Redirecting 2 established websites to 1 new one.
-
I have 2 websites that I've built up for a few years decent DA. I'm thinking of making one new website and directing the two websites to it. Is Google going to find that suspicious, or will the new site benefit from the DA from both?
-
Note that, in addition to what others have said here, it can often be the case that consolidating two websites in the same industry can result in less traffic than the total the two were receiving previously. This is because it's possible that both were ranking for some of the same queries before the merge, and yet the merge doesn't move the top result up (because the result above is significantly more powerful) and hence the net result for that query is just to remove one result you own from the search result page.
Just a word of caution as you model this impact.
-
No, there isn't an issue with Google when you consolidate 2 sites into one. There is a slight erosion in link equity via 301, but it's nominal. Just make sure the old/new landing pages are closely related and you will be fine.
I know its nerve-racking, but make sure you do yourpyour work and fix any issues after implementation.
When you go live, I typically type site:nameofsite.com in google and click on the legacy link and make sure the old domain goes to the correct page on new site.
-
I guess I wasn't clear. I'm not just killing a website. I have two websites with a lot of content on them and years of organic linking. I have a new website I'm building. I would moe that content to the new website and properly re-direct all the pages to the right URL's on the new site.
The question is will Google not like if I re-direct and consolidate two websites, and their content, to a new website? I'd like to get the power of both websites on the new one.
-
I agree with Joseph. The key to 301's redirects is to redirect to a landing page that is "closely" related. If there is no closely related page, best 404 as the user (as Joseph says) may feel cheated with the 301 and bounce. Also, a blanket 301 to a homepage is rarely a good idea. Yes, Google has no issue w/a 301 that is closely related. Good luck!
-
My Friend,
The way you need to think of this is as a user. If a user gets this redirect, will they feel it is fair, or will they think you redirected them to not a relevant site?
That should guide you because this is the way Google looks at it as well.
Regards,
Joseph Green
-
Thanks for the reply. One of them is very targeted to one of the topics of the website. The other is a more broad area that is loosely connected.
My thought is to point the loosely connected one to either the homepage, or blog homepage of the new site. Then point the more relevant one to the main section of that category.
For example, if my site has a "cars" section, I'm thinking of posting a car blog to that car section of the new site. So the 301 would go to newsite.com/cars.
Will Google not like that idea?
-
Hello Friend,
Are the two websites related to the content of the new site?
If yes, then its perfectly fine to 301 redirect your old website to the new one; that's what redirects are all about.
If it is unrelated, I would not do it.
I wish you all the best with your websites.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify Redirects
I work for a company who has a few url issues. One url is www.randomwords.com/random/type:random The other is www.randomwords.com/random/type-random What is the best way to go about this issue?
Intermediate & Advanced SEO | | MasonInteractive0 -
Multilingual Redirection
Hey there awesome Mozzers, I have a site that it automatically redirects people by using geolocation ( i know that probably is not good ) to the various languages of the site. I just wanted to know Is 301 or 302 the best option? ( I've heard that for language re-directions 302 is the best case scenario ) My main page for example is www.example.com and it automatically redirects with a 301 to www.example.com/en for any language that is not there. What is the best case scenario? Leave it to redirect to /en or just leave it go to the root page www.example.com.
Intermediate & Advanced SEO | | Angelos_Savvaidis0 -
Multilingual Version of a Website
Hi All, We created 'EN' and 'FR' version of a website and translated all labels and message from English to France with the help of Google Translator. Lets take an example: English version URL - https://www.sitegeek.com/softlayer France version URL - https://fr.sitegeek.com/softlayer France version also contain same reviews available on English version page. So the reviews content or language is same on both pages. To eliminate the duplicate content issue we put following meta tags on both 'EN" and 'FR' version pages : So My question is that (1.) Is this the correct implementation of Multilingual Version of a Website? (2.) Is Added meta tags work for both Google and Bing Search engine? (as Bing not indexing all pages) (3.) We are translated labels and messages from Google Translator. Is this the issue pages not being Indexed in Bing? (4.) Finally, What would the correct SEO approch if we translate our site in other languages? Rajiv
Intermediate & Advanced SEO | | gamesecure0 -
60 countries, 1 website. How to develop this?
