Google Analytics Showing Inflated Product Revenue
-
Hi-
For the month of Feb on two of our sites we are seeing inflated product revenues. I have not seen this before and I am not having any luck searching for answers.
Here is the issue:
- Product B sells for $159.95
- For the month of Feb we sold 3 thus revenue should be ~$479.85
- GA is showing Product B's revenue at $3,360.00
I read online that sometimes folks will bookmark the receipt page and that can cause this and we would need to put a catch in place for this but I am guessing this is not the case as it is happening on two sites.
Please let me know if you have any questions.
-
Hi Melissa,
I have seen this happen in the past, and it came down to the developer on the site, testing prior transactions where the analytics code would flag as the viewing of the invoices where rendered on the site.
Did you start running GA eCommerce code after the site was already live? Could it be possible that an older transaction (previously not recorded by GA) may be the cause? Can you view the transaction ID's to see if they are consistent as there may be a one or more not in the same ID range for the last month...
Hope this helps!
Dan
-
Here is some other interesting information. I ran some sales reports from our eComm platform and according to sales we did no sell a single "product b" the entire month of Feb.
-
OK I will do some more digging Oleg.
Upcounsel: The two sites have different Google Accounts...not reporting on the same account.
-
Yea seems weird that $3360 is not even divisible by 159.95.
Do you have other products that are logging revenues? Could that revenue be including other product sales accidentally?
I also wonder if this revenue reporting was working correctly before, or just recently implemented?
Even though 3360 / 159.95 does not work out, if 159.95 was rounded up to 160, then it would be saying you sold 21 units.
Also- you say two sites, are they reporting separately or into the same account? Or is this exact same number incorrectly appearing on two different sites and GA accounts?
-
Is the quantity correct?
You just need to do some detective work in GA and see when/where the product purchases were logged. How many different people? Did they revisit the same page (as you mentioned)? Where is your conversion tracking code located?
There are so many questions/possibilities that it's hard to determine without actually going into GA, following the conversion funnel, troubleshooting on page analytics code and analyzing the situation.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google analytics suddenly stopped tracking all my landing pages
Hey guys. I love the new update of GA. Looks so clean. So, of course, I was excited to see how my landing pages were doing. I went to behavior, all content, all pages. And I noticed it's only showing me 19 pages out of the 93 I have indexed. And none of the top ones at all! Can't find them anywhere in GA! Anyone seen this before? Thank you so much
Reporting & Analytics | | Meier0 -
How do you analyze a traffic drop with no historic Google Analytics data?
A client of mine has a large website with multiple sections (shop, forums, articles, etc.) that apparently had a significant reduction in rankings, traffic, and sales in the past. However, historic Google Analytics data is not available for the site, and I'm having troubles identifying anything concrete about the traffic drop, such as when it happened, what pages/sections it happened to, etc. The shop traffic drives most of the revenue, but it's a small number compared to the forums traffic, so it's hard to pick anything out of top-line trends like SEMrush offers. What tools or strategies might help in this situation?
Reporting & Analytics | | AdamThompson0 -
Google Analytics Data
What tools can one use to audit a site to ensure that Google Analytics is capturing all the visits that we are getting? TIA Asif
Reporting & Analytics | | prsntsnh0 -
Google Analytics Code
We have a quick question about our Google Analytics code: We recently updated to a re-marketing Analytics code, and some of our traffic numbers seem to be off by a bit. I used the Google Tag Assistant Chrome Extension today, and noticed that it's finding our old Analytics code on our pages, but it's coming up as an error due to "no HTTP Response". I am attempting to remove this code from the website, but it is nowhere to be found in the HTML coding. Only the current one is there. So I'm wondering if this second Analytics code is effecting our traffic and reporting, even if the code is currently non-functional? and if it is, how could I go about removing it if it's not currently in our HTML? Thanks!
Reporting & Analytics | | PlanetDISH0 -
Are RSS fees tracked by Google Analytics?
In both the new GA and former version, how are RSS feeds handled by Google Analytics. If not, is there an easy means by which to account for this traffic, in order to have a better picture of traffic. Thanks. Alan
Reporting & Analytics | | ahw0 -
Best top 5 actionable insights from Google Analytics
Buongiorno from 14 degrees C cloudy wetherby UK 🙂 With a whole gamut of books out there are written around the topic of "Actionable Web analytics" where you have to wade through chapters of how to suck eggs and how to get analytics part of your business culture (whatever! most clients who look after their websites are entry level Marketing Execs who pay the digital agencies to do the thinking for them) I'd like to cut to the chase and list out say a top 5 of actionable insights a client would actually give the time of day for so heres my top five, whats yours? 1. Landing page bounce - showing them the £5k landing page designed with no conversion thinking is turning off customers
Reporting & Analytics | | Nightwing
2. Synching up PPC campaigns to analytics and showing them how much money they are waisting
3. Goal funnels - Showing them there 20 step shopping conversion funnel gets abandoned at step 3
4. Non brand keyword traffic (although a stack of this gets blocked by "not provided" Big groan...)
5. Event tracking on there 10 page carousel anner showing them no one clicks on banners 2 - 10 So under the strict label of "Actionable data only" from Google analytics whats your best insights you share with clients in the hope that they may actually give data reports the time of day! Grazie tanto,
David1 -
Can you re sit the Google analytics IQ test?
Damn I just failed the Google analytics IQ test with a score of 65% 😞 You need 80% to pass... My natural instinct is to resit but after 30 mins of googling around Ive got no answer to the following question: "Can you resit the Google Analytics IQ test for free or do you have to pay again". Any insights welcome...
Reporting & Analytics | | Nightwing0 -
Google Product Feed help
Hello, We are working with a particular service that uses our Google product feed to pull information. We wanted to add product info such as dimensions and hex colors for each product to better service the third party we are using, but we not sure if this is something Google supports in their feed. Would it cause any problems if we added that info in? Thanks for any help! Also, my knowledge regarding a Google product feed is lacking so if the question is confusing or I didn't give enough info on our situation just let me know and I'll do what I can to better explain.
Reporting & Analytics | | ClaytonKendall0