What is the importance of anchor text in seo? And how does it relate to a ranking keyword?
-
i have one dilema
if i put targeted keyword in the anchor text(backlink), is that how i am gonna rank for that keyword?
i am new to the community. need help
and lets say if thats true what will happen in these given cases?
case1 site:a has 100 linking domains from 1000 backlinks and they have 100 anchor texts which are all same
case 2 site:b has 100 linking domains from 1000 backlinks and they have 50 anchor texts which are all same
which one will rank better?
-
Hi there,
Anchor text is one of many signals that Google uses to determine the topic of a page - mostly the page that is being linked to. For example, if a link to a website uses the anchor text "coffee beans" then it's a reasonable assumption for Google to believe that the page being linked to is about coffee beans - without visiting the page. Essentially, it can help Google figure out what a page is about. The important thing to remember here though is that Google uses many, many signals to determine what a page is about - anchor text is just one and can be used in a number of ways or even ignored, so my advice would be not to worry about it too much for external links because you often don't control the anchor text that someone else uses.
If you do control the anchor text, then I'd advise being cautious with overusing keywords as the anchor text because it could look manipulative if you do too many.
Moz has a great intro to anchor text and best practices here which I'd recommend.
In terms of your question on which case will rank better, it's impossible to say because as mentioned above, there are many signals that Google uses beyond anchor text and many of them are ones we don't directly control.
I hope that helps!
Paddy
-
I have same question
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is image SEO worth it for e-commerce?
I have been trying to find any case studies of people who have optimized images for SEO for their e-commerce website, but haven't been able to find any case study, indicating obtained results. I am wondering how much increase in Google Image search traffic others have been able to obtain when optimizing their e-commerce images for image SEO. I need this information to justify development resources needed for for example an image sitemap, changes to file names and alt texts, title tags and possibly EXIF data. File size is already ok. Hope someone has experience with this and can share some results. Also, would be great if Moz would do a Whiteboard Friday about this 🙂 (hint!).
Whiteboard Friday | | DocdataCommerce0 -
Who is gonna rank better in this case?
site:a has 1500 linking domains and 20000 backlinks site:b has 1500 linking domains and 5000 backlinks does good ratio between linking domains and backlinks works? i am asking only in terms of backlink profile, i know there are more things than backlink.
Whiteboard Friday | | calvinkj0 -
Targeted Keyword in the document
Hi, I write long articles 3k and 5k words my question is that I read in Moz article not use your keyword more than 15 times is also apply for 3k articles ??? and if yes than my second question is that I used my targeted keyword in heading also include in 15 times ???
Whiteboard Friday | | Frozen_Fry0 -
Long tail seo
Hi, I watched a video about long tail seo and it was mentioned there that finding keywords that have 0-10 search volume or no data at all may potentially have super high value for your specific business. Since opportunity score will tend to be high because there’s minimal searches or no data at all, the trick is to check the top 10 SERPs and if none of the 10 used your keyword then you may have found yourself a great long tail seo opportunity. Could anyone please clarify why that would be a great long tail seo opportunity? Thank you. -Michelle
Whiteboard Friday | | tanahoy0 -
How to Build SEO Focused Pages?
Your help please as with so much kicking around about what is best practice us poor novices havent got a chance to keep up! My site www.over50choices.co.uk focuses on personal finance for the over 50s and one of the product sets is Funerals: I have c40 pages on the subject and 25 pages with the word "funeral" (eg funeral plans, how to arrange a funeral, funeral directors, funeral planning etc) in the URL, Title & H1 Tag - individually each page explains specific elements of the "process" and solutions to them eg purchasing a "prepaid funeral plan" all of which were optimised for specific Keywords (because thats what i was advised was best practice 6 months ago). Am I correct in thinking that in the new world ie post Hummingbird et al, that a better strategy is to use the "product home page" as the core landing page, with sufficient content to summarise what's on offer, covering all of the individual subjects from each pages in an umbrella/topic kind of way? And to still retain the linked pages from the core landing page, as they will contain the detailed information? Many thanks Ash
Whiteboard Friday | | AshShep10 -
SEO Implications when domain ownership and branding changes
I have a couple questions for the SEOMOZ community - and/or it's leader, Rand, if at all possible 🙂 It is very important for us to have good information. Scenario: Company A: National established leader in a niche product currently receives 49% of their traffic from branded keywords. Company A wants to protect and further grow it's gains that have been made in SEO even after it is acquired by Company B. Company B: Is a much larger company that acquires Company A. 1. What could happen to Google rankings when company A is bought out and Company B changes the registered owner and whois record? Could Google see this as a signal that the ownership has changed and then re-evaluate the ranking of Company A's website? 2. What would most likely happen if company B were to change the branding of Company A's established website? Company A currently receives about half of it's traffic from branded keywords. The acquiring company may want to change some of the SEO titles, ALT-Text, H1 tags, etc to also promote itself on the acquired company's site. Thank you all in advance for your help!
Whiteboard Friday | | follr0 -
Temporary landing pages and SEO
Hi guys! I have a question that has been running through my mind for quite a while now. On our company, we offer different products that we put on specific landing pages (one per product). This products are "live" on a 20 day period. Right now, when the product expires, we put a label "This product expired" and return a 404. Is this the right way to do it? Take into account that keeping the page "alive" is not an option. The options would be: 301 redirecting to another listing (should I worry about this implementation being wrong? Wouldn't Google find it suspicous that lots of pages redirect to the same listing?) Return a 200 instead Thanks for your time!
Whiteboard Friday | | lhernandezBum0 -
Local SEO- Multiple businesses at one address
Rand was talking about the importance of address format being exactly the same across all citations in last week's WBF http://www.seomoz.org/blog/local-seo-checklist-for-new-sites-whiteboard-friday. But what about business name? I have two unrelated businesses at the same address and am in the process of updating/adding citations for each. Will duplicate citations (identical addy, different business name) harm my Places ranking? Any suggestions? David
Whiteboard Friday | | watkinsheating0