SEO: High intent organic revenue down in Europe
-
Our team is stumped and we are hoping some of you might have some insight! We are seeing a drop in Europe organic revenue and we can't seem to figure out what the core cause of the problem is.
What's interesting, the high intent traffic is increasing across the business, as is organic-attributed revenue. And in Europe specifically, other channels appear to be doing just fine. This seems to be a Europe high-intent SEO problem.
What we have established:
- Revenue was at a peak in Q4 2017 and Q1 2018
- Revenue dips in mid-late Q2 2018 and again in Q4 2018 where it has stayed low since
- Organic traffic has gone up, conversion rate has gone down, purchases have gone down
- Paid search traffic has gone up, conversion rate has gone down slightly, submissions have gone up
- Currency changes are minimal
- We cannot find any site load issues What we know happened during this time frame (January 2018 onward):
- Updates to the website (homepage layout, some text changes) end of April 2018
- GDPR end of May 2018
- Google Analytics stops being able to track Firefox
Europe is a key market for us and we cant figure out what might be causing this to happen - again, only in Europe - beyond GDPR and the changes we've made on our site is there anything else major that we're missing that could be causing this? Or does anyone have any insights as to where we should look?
Thank you in advance!
-
For example, the amount of organic visitors, can depend on if Google is rolling out a Google algorthim update?
Here at Walsh & Partners Ltd, we see massive fluctuations in where our website ranked, and number of organic visitors, during the March Google Core Update 2024. So, it might be that there is a significant algorithm update underway?
-
@Vijay Gaur I also wanted to add that we checked and haven't seen any issue with bot traffic
-
Hello, thank you for your reply!
1. We are just seeing this trend in European countries.
2. We manage SEO data with google analytics, console, VPN searchers and ahrefs. Our target market is researchers that are publishing research (specifically non-native speakers).
3. Yes it is cyclical - we typically see a lull during the summer and winter holiday (similar to the US academic calendar). For most of our customers, it depends on how often they publish.
4. I'm not familiar with spam (bot) traffic. What is the best way to look into this? -
Hi There,
The information above looks insufficient to draw conclusions, however, I understand your main concern is about a drop in organic traffic from a specific geographic region and conversion drop as well.
Here are some further questions:
- -Is your industry seeing a downtrend in general in Europe or elsewhere?
- How are you managing the international SEO of your website? What is the main target market for your website? How is it international targeting setup in google search console (old version)?
- Is your business cyclical in nature?
- Have you analyzed whether the earlier traffic was spam(bot ) traffic, how much is the drop from such traffic?
Thanks,
Vijay
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Log-in page ranking instead of homepage due to high traffic on login page! How to avoid?
Hi all, Our log-in page is ranking in SERP instead of homepage and some times both pages rank for the primary keyword we targeted. We have even dropped. I am looking for a solution for this. Three points here to consider is: Our log-in page is the most visited page and landing page on the website. Even there is the primary keyword in this page or not; same scenario continues Log-in page is the first link bots touch when they crawling any page of our website as log-in page is linked on top navigation menu If we move login page to sub-domain, will it works? I am worrying that we loose so much traffic to our website which will be taken away from log-in page sub domain Please guide with your valuable suggestions. Thanks
Algorithm Updates | | vtmoz0 -
Our company is mentioned on some high-traffic, authoritative sites and some of our products are linked as well. If we link to those pages, does it affect our SEO? How can we take advantage of those mentions?
I heard that if you link to another site, when Google indexes your site, they crawl that page that is referenced. By whatever metrics they use, if that site has your name or a link to your site, Google would rank it higher. I am not sure how true that is, but what value does another site mentioned our site have on our SEO?
Algorithm Updates | | JonathonOhayon1 -
Seo results are down. Is my "all in one seo pack" to blame?
My website www.noobtraveler.com has shown a dip of 40% since Penguin's last update in November. I also transferred hosting at time, but I was wondering if I'm over optimizing with the all in one seo pack. I would appreciate it if someone could do a quick sweep and share their thoughts. Thanks!
