Best seo benefit location ( main page text or h1 , h2)?
-
i have learned that h1 has more value than h2 and h2 has more than h3, but lets say if i want to place my keywords in there. should i include them in the main body or should take advantage of header tags?
-
Sam,
It's not a bad idea to use your primary terms in both your H1 headers and in the body of your copy. Also make sure to use them in of your page's meta title.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
More or Less pages helps in SEO?
Hi all, I have gone through some articles where less pages are suggested and they claim that they will be favoured by Google. I'm not sure as with limited pages, we can only target limited keywords. There might be threat from Google in-terms of doorway pages for more pages. But one of our competitor has many pages like dedicated page for every keyword. And their website ranks high and good for all keywords. I can see three pages created with differnet phrases for same on keyword. If less pages are good, how come this works for our competitor? Thanks
White Hat / Black Hat SEO | | vtmoz0 -
On Page #2 of Bing But Nowhere on Google. Please Help !
Hi, community. I have a problem with the ranking of my blog and I hope anyone could help me to solve this problem. I have been trying to rank my blog post for a keyword for almost 6 months but still getting no success. My URL is: this blog post
White Hat / Black Hat SEO | | Airsionquin
Target keyword: best laptops for college The interesting fact is that the post has been on page #2 of BING but nowhere on google. It was on page #3 of google for about one month, but it's been 1-2 weeks gone(not ranked anymore but it's still well indexed). The post has been replaced by another post of my blog(let's say post A) which doesn't have any link. The Post A is ranking on page #4 right now.
The weird thing is my post which ranks for this keyword frequently changes. One day the Post A was on page#4 then after a few days it changed to the post B. Yesterday I searched on google for a keyword "number one on bing but nowhere on google" and then I
come across to read this article on MOZ community and one of the people here said that it was over optimization issue. I think my post has been suffering for an over optimization penalty algorithm. Just for your information, I have been building backlinks to this URL for the last 5 months(it's 1+ year old). It has backlinks only about 1,5k from 200 domains(according to ahref). I have used the exact match anchor only under +/- 2%. The rest is branded, naked URL and generic anchors.
So, in this case, I thought that I haven't done any over anchor optimization.
I have checked the keyword density and I found it was "safe". One important thing I can remember before the post has gone is I add a backlink from lifehack.org(guest post) with exact match anchor.
I suspect this is really the cause because 2-3 days after doing that then the post is gone(dropped) and replaced by another post of my blog(as I've mentioned before). But it's very strange because the amount of the anchor keyword(including the long tail) is only about 10(from 200 domains) or only 5% which mean it should be safe. I'm so Sorry. It's a long story 🙂 So, What is actually happening to my post? and How to fix this problem... Please..please help me... Any hep is appreciated. By the way, Sorry for my poor english.. 🙂0 -
SEO companies that own linking properties
Hi everyone, I do some SEO work for a personal injury attorney, and due to his profession, he gets cold-called by every digital marketing company under the sun. He recently got called by a company that offers packages that include posting in multiple directories (all on domains they own), creating subdomains for search listings, and PR services like writing and distributing press releases for distribution to multiple media outlets. The content they write will obviously not be local. All this and more for less than $500 a month! I'm curious if any of you have any experience with companies like this and whether you consider them black hat. I realize I'm asking you to speculate on a very broad description of what they offer, but their linking strategies sound risky to me. What experiences have you had with companies like this? Do you know anyone who has ever gotten a penalty using these tactics? Thanks, in advance, for sharing your thoughts.
White Hat / Black Hat SEO | | ptdodge0 -
What is left ethical? What is working for offpage SEO? Very long write up in here and my take on things.
