles/blog posts about our business. Assuming the content is useful and engaging. Where would be the best place to publish it to create high quality backlinks? 1. Our website blog
Intermediate & Advanced SEO | | Kingalan1
2. Social media sites like our LinkedIn or Facebook pages.
3. Sending completed articles to websites that might potentially have an interest in publishing them.
4. Publishing the articles on our website and then promoting them with Adwords and Facebook to demographics that would find them interesting and link to them.
5. Combination of publishing an article on our website and posting a related article on social media and linking it back to the original article on our website.
6. Place a custom written article of extremely high quality on affiliate website run by the HOTH or a competitor. But before publishing check the affiliate website on AHREFS and Link Research Tools to ensure that the metrics are not at all spammy (decent domain rating). Which of the above options (or combination of) would most likely result in backlinks of good quality? Assume the quality of the writing is excellent. If pitching the content to other websites (#3) would work, how would we identify these websites? Thanks,
Alan0 -
Moved brand's shop to a new domain. will our organic traffic recuperate?
Hello, We are a healthcare company with a strong domain authority and several thousand pages of service related content at brand.com. We've been operating an ancillary ecommerce store that sells related 3rd party products at brand.com/shop for a little over a year. We recently invested in a platform upgrade and moved our site to a new domain, brandshop.com. We implemented page-level 301 redirects including all category pages, product detail pages, canonical and non-canonical URLs, etc.. which the understanding that there would not be any loss in page rank. What we're seeing over the last 2 months is an initial dive in organic traffic, followed by a ramp-up period of if impressions (but not position) in the following weeks, another drop and we've steady at this low for the last 2 weeks. Another area that might have hurt us, the 301 redirects were implemented correctly immediately post launch (on a wednesday), but it was discovered on the following Monday that our .htaccess file had reverted to an old version without the redirect rules. For 3-4 days, all traffic was being redirected from brand.com/shop/url to brandshop.com/badurl. Can we expect to recover our organic traffic giving the launch screw up with the .htaccess file, or is it more of an issue with us separating from the brand.com domain? Thanks,
Intermediate & Advanced SEO | | eugene_p
Eugene0 -
Gradual Increase in Domain Authority After Domain Migration But No Improvement in Organic Traffic Yet
We migrated our domain in early April and simultaneously added an SSL certificate. Everything was done by the books. All redirects implemented perfectly, very few errors. Google notified via Search Console. Despite all steps being done perfectly our domain authority dropped from 24 to 8. Organic traffic dropped from about 80 per day to about 10. Each month domain authority increases by 2 or 3. We are now back up to a DA of 16. But no improvement in organic traffic yet. At what point should organic traffic start to return? Hopefully the consistent improvement in DA is a good sign. I have been told that adding SSL and moving the domain at the same time was a very bad idea. We are starting link building next week. Hopefully that will help further. Any ideas as to when this situation will improve? Needless to say it has been awful for our business.
Intermediate & Advanced SEO | | Kingalan10 -
Irrelevant blog contents negatively affect ranking for main keywords?
Hi Moz Community, I am working at a branding company. Currently, we found our ranking for main keywords (branding company) is dropping a little. I am suspicious of the new blog posts that we published lately. We wrote different kind of stuff, such as company culture, how to inspire employees, the importance of leadership and some other stuff that is actually not as related to our main keyword - branding company. My question is, will these irrelevant posts hurt our ranking for main keyword, to some extent? Thank you. Best, Raymond
Intermediate & Advanced SEO | | raymondlii0 -
Linking to own homepage with keywords as link text
I recently discovered, that previous SEO work on a client's website apparently included setting links from subpages to the homepage using keywords as link text that the whole website should rank for. i.e. (fictional example) a subpage about chocolate would link to the homepage via "Visit the best sweet shop in Dallas and get a free sample." I am dubious about the influence this might have - anybody with any tests? I also think that it is quite weird when considering user friendliness - at least I would not expect such a link to take me to the homepage of the very site I was just on, probably browsing in a relevant page. So, what about such links: actually helpful, mostly don't matter or even potentially harmful? Looking forward to your opinions! Nico
Intermediate & Advanced SEO | | netzkern_AG0 -
Good to Internal Link from Old Blog Posts?
