How Often Can I Change My Meta Titles? (Product Discounts)

[yigitgok]

Hello,

I have an ecommerce website. Due to discounts and sales on most of my products, the discount rates change very often. Some products have %10 discounts for 3 days and then same products might have %50 discounts for another 5 days.

I would like to show these product specific discounts on Meta Titles and Descriptions dynamically. My system will automatically update the Meta Titles once the discount on a product changes.

My question is, how often can I change the Meta Titles? Is changing them (only discount rates = 1word) too often bad for my SEO? What is Goolge's approach on this?

Thank you in advance for all your help.

Best,
Yigit

[Rajesh.Prajapati]

Yes, Frequently changed title is not good for Customer and Crawler. As it will result in conflict of interest as cumstomer may see 25% and when it lands on your page it says 10% which is wrong and might you end up with high bounce rate.

[yigitgok]

Thank you for your message. So you are saying changing title often is bad, right?

[Rajesh.Prajapati]

According me, You should not use exact or range as discount in title. You can use discount related keyword in title like this -

Buy Zula Deste at Discounted Price | Cheapest Prices | gamesatış
OR
Buy Zula Deste with High Discount | Cheapest Prices | gamesatış
OR
Buy Zula Deste | High Discount | Best Price | Gamesatış
OR
What ever you like.

and You can write exact discount here - Check image

q7lwr4

[yigitgok]

Yes sir, that is correct

[Rajesh.Prajapati]

So you are talking about this type page - https://www.gamesatis.com/zula-desteler which has this title - Buy Zula Deste% 25 Discount | Cheapest Prices | gamesatış. Right?

[Rajesh.Prajapati]

Can you share with me your product page?

[yigitgok]

Thank you for your answer. So basically you are saying that It's a bad idea to change titles often?

I thought about using range but that increases the characters in Title a lot and since the product names are already long, I can't fit all that inside 60-65 characters. (However, my competitors are not really caring for title lengths and they still perform good)

Thank you again,

Best,
Yigit

[Rajesh.Prajapati]

I think you should use range in title rather than exact number.