Hello,
White Hat / Black Hat SEO | | MarketingOfAmerica
Please ignore misspells and grammar, this was typed quickly as I am spending my time researching not writing a perfect book on it. My goal is to find ethical very hard to get links unlike guest posts which are now dead according to Matt Cutt's blog here http://www.mattcutts.com/blog/guest-blogging/. My journey started with a quick message to Rand Fishkin, he responded the following "Hi Matthew - thankfully, there's literally hundreds of link building methodologies that are still completely legit. Check out http://moz.com/blog/category/link-building and you'll find tons and tons of them. The key is that none are easy, none are particularly scalable, and all of them require doing work that will add value for searchers, for your brand, and for your overall marketing - which is exactly what Google wants to count. Wish you all the best," Thanks Rand Fishkin! So I started my search looking for links that are hard to get other than those that are directories, forum links that are dead and spammy, blog comments which are overused, guest posts, or any type of black hat link. I figured I would start to check what other popular SEO companies were doing and that have been at the top through many of the updates. After running an analysis on the term SEO services I found the following Test 1. I analyzed Main Street Host to start with. If you type in SEO services in Google you can see they are rank 1 for it. After a quick analysis it's easy to see that they have 100's of footer links on clients that they have, some with exact match anchors and some without. My question is, is why is this a viable tactic? Lets take for example the following. If you pull up their http://www.opensiteexplorer.org/ stats and look at the inbound links you will come to an exact match anchor right away that says SEO Marketing Company. I went to the weebly link that they have and found that they have put their name at the bottom of this page. Issue 1 - Why is it ok for this type of link, but it's not ok for a template link? Aren't these links suppose to be penalized? Issue 2 - Nothing on the page is even relevant to their link at all. As we have read before, you need to have links surrounding relevant text. Take a look at their backlinks you and you will find almost all of their high quality links are exact match anchors coming from their clients surrounded by irrelevant text. Why is this working? How is this different than a network? What stops someone from just starting a network and dedicating 1 footer link to a full site and putting up dummy info... Anyone can go to Godaddy and purchase a DA 40+ site or so and throw up $20 of content and a footer link. As I dove deeper into finding what is ethical and working I discovered many of the top SEO companies use this. Not just one, but over 20 of them use this same method. Lets use another example. So I started to look at what they did for their clients. How did I know who they worked for? Simple I assume that since they have their link at the bottom of the page and claim that they do SEO for them, they are indeed working for them. So I analyzed the site we talked about a while ago on the Weebly that they had their link on. It's the Valley Art Weebly link if your checking yourself. I quickly found that they are using a network to rank up some of their clients as well. For example http://firesidebookshop.com/index.html Take a look at the link on this page leading to the art place. At first glance the site doesn't look spammy, but try to buy a book, or even order one. Who has an online book store, but doesn't sell books lol? Who also puts interesting links on their home page? This screams network to me. I am willing to bet the following will happen - Matt Cutts and his spam team will ad something like the following to the algorithm or whatever you would like to call it "ignore link if total outbound dofollow links on full site = x amount or higher" = internal Google disavow tool = bye to guest blogging. So what is everyone going to do? Okay it's time to figure out what that number is right? Lets do some tests and lets say that magic number is 5 to 10 links on a whole site. What does this do? This drives the price of quick SEO up again evening the playing field for others using ethical SEO like myself. How do I figure this? Lets face it black hat SEO will never end as long as someone is able to do it. Now since guest posts are gone, the quick link on quality sites surrounded by enough text to count is gone. This means that it will cost extra money, because everyone will be forced to put a max of x amount of links to be safe and for the links to get noticed on a website. So now they have to purchase an established domain that is high enough quality to pass the correct link juice through to a clients site that they want to rank up. Lets figure a few dollars for a unique IP, another few for the hosting, $40 to $100 for the domain if your lucky on Godaddy auctions, and