I am working on a site which has good amount of content pages & blogposts. All blog posts & content pages have been indexed in google already since a long time. Will this be a good practice if I internally link to new pages from old pages or a few important pages from those old indexed content pages?
Intermediate & Advanced SEO | | welcomecure0 -
Wordpress to HubSpot CMS - I had major crawl issues post launch and now traffic is down 400%
Hi there good looking person! Our traffic went from 12k visitors in july to 3k visitors in july. << www.thedsmgroup.com >>When we moved our site from wordpress to the hubspot COS (their CMS system), I didnt submit a new sitemap to google webmaster tools. I didn't know that I had to... and to be honest, I've never submitted or re-submitted a sitemap to GWT. I have always built clean sites with fresh content and good internal linking and never worried about it. Yoast kind of took care of the rest, as all of my sites and our clients' sites were always on wordpress. Well, lesson learned. I got this message on June 27th in GWT_http://www.thedsmgroup.com/: Increase in not found errors__Google detected a significant increase in the number of URLs that return a 404 (Page Not Found) error. Investigating these errors and fixing them where appropriate ensures that Google can successfully crawl your site's pages._One month after our site launched we had 1,000 404s on our website. Ouch. Google thought we had a 1,200 page website with only 200 good pages and 1,000 error pages. Not very trust worthy... We never had a 404 ever before this, as we added a plugin to wordpress that would 301 any 404 to the homepage, so we never had a broken link on our site, which is not ideal for UX, but as far as google was concerned, our site was always clean. Obviously I have submitted a new sitemap to GWT a few weeks ago, and we are moving in the right direction... **but have I taken care of everything I need to? I'm not sure. Our traffic is still around 100 visitors per day, not 400 per day as it was before we launched the new site.**Thoughts?I'm not totally freaking out or anything, but a month ago we ranked #1 and #2 for "marketing agency nj", now we aren't in the top 100. I've never had a problem like this. _I added a few screen grabs from Google Webmaster Tools that should be helpful.__Bottom line, have I done everything I need to or do I need to do something with all of these "not found" error details that I have in GWT?_None of these "not found" pages have any value and I'm not sure how Google even found them... For example: http://www.thedsmgroup.com/supersize-page-test/screen-shot-2012-11-06-at-2-33-22-pmHelp! -JasonuhLLtou&h4QmGCW#0 uhLLtou&h4QmGCW#1
Intermediate & Advanced SEO | | Charlene-Wingfield0 -
Merging Domains... Sub-domains, Directories or Seperate Sites?
Hello! I am hoping you can help me decide the best path to take here... A little background: I'm moving to a new company that has three old domains (the oldest is 10 years old), which get a lot of traffic from their e-letters. Until recently they have not cared about SEO. So the websites have some structural, coding, URL and other issues. The sites are indexed, but have a problem getting crawled and/or indexed for new content - haven't delved into this yet but am certain I will be able to fix any of these issues. These three domains are PR4, PR4, PR5 and contain hundreds of unique articles. Here's the question... They want to move these three sites **to their main company site (PR4) and create sub domains for each one. ** I am wondering if this is a good idea or not. I have merged sites before (creating categories and/or directories) and the end result is that the ONE big site, is much for effective than TWO smaller, less authoritative sites. But the sub domain idea is something I am unsure about from an SEO perspective. Should we do this with sub domains? Or do you think we should keep the sites separate? How do Panda and Penguin play into this? Thanks in advance for the help! SD P.S. I'm not a huge advocate in using PR as a measurement tool, but since I can't reveal the actual domains, I figured I would list it as a reference point.
Intermediate & Advanced SEO | | essdee0