Back link plan discussion
-
When you have a lot of keywords that you rank for say something like 15,000 or more.
How do you develop a good back link plan?
I was thinking to first look at the highest volume keywords we already rank for but aren't in the top 1-3 spots. To focus on those few words trying to obtain more high quality back links. But I'm not sure if this is the best plan .
What would you do?
What are some good consistent back link plans you can use to work on a keyword or lots of keywords?
Thanks for the discussion,
Chris
-
Appreciate the answer.
That was sort of my game plan to pick out our top 4 keywords that we aren't ranked on Google spots 1-3 but would bring us back the most volume of traffic. I do have four keywords like this that we are are either at the bottom of page 1 or on page 2 & if we obtained a better rank could bring back 11,500 to 30,000 per-keyword.
I just didn't want to focus on only 4 keywords by trying to get anchored text links or high quality links by manually reaching out to sites for only those four keywords if there was another plan to distribute more juice to a wider variety of words.
But you are correct that is the issue with coming up with a plan, that we have so many keywords some that bring back little traffic some that bring back a lot and how do we focus on the many or should we just focus on the four for now and then focus on a new set once a goal is accomplished.
-
Hi Chris,
I'm not sure I fully understand your question:
"The question now is, How with so many ranking keywords do you come up with a solid back link plan."
Do you mean how many keywords you can target with link building?
If so, that's not really the way to think about it because most high-quality link building won't use your keywords as anchor text and may not link directly to your commercial landing pages. The approach should be on getting links into the domain which are high quality which 1) help the domain as a whole and 2) can be filtered to your key pages via good site architecture.
Going back to your first question, if you are going to focus on link building, then you do need to prioritise and focus on key landing pages first. But you have two options for this:
-
Try to get links directly to those pages - this is hard unless those pages are link worthy in some way or you're prepared to pay for links to those pages which I wouldn't advise.
-
Try to get links to your domain/content and then use internal linking to filter link equity to your key pages.
Link building with a focus on improving 15,000+ keywords individually isn't going to happen and probably why you're struggling with this a bit. Focusing on a few at a time by doing the things above or trying to improve the domain as a whole is going to be more helpful I think.
Cheers.
Paddy
-
-
The company is in an odd industry, real estate. So our user base is posting out content in a sense which drives traffic. We don't have many "articles" or "content blogs" ranking for big keywords.
If you'd like to do a review just use MOZ Domain Tool we are www.nystatemls.com
-
Our website is well out of the "early stages" we are ranked for nearly 17,500 keywords bringing in about 200,000 unique visitors a month and 1 million page views. Most of this happened naturally without any focus on Search Engine Optimization.
The question now is, How with so many ranking keywords do you come up with a solid back link plan. I am looking for something consistent, that a team could start doing every week to capitalize on the keywords we are ranked for that have huge traffic potential that are near the top but not in place yet.
Just sounds sort of crazy that the best option is to manually reach out to high PR sites to see if we can get a back link to either our ROOT or an Anchored Text.
Any ideas?
-
"Ultimately, you should be trying to come up with ways to make your website naturally link worthy so that you end up getting links which you didn't ask for."
Paddy is absolutely right.
You say that you have rakings for 15,000 keywords. Let's say that is done by 500 articles. If your content is superb enough for each of those 500 articles that the pull in just one natural link per year for each. That is a nice number of links.
If you spend the next year improving that content enough that each article pulls 2 links per year, that is almost like having a full time person doing link building.
-
Hi Chris,
Link building can be very manual, particularly in the early days of a website and when you're trying to get going. Ultimately, you should be trying to come up with ways to make your website naturally link worthy so that you end up getting links which you didn't ask for.
This can come a few ways:
- Your product or service being genuinely useful to your target audience or within your industry so that people recommend it/reference it etc
- Creating content which genuinely answers questions and solves problems for your target audience
- Creating content which has some kind of an angle which encourages top tier sites or bloggers to links to it such as informative guides or statistics/data related to your industry
You may find it hard to get links to lots of your product or sales pages unless they are link worthy in themselves. So also try to focus on getting links to your content and then distributing the link equity from these pages to your key pages.
I hope that helps!
Paddy
-
But is the real plan to get back links to reach out to these high powered domains? That seems very manual and time consuming. I understand some may need to be done like this but how do you outsource or come up with a real plan to get back links each day or week from good sources without using spam methods.
-
Let's consider two goals...
First: Try to improve rankings where a modicum ranking improvement in position will best move the needle of your business. Very often these are pages on your site that rank at #4, #5, #6, or so for money keywords at the present time. Getting a ranking boost there will result in a major improvement in your revenue. Improving the content on that page and making other improvements that might facilitate conversions can make big paybacks.
