Best strategy for Researching for FAQ

[RaviM]

Hi,

I work for an eCommerce. I want to create a FAQ section on category pages with the question relative to that particular category.

For Example -https://www.lockthedeal.com/catalog/energy/battery/four-wheeler?subcategory=Cars

This is a sample URL for which I want to create a FAQ section.
What would be the best way to do research for FAQs?

[RaviM]

Hi,

Thanks, BobGW and  Everett for your valuable suggestion.
I am in talks with my customer service guys and asked them to create a sheet of questions.

@Everett, I am looking into the tools you have shared.

[Everett]

Hello Ravim,

I agree with Bob that the best place to start is by finding out what your customers ask, and the best place for that is the customer service people in your company, or whoever answers the phone/chat and speaks with customers directly.

In terms of keyword research, there are a number of great tools out there. I like Answer The Public, GuberSuggest, aHrefs, Moz, SEMRush... Just look for who/what/when/where/why/how questions related to that product/keyword.

Here's a great tool I use to help scrape and organize people also ask (PAA) results:
https://www.hannahrampton.co.uk/google-qa-people-also-ask-research/

And, of course, you can just go to Google and start checking for yourself. See what Google is suggesting as you type. See what questions show up in the PAA accordions.

[BobGW]

Hello,

There are some ways.

#1 talk to customer service and see what calls or emails they've had on the products in the category, or what they know about the category from working with customers. This will give you a more 10X FAQ.

Despite that, you can research the appropriate on Google, which will be useful information and needs to be included but will not make it dynamic.

You need to talk to someone who is in the business of working with customer service in each area to do the best job, whether it's in your company or not. Otherwise, you can simply Google the information, tailor what you know, and make the best FAQ possible. Try to always include something that's not in Google search that sets you apart.

I'm sure other more premium members will have other ideas. My suggestion is just our standard practice. I don't know what level you are at.