A grade optimised posts not showing in SERPs
-
Hi all,
I've been using Moz to research, optimise and grade a broad range of copy and blog posts over the years. After the optimisation process I've always seen a relatively quick improvement of pages/posts in SERPs.
I am currently working on a new website launched earlier in the year on a subdomain. There's a sitemap, fresh content added every month and the site has an verified Google Analytics and Search Console account. The content is quite niche with low traffic data for related terms, however, I am finding that after three or four weeks the optimised posts aren't displaying in the top 50 results in Google.
These are the posts:
https://sykeshome.europe.sykes.com/cut-the-cost-of-customer-support-use-a-work-at-home-model/ - optimised for "Cut the cost of customer support" (and also "Cut the cost of customer support: use a work-at-home model")
https://sykeshome.europe.sykes.com/quality-and-compliance-in-a-work-at-home-environment/ - optimised for "Quality and compliance" (and also "Quality and compliance in a work-at-home environment")
As a new website launched on a subdomain there aren't currently any inbound links, but I wanted to know if I am simply being impatient in expecting the above posts to rank higher (if only slightly), or if there could be a reason optimised content with a Moz A grade isn't showing in the first 50 results.
Any advice or pointers would be much appreciated.
Jonathan
-
A good example of how not to write and optimise a blog post https://mynewsfit.com/why-to-use-royalty-free-music-in-content-creation/
-
Great! Happy to hear that all worked out!
-
Quick update: this did just turn out to be a case of me being impatient with a new website. A few days after my last post (above) all the optimised pages started showing high in SERPs. The info on supporting inbound links is very helpful however.
-
That's great, thanks for clarifying and for all your advice, it is much appreciated.
-
The links don't necessarily have to be from the same websites that are linking to the top results. They'll need to be from relevant websites or relevant pages & articles to your website.
-
Many thanks for that advice, it is very helpful.
To clarify, do I need to build inbound links from the websites that are already linking to the top results in Google for the exact match search, or, do I need to build inbound links from more related websites that help support the nature of my content (which also help Google to understand that the copy is about work-at-home solutions for businesses, and not work-at-home job opportunities)?
-
Well with the recent updates from Google, we're seeing a shift from exact-match search results to satisfying searcher intent. So based on the query "Quality and compliance in a work-at-home environment" and the search results page, it seems Google is trying to satisfy the intent behind the search by providing different types of results - when I checked the top resulting pages, I can see that they are very different in what they offer and the information they hold.
In the case of the pages you shared, there are probably more factors that need to be considered besides optimizing the page to match the exact query. These include the internal & external links to these pages and the content/topics of the pages that are linking to these pages.
-
Thanks for the feedback, it is much appreciated. When I search for the optimised term "Quality and compliance in a work-at-home environment" the first results are actually completely irrelevant - they are basically job sites advertising quality and compliance jobs, and they don't have anything to do with dealing with quality and compliance when working from home (which is what the post is about).
Isn't it odd that a search for the optimised term "Quality and compliance in a work-at-home environment" doesn't even bring up the post in the first 200 results? I've never had that before - I've had optimised pages appearing on page 1, 2, 3 or 4 of SERPs dependent upon competition, but I've never optimised posts and not had them show at all (even for an exact match search).
Obviously, in the first 200 results there are a lot of low domain authority sites, so I'm still baffled as to why the optimised pages aren't showing at.
At the moment this isn't about ranking higher, it's about being ranked at all. Any ideas?
-
I heartily agree with this answer
-
Hi JC,
I can see that the pages are indexed and showing up when running a "site:" search . So you're good on that front. The fact that its not ranking high enough is probably due to a number of factors. I would suggest running a query for what you think each page should show up for, and seeing what's actually ranking in the first page. Check the content of the ranking pages, the main website, and run a high-level backlink analysis to give you an idea of what you're up against.
Once you identify the gaps, you'll get a good idea of what needs to be done to rank higher.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Allowing Guest Posts on Website
I am planning to allow Guest posts on my website blog where authors or writers can post articles to my blog. All content will be manually approved by me. But i would like to know if guest posts will cause any harm to my site or is it good way to generate content. Another thing as guest posts will be having do-follow links & author section too will be up. So firstly i would like to know whether its a good step or not? Would even like to know what checks should i do before approving a guest posts?