Second: Often, people try to improve the rankings of sales pages, but, it is often easier to improve the rankings of article pages - especially if they are fantastic. So, I would suggest, after picking some pages for your first goal, write comprehensive articles that thoroughly explain that topic. These articles might attract links, they might be better targets when asking for links, these pages might rank better than your sales page. You will link them to your product pages and make every visitor to the article page know that you have the items for sale.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sub domains take away the pagerank/link juice of main website?
Hi all, I would like to know how sub domains will be collaborated with domain or main website in terms of authority, backlinks, link juice, etc...Link juice will be passed to sub domains from domain or vice versa? If there are large number of pages in sub domain, will that going to impact the ranking of main domain? Backlinks of sub domain are going to be a deciding factor for website ranking too? Thanks
Algorithm Updates | | vtmoz0 -
A page will not be indexed if published without linking from anywhere?
Hi all, I have noticed one page from our competitors' website which has been hardly linked from one internal page. I just would like to know if the page not linked anywhere get indexed by Google or not? Will it be found by Google? What if a page not linked internally but go some backlinks from other websites? Thanks
Algorithm Updates | | vtmoz0 -
Do we need to Disallow profiles from discussions or forums?
Hi, We have a forum where users create different threads like any other community...ex..Moz. Thousands of pages are getting created. New threads and comments are Okay as they have relevant content. We are planning to "Disallow" all profile pages as they do not help with content relevancy and may dilute the link juice with thousands of such profile pages. Is this right way to proceed? Thanks
Algorithm Updates | | vtmoz0 -
Dofollow Links on Press Releases: Good or Bad?
Hello, I know that Google says that you are supposed to make anchored text links nofollow on press releases, but what about just putting the site url itself (example.com) and making it dofollow? Is that okay?
Algorithm Updates | | WebServiceConsulting.com0 -
How on earth is a site with ONE LINK ranking so well for a competitive keyword?
Ok, so I'm sure you get the gist of what I'm asking about in my question. The query is 'diy kitchens' in Google UK and the website is kitchens4diy[dot]com - which is ranking in third from my viewing. The thing is, the site has just ONE BACKLINK and has done for a good while. Yet, it's ranking really well. What gives?
Algorithm Updates | | Webrevolve0 -
Do links from unrelated sites dilute your rankings for your key phrases?
do links from unrelated sites dilute your rankings for your key phrases? i've always heard don't get links from unrelated sites but if that mattered, then how would sites with totally diverse pages such as newspaper sites, sears, and other catalogue sites rank for these diverse subjects on their site? How does Facebook rank when it gets 100,000 links a day from sites that have nothing to do with a social media site? I'd love to hear everyone's opinion on this. Also, Do links from unrelated sites give less push than related links? Take care,
Algorithm Updates | | Ron10
Ron0 -
Are links irrelevant now?
After having one of my sites trashed by penguin, I rebuilt it on a new domain. Pretty much everything was the same except for the look of the site plus I decreased the keyword density and did a few other things to avoid future Penguin penalties. I created a small number of directory links. My site is now maybe 6 months old, doesn't get much traffic, however I wa suprised to see that my main keyword " uncontested divorce lawyer" is now ranking number 1 in google in US ! This despite the EMD update. The domain name is www.uncontesteddivorce-lawyer.com . Like I said I still don't get a lot of traffic on this site. I have another site which until recently was driving over 500 visitors a month, since November it has declined to 350 a month. This site is over 4 years old and was unaffected by all the updates, until recently. It too is an EMD but has more links. Not co complain but can anyone explain the #1 rating? Also it would appear that links are practically irrelevant. I have read and heard that practically no one is linking to content, instead they are sharing, liking, etc. Any comments
Algorithm Updates | | diogenes0 -
Let's talk about link networks
With the recent deindexing of blog/link networks, I was hoping to get the Q&A's take on what defines a link network. Are all link building services using link networks? Would you consider something like: submitedge.com thehoth.com To use link networks? They generate links for you, but most of the time they will do it with "decent" content, on sites like Wordpress, Blogger, Squidoo and other similar sites. I don't think that most of their link sources are owned internally, but I could be wrong. Some of them use profile links to send links to their articles, which is garbage. Would you suggest staying away from services like this all together? I'd say that 90% of the services offered on submitedge might be junk, but a few look useful. I've seen a few people at my company have success with them, but fully understand that it could be short term, and potentially inevitable that those links get deindexed. I'd like to potentially find a good link building service that could bridge the gaps between when I have time to write content and do link building, as I know the engines like to see a steady stream of both. Any thoughts? Any other services you guys have used with some success? I am not looking for sites like fiverr or anything quick/cheap. I'd be willing to spend the appropriate money occasionally when I think I could use a few extra links, but don't think I need a regular link builder (as that's something I like to do). I also don't want to go the route of outright buying links from other websites. Cheers, Vinnie
Algorithm Updates | | vforvinnie2