H1 and H2 copy
-
Does the targeted keyword need to be embedded in a longer phrase for the H1 and H2 or is it better to have the keyword by itself?
-
Not a problem!
-
thanks you for the advice
-
That depends upon the page which you have produced. If for example, your target keyword was "mortgage calculator" and you had created an actual mortgage calculator for your site, it would be fine to just have the keyword by itself. Let's imagine a different situation, where you still want to target the same keyword ("mortgage calculator") but you have instead written a blog post comparing different mortgage calculators. Someone searching for "mortgage calculator" would want to find an actual calculator (quickly) and not your post, so using the keyword on its own would be a little manipulative. Instead you'd use an H1 / H2 more like "Mortgage Calculators 2019: Ten Calculators Compared and Reviewed"
Basically it comes down to how closely your content and URL(s), match the intent of the searcher - and how much effort has been invested in your attempt to rank. If you're targeting big, competitive keywords with blog posts then your targeting is wrong and you should look to make it more long-tail in terms of targeting. If you have something new and exciting to add to the web (where new functionality forms part of the content, remember content ISN'T 'just text') - then maybe targeting larger keywords is somewhat feasible
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hiding H1
I'm working on a site that has hidden H1 content. So for example: Video/Film Production with the page using the following codeVideo/Film Productionas the title. there are no other H1 tags on the page. I have taken this up with their dev and they have suggested this has to be implemented this way due to some issues with displaying in iOS. They are digging their heels in and suggesting it stays as is. How much of a risk would you say this is? Well i'm actually looking for a bit of a back-up here.
On-Page Optimization | | MickEdwards0 -
SEO Onpage (where I need to put the H1/2/3)?
Hi everybody, I'm working on my new website, and I have a few questions about the Headers (<h 1="" 2="" 3="">)
On-Page Optimization | | JohnPalmer
please see the attached image, I create a mock-up for you, please tell me which H I have to put on the title.
(** most of the articles will be without sub-titles so...it will be dynamic, but try to take a look on the "sidebar" and "menu link".</h> 6ER0EpK0 -
H1 tags are ok for my website?
Please review the H1 tags for my website and let me know if they are ok or I need to change them? Website - brandstenmedia.com.au
On-Page Optimization | | Green.landon0 -
Exact keyword match for meta title and h1 what is best practice?
How exact should my meta titles and H1 one be compare to the keyword you wish to rank on. Eksample. When I do a research with google AdWords the keyword tool shows me: 260 monthly searches for house for rent Hua Hin 140 monthly searches for Hua Hin house for rent 70 monthly searches for House for rent in Hua Hin The first two includes the exact same 5 words while the last one includes the stopword "in". That google have different search volumens for these very smilair search queries tells me that small differences matters. So how does that effect the way i shoulf write my: a)meta titles b)H1 I feel I get better sentences often by reordering the keywords etc. “Top tips on how to rent house in Hua Hin” Instead of “Top tips if you want a house for rent in Hua Hin” Do you use stop words like “in” hua hin. (only used in 25% of the searches queries)? Also would it matter if i write a plural form of a keyword instead of a singular etc propeties and sted of property? My goal is to write easy to read and unique content but i feel i can make exact matches if required with out compromising to much.
On-Page Optimization | | nm19770 -
H1 partially hidden like youtube
Hi, Mi question is if it´s well seen by google hide partially the H1 tab, like itself is doing in youtube example: http://www.youtube.com/watch?v=NI_AE3fikvg There is any rule about this? There is a minimum of characters? Thanks you
On-Page Optimization | | SEONavent0 -
Using display: none in h1 tag
Hello, For the h1 tag on my landing page, I currently have 'Welcome to Edison Ford'. I was thinking of adding the keyword I'm targeting (property maintenance bristol) to the h1 tag which would look like this 'Welcome to Edison Ford Property Maintenance Bristol' Would it be a good idea to wrap the property maintenance bristol part in a span tag and add 'display: none;' to the styling? Thanks in advance.
On-Page Optimization | | PeterAllen910 -
Is it ok to use the H1 tag for bullet points?
Our search results page doesn't have a typical H1 tag because adding a true header would take up space unnecessarily. Therefore, we've assigned the h1 tag to be the breadcrumb. As filters are applied, the breadcrumb grows to include these filters. This breadcrumb is coded as bullet points, even though they're not the typical style of bullet points. Here's a screenshot: http://screencast.com/t/AjGC9iAYR3 For example, the breadcrumb: Home >> NYC Social Media Classes >> Adult >> Manhattan is currently coded as: | |
On-Page Optimization | | mevseo
| | * class="first"><a <span="">href</a><a <span="">="</a>/">Home |
| | * <a <span="">href</a><a <span="">="</a>/nyc/classes/social-media/age-adults/neighborhood-manhattan" class="Selected">Search results |
| | |
| | |
| | id="cat_social-media" type="checkbox" checked onclick="setCategory('social-media')" /> |
| | # style="font-size: 12px; display: inline;">NYC Social Media Classes |
| | <label <span="">for</label>="cat_social-media"> |
| | |
| | |
| | |
| | <nobr>id="age_adults" type="checkbox" checked onclick="setAge('adults')" /><label <span="">for</label>="age_adults">Adults</nobr> |
| | |
| | |
| | <nobr>id="nbhd_manhattan" type="checkbox" checked onclick="setNeighborhood('manhattan')" /><label <span="">for</label>="nbhd_manhattan">Manhattan</nobr> |
| | |
| | | Right now that H1 tag just relates to 'NYC Social media classes', but we'd like to expand it to include both 'Manhattan' & 'Adults' - would that be ok? And if so, would it be better to put the tag before and after the tag?0 -
Is my H1 and H2 site structure proper?
If I have an h1 tag on the page that describes the purpose of the page, is it a bad idea to make all of the sub-headings h2 tags? A designer mentioned that it was frowned upon to make all of the secondary headings into h2 tags, or to use CSS to selectively style the heading tags.
On-Page Optimization | | dbuckles0