then $40 for the content to make it look realistic if your getting it for $0.01 a word. Plus the time it takes to setup your site. This price of that $30 Odesk guest post backlink just went up to a min of $100 or so. Diving deeper into what's working and moving past the networks, because I feel this will only work temporarily as well if you are brave enough to use this and I know I am not. It doesn't seem to ethical to me at the end of the day even though some may argue, you are just creating more relevant websites which can maximize your traffic streams. The problem is I have stopped here and am stuck. Sure I have looked at http://moz.com/blog/category/link-building and read the most recent post where it talks about 31 types of links. Most of those links don't apply or are outdated and you shouldn't use them. Some of them talk about forum links,directories, bookmarks.. Those have been tactics for years and sure you may find 1 out of 1000 that are good, but the rest are just spam. I have been over to search engine land, and a handful of other sites. I have talked to many other SEO's as well. They are emailing me asking what they should do after guest posts, because they are unsure. The question is, what is ethical? Let say you have a plumber, or a roofer, .gov links are nearly impossible for them and quite frankly that seems spammy to me to even post them on one. I know what many are going to say, build links as if your not worried about Google and you will grow.. Where are you going to build the links to if everything is unethical? As we know clients will walk if they don't see improvements quickly. What's quickly? I would say around the 3 to 6 month period using ethical SEO. Sure there is onpage, a great blog, etc., but what is there left truly ethical for offpage SEO besides some good press releases, some social profile links like a pinterst, and the normal? I must be missing something! I am not looking for the easy way, I am not afraid to get my hands dirty and work hard. If anyone can show me a quick example of a truly ethical link I would be grateful to see this. I can't seem to wrap my head around something that I can do that will last at this point. If you don't want to share it to the world, please PM me. [edited for formatting by Keri Morgret]0 -
Huffingtonpost selling anchor text backlinks?
I found this article on huffingtonpost.co.uk http://www.huffingtonpost.co.uk/john-maclachlan/top-5-most-influential-ma_b_3682369.html In the 2nd paragraph it has the words "mannequin retail displays", linked to a site that sells mannequins. The link has nothing to do with the story and it seem ( to me a least) its been paid for. Looking at other old posts by the same author its does not seem to be a one off: http://www.huffingtonpost.co.uk/john-maclachlan/celebrity-honeymoons_b_3962560.html
White Hat / Black Hat SEO | | PaddyDisplays
http://www.huffingtonpost.co.uk/john-maclachlan/cruise-holidays_b_3898661.html
http://www.huffingtonpost.co.uk/john-maclachlan/five-of-the-worlds-most-important-rivers_b_3761599.html
http://www.huffingtonpost.co.uk/john-maclachlan/the-top-4-manliest-jobs-in-the-world_b_3694431.html I'm just surprised that a site as big as the huffington post selling back links in this way0 -
Negative SEO on my website with paid +1's
Hi guys, I need a piece of advice. Some scumbag played me quite well with paid +1's on my two articles and now I'm in a problem.
White Hat / Black Hat SEO | | Fastbridge
http://sr.stateofseo.com/seo-vesti/google-implementacija-ssl-protokola-not-provided-problem/
http://sr.stateofseo.com/napredni-seo/najnovije-promene-google-panda-algoritma/
They are both translated articles (written originally by me on the same website). I've noticed those +1's (476 on both articles) when my website received a penalty for "SEO" keyword on Google.rs (Serbian Google) and I'm now on the 11th page.
Other keywords still rank just fine. Not cool, right? Now, I think there could be two solutions:
First one is to remove my inner link that's pointing to my homepage with "SEO" anchor, and hope for the best. Second one is to completely remove/delete those two articles and wait for Google to reindex the website and hopefully remove my ban. Do you guy have some other ideas how can I fix this or remove / disavow those +1 or somehow explain to the Google crew / algo that I'm just a humble SEO without any evil thoughts? 🙂 Thank you in advance.0 -
For traffic sent by the search engines, how much personalization/customization is allowed on a page if any?
If I want to better target my audience so I would like to be able to address the exact query string coming from the search engine. I'd also like to add relevant sections to the site based in the geo area they live in. Can I customize a small portion of the page to fit my visitors search query and geo area per the IP address? How much can I change a web page to better fit a user and still be within the search engine's guidelines?
White Hat / Black Hat SEO | | Thos0030