Algorithm Updates | | Noobtraveler0 -
Local Vs National SEO Rankings
Hi Guys, I just had a quick question, is it truly possible to rank number one worldwide/nationally for a keyword phrase these days such as, Computer repair services. I'm not too concerned with the local serps that come up above the fold. I'm just more concerned, if Google is looking to serve more local results into the regular serps listing? I hope that makes sense thanks. Best, Peter
Algorithm Updates | | PeterRota0 -
Video SEO: Youtube, Vimeo PRO, Wistia, Longtail BOTR Experience and questions
Obviously Video SEO is changing, Google is figuring out how to do it themselves. We are left wondering… Below we have tried to explain what we have learned and how the different sites work and their characteristics (links to graphics provided) Our problem is: We are not getting congruent Google site:apalytics.tv Video filter results. We are wondering how duplicate content may be affecting our results… and if so, why will Youtube not be duplicate and prevent your own site SEO efforts from working. Is Youtube special? Does that include Vimeo too? We see our own duplicate videos on multiple sites in Google results, so it seems it is not duplicate related…? We’d appreciate your experience or add to our questions and work as a community to get this figured out more definitively. Thanks! We’ve tried four video hosting solutions at quite a cost monetarily and in time. 1.) Youtube, which gets all the SEO Juice and gets our clients on to other subjects or potentially competitive content. Iframes just don’t get the results we are looking for. 2.) See Vimeo Image: Vimeo PRO, a $200 year plus solution that allows us to do many video carousels on our own domains hosted on Vimeo, but are very limited in HTML as only CSS content changes are allowed. While we were using Vimeo we allowed the Vimeo.com community to SEO our content directly and they come up often in search results. Due to duplicate content concerns we have disallowed Vimeo.com from using our content and SEOing our content to their domain. However, we have many “portfolios” (micro limited carousal sites on our domains) that continue to carry the content. The Vimeo hosted micro site shows only three videos on Google: site:apalytics.tv During our testing we are concerned that duplicate content is causing issues too, so we are getting ready to shut off the many microsite domains hosted at Vimeo. (Vimeo has an old embed code that allows a NON-iframe embed – but has discontinued it recently) That makes it difficult if not impossible to retain SEO juice for anything other than their simple micro sites that are very limited! 3.) See Wistia Image: Wistia, a $2000 year plus solution that only provides private video site hosting embedding various types of video content on one’s site/s. Wistia has a free account now for three videos and limited plays – it’s a nice interface for SEO but is still different than BOTR. We opted for BOTR because of many other advertising related options, but are again trying Wistia with the free version to see if we can figure out why our BOTR videos are not showing up as hoped. We know that Google does not promise to index and feature every video on a sitemap, but why some are there and others are not and when remains a mystery that we are hoping to get some answers about. 4.) See Longtail Image: Longtail, Bits On The Run, (JW Player author) a $1,000 year plus like Wistia provides private hosting, but it allows a one button YouTube upload for the same SEO meta data and content – isn’t that duplicate content? BOTR creates and submits video sitemaps for your content, but it has not been working for us and it has been impossible to get a definitive answer as I think they too are learning or are not wanting the expose their proprietary methods (which are not yet working for us!) 2O9w0.png 0eiPv.png O9bXV.png
Algorithm Updates | | Mark_Jay_Apsey_Jr.0 -
What are the good strategies using satellite sites in SEO??
Hello to everybody, We'are thinking about launching a massive amount of satellite websites in order to promote our website. Is it really efficient in terms of link building? Or is the ROI really small due to the amount of time and money needed to create and manage these websites? Thanks a lot!!! Update: Thanks to all of you for all these interesting answers!
Algorithm Updates | | sarenausa1 -
Does my overly dynamic website hurt my SEO?
I have heard from a couple of people that my overly dynamic URL's hurt my SEO tremendously. Can anyone verify that? Of course my provider says it doesn't matter but I take what they say with a grain of salt. Another thing, my web crawls show a TON of errors for duplicate page title and overly dynamic url and duplicate page content. How big of a deal is this? http://www.nvclothing.com
Algorithm Updates | | sviohl0 -
Local SEO url format & structure: ".com/albany-tummy-tuck" vs ".com/tummy-tuck" vs ".com/procedures/tummy-tuck-albany-ny" etc."
We have a relatively new site (re: August '10) for a plastic surgeon who opened his own solo practice after 25+ years with a large group. Our current url structure goes 3 folders deep to arrive at our tummy tuck procedure landing page. The site architecture is solid and each plastic surgery procedure page (e.g. rhinoplasty, liposuction, facelift, etc.) is no more than a couple clicks away. So far, so good - but given all that is known about local seo (which is a very different beast than national seo) quite a bit of on-page/architecture work can still be done to further improve our local rank. So here a a couple big questions facing us at present: First, regarding format, is it a given that using geo keywords within the url indispustibly and dramatically impacts a site's local rank for the better (e.g. the #2 result for "tummy tuck" and its SHENANIGANS level use of "NYC", "Manhattan", "newyorkcity" etc.)? Assuming that it is, would we be better off updating our cosmetic procedure landing page urls to "/albany-tummy-tuck" or "/albany-ny-tummy-tuck" or "/tummy-tuck-albany" etc.? Second, regarding structure, would we be better off locating every procedure page within the root directory (re: "/rhinoplasty-albany-ny/") or within each procedure's proper parent category (re: "/facial-rejuvenation/rhinoplasty-albany-ny/")? From what I've read within the SEOmoz Q&A, adding that parent category (e.g. "/breast-enhancement/breast-lift") is better than having every link in the root (i.e. completely flat). Third, how long before google updates their algorithm so that geo-optimized urls like http://www.kolkermd.com/newyorkplasticsurgeon/tummytucknewyorkcity.htm don't beat other sites who do not optimize so aggressively or local? Fourth, assuming that each cosmetic procedure page will eventually have strong link profiles (via diligent, long term link building efforts), is it possible that geo-targeted urls will negatively impact our ability to rank for regional or less geo-specific searches? Thanks!
Algorithm Updates | | WDeLuca0