Intermediate & Advanced SEO | | welcomecure0 -
Back links Building and article/blog posting
Hi all, I have been researching the best way for back links building, and I would like to ask few questions before I start. Which one of these tools would you recommend for back link building diagnostics. www.linkrisk.com - www.linkdetox.com What would be the best procedure to begin creating healthy back links? Would looking at my competitors back links help me? What would be the recommended amount of back links created per week? Also how many blogs entries should we aim to create per week? The website i'm working on is manvanlondon.co.uk If you guys have any further suggestions please let me know. Many thanks for your time.
Intermediate & Advanced SEO | | monicapopa0 -
My website has dropped in the rankings drastically. How can I get it back up the SERPs?
I manage a website that I took over 6 months ago - the site was sitting happily on page one of google so I haven't had to do much to keep it there - other than a few onsite improvements. However, last week the site dropped off the SERPs. The site is http://www.pro-techairconditioning.co.uk/content/home.html Could someone please suggest reasons for this and ways to solve the problem? Thanks
Intermediate & Advanced SEO | | SWD.Advertising0 -
Internal Search Results Appear in Google SERPS
My friend is running an ecommerce store selling apparels. How can we make internal search results to appear in Google SERPS and rank them? For example: the query is "peplum dress". You type the query into the internal search box and it returns a set of results. In this case, it's product listing. How can we optimize and rank it so it appears in Google SERP? Do we do it the traditional way in terms of links? Say URL is: http://www.asos.com/search/peplum-top?q=peplum+top&r=2 And we build links to it? Some of you may ask why not create a dedicated page for this, the reason being we'd have too many categories if we were to create one for each. Thoughts?
Intermediate & Advanced SEO | | WayneRooney0 -
Is it possible to get job pages in the SERPs to compete against the likes on Monster and Indeed?
Is it possible to get job pages in the SERPs to compete against the likes on Monster and Indeed? I'm looking to build specific pages for jobs that are posted on our website, but I feel it's a tough challenge for any site to compete? Are there better options?
Intermediate & Advanced SEO | | Hughescov0 -
Why is my Crawl Report Showing Thousands of Pages that Do Not Exist?
Hi, I just downloaded a Crawl Summary Report for a client's website. I am seeing THOUSANDS of duplicate page content errors. The overwhelming majority of them look something like this: ERROR: http://www.earlyinterventionsupport.com/resources/parentingtips/development/parentingtips/development/development/development/development/development/development/parentingtips/specialneeds/default.aspx This page doesn't exist and results in a 404 page. Why are these pages showing up? How do I get rid of them? Are they endangering the health of my site as a whole? Thank you, Jenna <colgroup><col width="1051"></colgroup>
Intermediate & Advanced SEO | | JennaCMag
| |0 -
I have search result pages that are completely different showing up as duplicate content.
I have numerous instances of this same issue in our Crawl Report. We have pages showing up on the report as duplicate content - they are product search result pages for completely different cruise products showing up as duplicate content. Here's an example of 2 pages that appear as duplicate : http://www.shopforcruises.com/carnival+cruise+lines/carnival+glory/2013-09-01/2013-09-30 http://www.shopforcruises.com/royal+caribbean+international/liberty+of+the+seas We've used Html 5 semantic markup to properly identify our Navigation <nav>, our search widget as an <aside>(it has a large amount of page code associated with it). We're using different meta descriptions, different title tags, even microformatting is done on these pages so our rich data shows up in google search. (rich snippet example - http://www.google.com/#hl=en&output=search&sclient=psy-ab&q=http:%2F%2Fwww.shopforcruises.com%2Froyal%2Bcaribbean%2Binternational%2Fliberty%2Bof%2Bthe%2Bseas&oq=http:%2F%2Fwww.shopforcruises.com%2Froyal%2Bcaribbean%2Binternational%2Fliberty%2Bof%2Bthe%2Bseas&gs_l=hp.3...1102.1102.0.1601.1.1.0.0.0.0.142.142.0j1.1.0...0.0...1c.1.7.psy-ab.gvI6vhnx8fk&pbx=1&bav=on.2,or.r_qf.&bvm=bv.44442042,d.eWU&fp=a03ba540ff93b9f5&biw=1680&bih=925 ) How is this distinctly different content showing as duplicate? Is SeoMoz's site crawl flawed (or just limited) and it's not understanding that my pages are not dupe? Copyscape does not identify these pages as dupe. Should we take these crawl results more seriously than copyscape? What action do you suggest we take? </aside> </nav>
Intermediate & Advanced SEO | | JMFieldMarketing0 -
Is there any SEO benefit for links shared in Facebook feeds or wall posts?
Is there any SEO benefit for links shared in Facebook feeds or wall posts?
Intermediate & Advanced SEO | | NinjaTEL30