Domain Authority
-
Why do I have low domain authority and what steps can I take to improve it?
-
Thanks Mike, link profile is definitely something we're working to improve!
-
It is tough to say without knowing your domain; however, you should read this which explains a lot about domain authority:
http://www.seomoz.org/learn-seo/domain-authority
"How do I influence this metric?
Unlike other SEO metrics, Domain Authority is difficult to directly influence. This is because it is made up of an aggregate of metrics (mozRank, mozTrust, link profile, etc...) that each have an impact on this score. This was done intentionally because this metric is meant to approximate how competitive a given site is in Google.com. Since, Google.com takes into account a lot of factors, a metric that tries to calculate it must incorporate a lot of factors as well.
This means the best way to influence this metric is to improve your overall SEO. Particularly you should focus on your link profile (which influences mozRank and mozTrust) by getting more links from other well linked to pages."
Hope this helps.
Mike
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Name Keyword Change
Hello. I have a question. I currently have a client who is exploring the option of changing his domain name to one which includes a key word and his company name. Currently he is using a domain name which does not include a keyword and does not include his company name. I understand that with proper redirects we can keep a significant amount of the juice behind it and we aren't so concerned about the domain name change. However my clients only concern is this. His company and new domain have the words Best Buy in it. He is concerned about the words best buy being in the domain name as it would be directly competing with the electronics giants. Should this even be a concern? He isn't in the electronics business and the remaining of the domain would include a keyword which directly relates to his business. Any input would be appreciated.
Competitive Research | | Imagination0 -
History of Page or Domain Authority...how?
Hi everyone, is there a way (tools) to see the "history" of any given website in terms of Page or Domain Authority? Like if I went to Alexa and typed in www.angieslist.com it tells me the site ranks #**2,691 **Globally and #670 in the USA. But, is there a way to see how the rank has gone up over time, or where it was a year, two or more ago? Thanks
Competitive Research | | co.mc0 -
Why has my authority article gone from P1 to below the top 50? Along with the rest of my site...
My site has run into some serious and unexplained SEO issues over the last 6 months, i.e: I wrote the content at http://www.flatroofs.co.uk/flat-roof-insulation/ about 3-4 years ago, and ever since it's competed for position with the huge PLC websites and hovered around the top 3 spots in google.co.uk. However, since May this year things have declined rapidly and now isn't even in the top 50 for [flat roof insulation]! Why?? I am aware that this content has been pretty heavily plagiarised since day 1, with some other sites making the effort the 'rehash' my wording and others just blatantly copying. At the same time it's also been relatively well linked to (for a very boring subject) since day 1. Over the same period (since May) the site has suffered a huge decline in traffic and rankings, as can be seen here http://www.flatroofs.co.uk/wp-content/uploads/2013/11/Capture.png, but I find the huge drop harder to justify for a relevant article than for the homepage/site in general. What strikes me about the above is the two step changes in traffic volume; one in early June and the other in late October. I am vaguely aware of the penguin update etc, but it seems to me like I've been manually banished somehow? Thanks in advance for any advice!
Competitive Research | | Biota0 -
Should I set up multiple websites with keywords in the domain?
I work for an e-commerce brand that manufactures sells 2-3 uniform products for medical professionals. Of course, we set out originally using our brand name as our domain name, and we will continue down that path. However, our best products are the premium lab coats we sell, and we're currently facing an uphill battle for the keyword combo, "lab coats" which is 44% competitive. In our ranking analysis, we can see that we're up against 2 major competitive forces: extremely high domain authority (i.e. Amazon & Ebay), and stores that have the phrase "lab coats" or the word "lab" in their domain name. We recently dropped the hosting package we had with the domain www.scrubsandlabcoats.net (which was redirecting to our primary domain) and our ranking dropped almost immediately afterwards. We put that site back up and now 301 redirect it to our main site but it doesn't look like we restored whatever it was that was in place on that site (before my time) because our rankings haven't improved back to where they were a few months ago. Question is: Would it make sense to purchase a domain with the combination of our brand name and the words "lab coats" and then put up a few pages with links to our top productus OR would that be no more effective than what we already have in place (www.ourdomain.com/lab-coats.html)? Also, any guesses on what kind of crazy set up we used to have on that other domain (scrubsandlabcoats.net) that was helping us in the past? Really appreciate the help!
Competitive Research | | dstepchew0 -
SEO Strategy Questions on an International Domain
I'm going to try not to get too wordy with my question. Any help that could be provided would be much appreciated! We recently purchased a Germany-based company. They were using two domains (possibly more) for their website. Domain1 and Domain2. I'm sure for duplicate content reasons, only Domain1 ranked well. We in the US wanted to use Domain2, as it contains the brand name and would add legitimacy to our website in the US. Problem is that they also wanted to use it in Germany. So we split it using GeoDNS. Any international traffic goes to their server. Any US/Canada traffic goes to ours. From what I've read, we in the US should have the advantage here in terms of getting our pages indexed on Google, because Google will crawl from the US. So to Google, it should be as if we've changed all of our URLs. The problem is that Google has not recognized these changes for our homepage and it has been about a month since I submitted a sitemap and changed our geo-targeting to the US in Webmaster tools. They've picked up other pages of ours, but the Title and Meta descriptions for the homepage are in German still. We also rank about 23rd for our own brand name. Bing and Yahoo have picked up the changes without issue and we rank 2nd for our brand name. My other issue is that the old distributor in the US (whom we have replaced) is ranking first for our brand name. I'm working on increasing our inbound links, but is there anything else I could be doing to jump ahead of them in the rankings? Any tips would be appreciated. Thanks!
Competitive Research | | KathleenLTG0 -
What is the difference between "external backlinks" & "referring domains" on Majestic SEO?
According to Majestic SEO's glossary, a "Referring domain, also known as "ref domain", is a domain from which a backlink is pointing to a page or link." Given this definition, I'm not sure what an external backlink is?
Competitive Research | | nicole.healthline0 -
Is there a tool that could list all high PR pages of a domain?
Is there a tool that could list all high PR pages of a domain? Ideally, non subscripton based but if the tool is awesome then I wouldn't hesitate forking out for it.
Competitive Research | | rmteamseo0 -
How much weight does Google give to Exact Match Domains?
I'm building a site on a virtual host and now it's ready to go online, but i still have to choose a domain name. One of the main keywords i want to rank for is a 3-word keyword phrase with 9000+ exact match searches per month. Here's an example to better understand my question: 'Guitar training lessons' My main competitor's domain is only 5 months old but it does have the full keyword phrase in it with '4u' added at the end: www.guitartraininglessons4u.com I wanted to go with www.guitartrainingcenter.com (notice that 'lessons' is left out of the domain name) but i'm wondering if my main competitor would have a big advantage by having the full keyword phrase in his domain. How much weight does google give to sites that have the exact search query in their domain name? Does a domain still qualify as 'exact match' if a word (info) is added to it? How much harder would it be to outrank this domain as apposed to a site that doesn't have the keywords in its domain name? Thanks in advance Freek
Competitive Research | | ZeroGrav1