Google My Business search results for multiple listings
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I am wondering how people set up their Google My Business listings to appear in the search results similar to this business, Hulme Orthodontics.
I attached an image below that'll give more details.
I am working with a client that has two locations similar in distance to Hulme Orthodontics, and I have tried everything and have come up with no answers as to how I can properly get Google to format the search results in this way.
I assume that there is no actual way to manage this and that Google decides this on their own. However, if anyone has any insight regarding this manner, that would be much appreciated!
Thank you for your help!
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If you have multiple business locations, for example, you may have multiple shops? you might have one in Bristol, you might have one in Bath,
for example you might be a showroom which helps customers to buy a product such as garden rooms.
Then you should set up a Google My Business account for each business location that your business has a shop.
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Hi DylMar,
You are right to guess that, yes, it's up to Google to decide if they want to show a two-pack like that for a branded search. If your geographic scenario is similar, in terms of distance and terrain, there's definitely hope that you could see this same treatment of your client. Your best shot is building up the authority of both of the locations so that Google feels confident about listing them both for users when a branded search is done.
However, it's definitely not something I would set as a client goal or make promises about. There could be reasons why Google is treating your client differently that have to do with Google's understanding of user intent in that specific region. If, for example, Google felt that users near to local A definitely want location A, a calculation could be going on just to show A instead of showing both A & B. Another scenario could be that your locations are being considered too close together by Google, and one of them is being filtered out, because of that. But, as with most things, if you can drive up the overall authority of both locations, it's your best bet to see what you can squeeze out of the SERPs.
Some things to work on:
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Earn reviews for both locations
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Be sure you've got strong landing pages for each location
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Be sure no guidelines are being violated by either location
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Earn some good local links for both locations
Likely you're already working on these things, but without being able to see your actual client, the best I can do is offer general advice. Good luck!
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