I've been asked to rank the website of an international association under the same keywords but in multiple languages (they rank very highly for English speaking countries), however they only have the one website with 1 .com domain. Question: Is the better approach to translate the site in multiple languages and then allow people to select the language they desire? OR Buy ccTLD and run the site multiple times in different languages as separate entities?
Intermediate & Advanced SEO | | MassivePrime0 -
I have 2 Questions
what if we do the interlinking on the exact keywords? Is this comes under spam technique? For example - http://blog.payscout.com/automotive-merchant-services/ I interlink the exact keyword in the above URL. Can we use same image 2-3 times on the same website with different anchor tags? For example - http://packforcity.com/what-to-wear-in-new-orleans-in-january/ http://packforcity.com/what-to-wear-in-san-francisco-in-october/ Same image used on the website with different alt tag.
Intermediate & Advanced SEO | | AlexanderWhite0 -
New Website - Un-natural link warning with 2 weeks of going live
I have a customer who has a website, 8 years old. The business has changed, and he has launched a new website (and sub-business_ to handle a particular service. As such the main website will no longer be handling the new service. For purpose of example; The service in question had it's own are set aside on his website, so what we have done is to 301 that part of the site (a single URL) to the homepage of his new website. Old Business Site
Intermediate & Advanced SEO | | makeusawebsite
Service 1
Services 2 (301 to new site)
Service 3 New Business Site This worked well, and within a week his new site was gaining traffic for the service keyword. However, we have now had a un-natural link wartning in webmaster tools. The old page on the old site had minimal links to it (around 400). It had a page authority of 42, and 142 linking domains. The new website has been live a few weeks now, and has had 3 links to it, all genuine. He was on page one for the new business name, and is now page 6. Has anyone else ever seen this happen, and how should we deal with it. We could of course remove the 301 redirect and put in a recon-request, but the 301 seems like thje right thing to have done, and is genuine. Any advice greatly appreciated.0 -
What is the best way to consolidate two websites into one?
Someone within our company's IT department just sent me some SEO advice that I believe is bogus. Can someone let me know if my initial gut-check is correct? We have two websites selling two identical catalogs of products but branded differently (color scheme, wording, etc.) like this: www.one.com
Intermediate & Advanced SEO | | Ryan-Ricketts
www.two.com We want to shut down the second website. I think we should set up 301 redirects from all pages on the second site to corresponding (relevant) pages on the first. In theory, this would pass over 90% of the earned link juice from one to the other. Here is what my IT peer said: "We could keep www.two.com set up indefinitely and just have it as the same web site as www.one.com (so two URLs but one site). This would help alleviate any issues with search engine results, etc. (Although I believe Ryan would agree this does impact www.one.com's rankings a bit, but shouldn't be a problem as long as we don't advertise both.) Google doesn't know they are on the same site, so you could technically get away with it. And it helps in indexing multiple pages on our sites." ... but wouldn't this be a big no-no because of the massive amounts of duplicate content it would create?0 -
WWW vs Non-WWW/Moving a site to a new CMS/Redirect all of the previous URLs
We are working on a new design for a website, which is currently on a CMS that has non-seo-friendly URLs. There is no redirection of 'www' to non-www or vice versa, or handling of homepage redirection so there is only one instance of 'home'. To move the site in the future, all of these URLs will have to be redirected to their new, and I hope, seo-friendly counterparts. Is it prudent now to redirect the four home page links so there is only one? and to redirect all non-www to 'www' so there is only one instance of each page? Or should I leave it and redirect all of them when the time comes?
Intermediate & Advanced SEO | | haan_seo0
